Organizational Communications Course Longwood University Spring 2012
HR Director, Co-Team Leader
· Planning a fundraiser to raise money to benefit the Moton Museum in Farmville, VA. · Assisting in the branding strategy process by helping to develop a group identity · Communicating with sponsors to donate towards a silent auction in which all proceeds with go towards the museum's future projects· Advertising creatively and effectively to exceed event turnout goal · Coordinated successfully with client representative
(Team contract can be found in side-bar of portfolio)
Applied Organizational Communications Course Longwood University Fall 2010
Client Liason
· Conducted internal communication audit for the Gay Straight Alliance on campus
· Negotiated audit scope, process and confidentiality agreement with client representatives
· Gathered data through team member interviews and survey research
· Audit report covered issues such as team member engagement, satisfaction with formal and informal channels of communication, satisfaction with leadership and team member commitment · Prepared formal written report and presentation for client that identified communication strengths, areas of concern and recommendations for improvement
Fundamental Public Relations Course Longwood University Fall 2009
Public Relations Consultant
· Served as PR consultants to the Dean of the Cook-Cole College of Arts and Sciences at Longwoood
· University as part of semester-long, client-based project
· Conducted research including media scans, audience and SWOT analyses· Suggested strategies and tactics for the client · Developed assessment strategies to determine levels of success