Director of Digital Marketing & Analytics
Virginia Credit Union - Richmond, VA
Leading all Digital Marketing and Analytics for a $3.6B Credit Union.
- Developed and executing digital roadmap, including technology infrastructure for lead generation and cross sell opportunities that have produced 25% YoY loans & credit line growth; $800MM to $1B.
- Grew web traffic by 10%, increased lead capture rate by 30%, reduced cost per customer by 15%, by optimizing / testing on Google, Bing, Yahoo!, Facebook, SEO, Email, and Content Marketing through VACU.org
- Leading all marketing analytics & reporting for both online and offline channels.
- Strategic leadership role for brand development, including re-positioning the VACU Brand through online and offline channels (including TV, and Outdoor).
- Managing VACU.org, 5-person team, 3 vendor partners, and 8 different SaaS platforms encompassing digital operations, campaigns, and analytics.