My name is Erica Canning and I am a young executive and a successful marketing/event planning professional. I have worked on a number of freelance events/fundraisers and have a desire and passion for event planning. I have an eagerness to undertake new challenges and continue my career as a professional event marketer. There is no project too challenging for me and I undertake these challenges with a great deal of excitement and enthusiasm.
Event Planning, Marketing, Photography, Graphic Design, Football, Soccer, Lacrosse, Snowboarding, Traveling, NYC, NY Giants.
Jun 2011 - Present
Manage marketing department, brand image and internal communications for an award winning Internet marketing firm. Work with sales team to forecast revenue and create quarterly marketing plans to keep a full sales pipeline and deliver long-term growth.
·Work directly with CEO to execute highly targeted marketing outreach which has resulted in a 35% department growth.
·Exceed quarterly sales goals by over 25% and developed/manage company’s new website, social media pages and press releases.
·Develop/analyze leads and work with project management team to execute client websites. Also plan all office events/tradeshows.
Jan 2012 - Present
Senior Events and Productions Manager
Jersey Shore Entertainment Group LLC
Plan and develop Jersey Shore Music Festival. Oversee all aspects of development and create comprehensive business plans for the event. Contact potential sponsors and vendors as well as bands that will perform.
·Handle all aspect of sales and marketing. Work with team to find location and vendors and most importantly a major sponsor as well as sub minor sponsors of the event.
·Point of Contact for all vendors and on site event director.
Jan 2008 - Present
Production/ Sponsorship Coordinator
Freelance Event Planner
Plan multiple corporate and networking events in the tri-state area and oversee all aspects of production and development. Create comprehensive business plans for each event and establish strategic partnerships with local companies and associations.
·Handle all aspects of marketing including compiling lists of relevant companies and delivering targeted campaigns both online and off through developing targeted brand promotional materials.
·Recently produced a dodge ball fundraising event and brought in corporate sponsors who contributed $10,000 in donations and over fifteen gift packages. All proceeds went to the “House of Friendship”, a 501 © 3 non-profit organization created to help fund
an orphanage in Honduras.
Jun 2011 - Present
Work closely with Founder and Executive Director for the county’s largest business industry association to execute monthly events. Recently promoted to Board Member and develop corporate marketing plan to execute long-term growth strategy.
Jul 2010 - Dec 2010
Worked closely with editorial department to oversee submissions to the magazine and developed cutting edge online customer satisfaction protocol to streamline customer interaction and deliver a superior level of service to subscribers and advertising partners.
·Member of the event planning team for the Wall Street 50 in which we honored the 50 most prestigious Irish-Americans on Wall Street.
Jan 2010 - Jun 2010
International Olympics Committee
Reported social media stats to Executive Director and actively monitored all social sites such as Facebook, Twitter and YouTube.
- Developed a strategy to report which Olympics (summer or winter) were more engaging on Facebook and produced a plan to capitalize on where Committee should be advertising more via social sites. Plan produced a 350% increase in Facebook followers
Nov 2008 - Aug 2009
Business Development Coordinator
Worked with CEO on all aspects of management, business development and event production for a full service multi-million dollar sporting complex. Also responsible for customer service and external communications with coaches, players and business partners.
·Developed a Soccer College Showcase which produced 100% satisfaction from both the players and college scouts.
Sep 2007 - May 2011
Bachelor of Science in Business Administration
·Marketing Major (GPA 4.0) and Digital Media Minor.
·Awarded “Good Deeds” Scholarship for commitment to volunteer service and community outreach.
·Achieved honor of Dean’s List four consecutive years and also awarded the Presidential and Dean’s Scholarship.
· Division 1 Soccer Team member for 2 years.
Jan 2010 - May 2010
La Salle Ramon Universitat Lull
Studied abroad at La Salle, Ramon Lull University in Barcelona, Spain during Winter/Spring 2010