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Erica Buchi

Work experience

April 2017Present

Visual Merchandiser 

MACY'S | Nashville, TN

- Design and create overall seasonal strategy for brand partners.
- Setup custom visual designs using corporate directives. 
- Strategize and adjust retail fixture flow throughout the Nashville location.

July 2016April 2017

Fine Jewelry Sales- David Yurman Specialist

NORDSTROM | Nashville, TN

- Consult with customers on potential purchases with industry knowledge.
- Follow up via email/phone to maintain relationships.
- Work in a competitive based sales environment to increase revenue.
[January 2017: Promoted to David Yurman Specialist for top sales performance, leadership qualities and strong customer relationships}

Apr 2012Sept 2015

Marketing Services Specialist - National Tour Marketing


[Marketing lead for country touring artists]
 - Develop strategic marketing plans and emails for assigned accounts. 
- Collect, analyze and interpret data to present internally and externally to clients.
- Interact with record labels, artist management, agencies and promoters to support special offers via Ticketmaster's marketing assets daily with a rolodex of key management contacts.
- Serve as a liaison between all internal teams to provide seamless execution of marketing campaigns in a fast paced environment. (Social Media, eCRM, Promotions, Client Development, Event Programming, etc.)

Nov 2010Mar 2012

Marketing Coordinator

TICKETMASTER | Detroit, MI/Nashville, TN

- Respond to client marketing requests via email and phone. 
- Educate clients on available marketing opportunities and act as a liaison between client and other internal departments.
- Build relationships and develop marketing plans for venue contacts.
[June 2011: Only coordinator chosen to support National touring clients with marketing support.]

Dec 2009April 2010

Marketing Intern


- Draft engaging copy to promote artists and choose popular events to feature on 
- Distribute digital media alerts and flyers for display at retail locations.
- Generate web pages for presales and exclusive offers for partners.

Sep 2009Dec 2009

Public Relations Intern


- Purchase/organize materials for 7-Eleven radio giveaways and in-store DVD release events.
- Edit/assemble press kits for media affiliates: Phantom of the Opera, Legally Blonde: the musical, Young Frankenstein, Jersey Boys and more. 


Jun 2010

Bachelor of Arts- Communication/Focus: Public Relations

OAKLAND UNIVERSITY/ Rochester, Michigan