Career Summary

  • Senior marketing professional experienced in both global and regional capacities.
  • Dynamic leader with the ability to manage competing priorities and still deliver results.
  • Expert marketer with extensive background in advertising and demand generation, digital marketing, database /direct-marketing, social media, creative development and creative agency management.
  • Advanced knowledge of the technology industry, particularly marketing to small and medium enterprises.
  • Excellent communication (written & verbal) skills.
  • Proven ability to mentor and to develop millennial workforce.
  • Creative problem solver with an entrepreneurial attitude.

Work experience

Work experience
2010 - Present

Strategic Planner

Oversee global SME campaigns team in the development of transformative DG campaigns and interactive digital strategies that deliver on our promise of simplicity, support the brand promise, and generate leads. Achieved 100% adoption of managed campaigns in over 50% of the big 12 countries in. Analyze business processes that affect the gathering, accessing and distribution of content across all DG channels-currently managing the integration of SME content into the phased updates of the new experience. Strategic Planner, North America Demand Generation Developed strategic framework for demand generation campaigns designed to generate demand and preference for SAP products and services within the small and medium enterprise segment. Efficiently managed Creative Agency relationships contributing to the reduction of Agency spend by 53%(year over year). Developed segment“ GTM” architectures-successfully achieved 80% adoption of these architectures by Field Marketing. Provided strategic direction for key mid-market initiatives including the evolution of our Demand Generation Services model to the Demand Generation“ Hub” concept; and conversion of“ responders” to“ lead” nurture program. Consistently lead the strategic development and execution of DG campaigns based on industry best practices-“ Agile Retailer” campaign featured as a“ Best in Class” case study during the SAP Global“ Campaign Standards” training sessions.
May 2005 - Present


New York, NY Director, Global Content Management and Online Demand Generation
Nov 2003 - May 2005

Management Supervisor

Y&R Brands
New York, NY Management Supervisor Leveraged the breadth of Wunderman resources to increase awareness and preference Microsoft and AT&T products. Provided strategic direction and implementation of initiatives to support Microsoft's activities within key vertical markets. Managed the development of a messaging framework for each vertical to be leveraged across all communications including sales collateral,, print advertising and direct mail. Message framework included industry promise, support points, and validation of target audience with key audience insights and enterprise benefits. Tasked with overseeing all of AT&T's internet offerings within 6 months on the account-combined billing of $2. 5MM. Successfully leveraged the strength of AT&T's brand campaign in direct mail-new creative provided a 23% lift over control. Optimized various creative approaches, message tests and format tests-delivering more than 30 creative executions in less than 5 months. New approaches garnered up to 29% lift over control package.
Nov 2002 - Nov 2003


Account Services
Ralph Lauren-New York, NY Director, Assisted VP of Advertising with the creation of an in-house creative agency designed to develop campaigns for select Ralph Lauren brands. Assessed current business processes and provided recommendations towards adoption of traditional advertising tools. Trained staff of 10 account and production managers on the use of these tools including, creative briefs to kick-off new projects; production schedules to ensure programs are executed on time and a routing process to secure approvals. Directly responsible for creating campaigns for Ralph Lauren's men's brands including Polo, Purple Label and Polo Golf. Campaigns included direct mail, print ads, mall kiosks, in-store collateral and retail promotions.
Apr 1999 - Nov 2002

Management Supervisor

OgilvyOne Worldwide
New York, NY Management Supervisor Developed global relationship marketing strategies for SAP Worldwide-strategies included creating relationship marketing program templates designed for use within priority markets(EMEA and the United States). Oversaw Client budget development and allocation toward print advertising, direct mail, event marketing, and interactive advertising(email, banners, rich media and site development). Managed Agency resources in the development of program templates. Liaison with worldwide offices to update account teams on opportunities to sell in global programs regionally and ensure brand integrity of work developed outside the US.
Jan 1997 - Apr 1999

Senior Marketing Associate

Oxford Health Plans
New York, NY Senior Marketing Associate Developed and implemented marketing plan to increase awareness of Oxford Medicare Advantage. Marketing plan included management of direct response television, collateral materials, direct mail and event marketing. Tested effectiveness of general media television and radio creatives in select marketplaces. Recommended and subsequently initiated the production of ethnically targeted creative. Developed targeted direct mail and event marketing campaigns based on market segmentation analysis. Increased leads by 35% from previous year's efforts— also reduced average cost per lead from $35 to $18.
Sep 1994 - Jan 1997


National Advertising Sales Promotions
A&E Television Network-New York, NY Manager, Managed ad sales promotions efforts to increase revenue of A&E Network and the History Channel. Developed marketing plans for both networks including event marketing, collateral materials, and direct mail campaigns.
Jul 1991 - Sep 1994

Advertising Promotions Coordinator

Black Entertainment Television-New York
Advertising Promotions Coordinator Supervised sales promotion projects to increase awareness of advertisers products in the 18-34 urban marketplace. Advertisers included Revlon, Nabisco, Black Opal and MCI 1-800 Collect.




St. John's University


  • B2B Awards - Shortlist for the 2014 best Use of Digital Techniques or Technologies for the SAP Invitation to Innovate social campaign
  • New York Festivals New Media Award – Silver award for excellence in usage of interactive media (Motorola account)
  • David Ogilvy 360° Award – awarded for excellence in the development of an integrated brand campaign (SAP account)