Ralph Lauren-New York, NY Director, Assisted VP of Advertising with the creation of an in-house creative agency designed to develop campaigns for select Ralph Lauren brands. Assessed current business processes and provided recommendations towards adoption of traditional advertising tools. Trained staff of 10 account and production managers on the use of these tools including, creative briefs to kick-off new projects; production schedules to ensure programs are executed on time and a routing process to secure approvals. Directly responsible for creating campaigns for Ralph Lauren's men's brands including Polo, Purple Label and Polo Golf. Campaigns included direct mail, print ads, mall kiosks, in-store collateral and retail promotions.