Founder and Publisher
See Jane Fly successfully established itself as the “edgy, yet simple” travel brand, as noted by Travel & Leisure, with Erica positioned to become the leading voice in travel (e.g., the Rachael Ray of Food, the Martha Stewart of entertaining). After launching SeeJaneFly.com in 2009, Erica launched the See Jane Fly Network – a handpicked group of independent travel and women’s lifestyle content providers – in 2010 to provide advertisers and partners with a scalable way to reach today’s travel decision-makers and their audiences. The See Jane Fly Network had an audience of over 7 million women and was backed by high profile partners including Ford, P&G, CBS, YouTube, and Readers Digest. Erica received accolades from the New York Times, Fox Business, AOL, ABC, Businessweek, Brides, Real Simple, Cookie, Martha Stewart, and Modern Bride. See Jane Fly was sold in 2012.
- Recruit and manage editorial team and contributor network, overseeing the production of weekly blogs, video, and feature stories, maintaining editorial voice and direction. Drive digital strategy and social media initiatives. Develop syndication relationships with key travel and lifestyle bloggers and maintain third party syndication relationships.
- Responsible for packaging and pitching SeeJaneFly.com and the See Jane Fly Network to the investment community, leading brands, strategic partners, and advertisers.
- Drove business strategy, fostering external partnerships and staying at the forefront of digital brand building innovation in the areas of Digital Content, Consumer-Generated Media, and Social Media.