Download PDF

Work experience

2013Present

Strategic Marketing Director and Digital Marketing Executive

Gymboree, Joby, Ambition Management (digital arm of International Creative Management), Mortar Advertising, Gap, Nordstrom, William-Sonoma
  • Develop and execute strategic marketing programs, alliances and partnerships on behalf of clients in interactive entertainment, tech, travel, consumer goods, and digital media.
Jun 20132015

Founder & Editor-In-Chief

Wayfare Magazine

Wayfare is a brand new publication celebrating the art of the journey. Every element of Wayfare highlights what we feel travel should be: motivating, accessible, and delightful — whether you are in a faraway place, on a weekend getaway or simply exploring a new corner of your hometown.

Our mission is to bring our readers a beautiful experience highlighting great ideas that serves as a new kind of guidebook for travel and life.

Jan 2008Jan 2013

Founder and Publisher

See Jane Fly, Inc.

See Jane Fly successfully established itself as the “edgy, yet simple” travel brand, as noted by Travel & Leisure, with Erica positioned to become the leading voice in travel (e.g., the Rachael Ray of Food, the Martha Stewart of entertaining). After launching SeeJaneFly.com in 2009, Erica launched the See Jane Fly Network – a handpicked group of independent travel and women’s lifestyle content providers – in 2010 to provide advertisers and partners with a scalable way to reach today’s travel decision-makers and their audiences. The See Jane Fly Network  had an audience of over 7 million women and was backed by high profile partners including Ford, P&G, CBS, YouTube, and Readers Digest. Erica received accolades from the New York Times, Fox Business, AOL, ABC, Businessweek, Brides, Real Simple, Cookie, Martha Stewart, and Modern Bride. See Jane Fly was sold in 2012.

  • Recruit and manage editorial team and contributor network, overseeing the production of weekly blogs, video, and feature stories, maintaining editorial voice and direction. Drive digital strategy and social media initiatives. Develop syndication relationships with key travel and lifestyle bloggers and maintain third party syndication relationships.
  • Responsible for packaging and pitching SeeJaneFly.com and the See Jane Fly Network to the investment community, leading brands, strategic partners, and advertisers.
  • Drove business strategy, fostering external partnerships and staying at the forefront of digital brand building innovation in the areas of Digital Content, Consumer-Generated Media, and Social Media.
Nov 2010Jun 2011

Federated Media

Director of Content 

Responsible for helping the the sales teams craft and execute the most compelling campaigns possible.

An entrepreneur in digital media, a freelance travel journalist, and marketing professional specializing in women’s lifestyle and tech, Erica's  experience with large media brands and her deep knowledge of digital media and consumer marketing solidified FM’s commitment to producing high quality content, products, and campaigns that engage audiences.

20062008

Global Marketing Manager and International PR Director

LucasArts, Lucasfilm
  • Increased company profits and overall market share for LucasArts in Europe and Asia Pacific by 30%.
  • Managed team of ten throughout Europe and Asia Pacific.
  • Created and executed strategic PR plans for product launches and corporate initiatives.
  • Oversaw global PR activities for LucasArts’ high profile brands, including Star Wars and Indiana Jones.
  • Led development of new processes and company practices to increase efficiency, measure ROI, and increase market share in Europe and Asia Pacific.
  • Organized and staffed global events and press tours.
  • Managed international PR activities for LucasArts’ top selling title in 2006, LEGO Star Wars II: The Original Trilogy.
20052006

PR Manager

Sega of America
  • Developed and executed result-oriented PR campaigns and budgets that aligned with global marketing strategies and accomplished specific metric goals.
  • Managed team of two, external product agency, and corporate PR agency.
  • Managed global PR activities for Sega’s high profile titles including Shadow the Hedgehog (PS2, Xbox, Cube), Condemned: Criminal Origins (Xbox 360, PC), Sonic Riders (PS2, Xbox, Cube), Sonic Rush (DS), and Virtua Tennis (PSP).
  • Managed Sonic brand across all markets.
  • Planned and staffed multi-city press tours and events.
20012005

Senior Account Executive

Triple Point Communications
  • Developed and managed client relationships for interactive entertainment companies including Yahoo! Games, Logitech, Inc., Electronic Arts, Paramount Studios, and JAMDAT.
  • Created customized yearly PR budgets and managed team of account coordinators.
  • Identified strategic channel and PR opportunities.
  • Assisted president in new business development, signing contracts with Electronic Arts, Krome Studios, Yahoo! Games, Xfire, Inc., and ARUSH Entertainment.
  • Secured high profile product and corporate-orientated coverage for Electronic Arts and Logitech across a broad spectrum of top consumer, lifestyle, and business media, including Parade, The New York Times, USA Today, Wall Street Journal, Reuters, Boston Globe, ADWEEK, ESPN, MSNBC, MTV, Business 2.0, and Newsweek.

Education

Aug 1997Dec 2001

B.A.

San Diego State University

Summary

With fifteen years of experience in marketing digital entertainment, consumer products, online travel, and consumer technology for both successful start-ups and established companies, I believe in building brands that connect people to their passions and deliver value through meaningful experiences.

My roles in domestic and international brand management, content direction, design, media relations, influencer campaigns, and VC funding provide a unique skill set needed to successfully launch new companies and products, re-position established brands, prepare for different stages of funding, and effectively grow the business or capital needed to meet company goals. I am recognized as a leader that takes thoughtful risks and thrives in a creative, performance driven environment. I also love sloths.

My background includes agency and in-house roles, working with companies like Clorox, William-Sonoma, Visa, HomeAway, Gap, Federated Media, Gymboree, Yahoo!, Nordstrom, Rachael Ray Magazine, Electronic Arts, and The LEGO Group. I have also managed the Star Wars and Indy brands in Europe and Asia Pacific for Lucasfilm, launched and sold my own start-up, See Jane Fly, in 2009, founded Wayfare Magazine, serve as a content and business travel speaker, and continue to fuel my love of travel through journalism and photography. I am also honored to serve on the Forbes Woman Executive Board and various non-profit organizations.

Specialties

Brand Marketing Social Media, International Campaign Leadership, Consumer Marketing, Business Development, Large Scale Event Planning, Consumer Technology, Digital Media, Creative Strategy, Public Speaking, Agency Management, VC Funding, and Strategic Partnerships.