Eric Sisti

  • Kleinburg, ON
  • 647-808-3183
  • sistieric@gmail.com

Web Content and Digital Communications Specialist

Work History

Work History
Mar 2015 - May 2015

Web Content and Digital Communications Specialist

The Center for Health and Natural Medicine

-Created and posted compelling, targeted web content on a regular basis.
-Ensured all assets met brand standards, aligned with the company style guide, and followed standard best practices for optimization.
-Performed ongoing quality assurance audits to ensure content accuracy, active links, etc.
-Worked with internal and external resources for scheduling, approvals, copy and graphical assets, edits, translations, etc.
-Ensured content was integrated across MT platforms, and was accurate and current.
-Developed, documented, implemented, and monitored adherence to web development and information management standards.
-Assisted with the maintenance and development of content libraries consisting of information and design assets.
-Assisted in the development of marketing and communications strategies, including coordinated workplans and editorial schedules across multiple channels.

Oct 2013 - May 2015

Web Content & Digital Marketing Specialist

Orbit Illuminations

-Built and grew a vibrant online community through a variety of social and web channels.
-Created and executed digital marketing strategies to promote products and ensure all posts maximized reach and engagement.
-Extended campaign reach by actively finding opportunities to partner with influencers and other organizations to cross-promote products.
-Managed editorial schedules to ensure messaging was consistent with larger marketing objectives.
-Managed online monitoring and reporting tools and produced weekly reports as required.
-Developed and implemented strategic social media and web initiatives.
-Produced SEO/PPC content strategies and performance reports.
-Analyzed customer preferences and expectations across all channels; web, social media, mobile, direct mail, and point of sale.
-Utilized data to create and anticipate consistent, coordinated customer experiences.

Mar 2013 - Oct 2013

Web Content and Digital Communications

The Regional Municipality of York

-Web publishing, web site management, copywriting, editing, and proofreading under tight deadlines.
-Developed, implemented, and managed strategic text-based content for York Region's new web site.
-Built and maintained positive relationships with colleagues, content contributors, and stakeholders to accomplish organizational communications goals.
-Collaborated with a range of clients and colleagues to develop, coordinate, and execute strategic web communications initiatives.
-Worked with a team to locate and recruit content contributors from a variety of fields.

Education

Education
Jan 2015 - Sep 2015

Digital Marketing Management Graduate Certificate with Honours

University of Toronto

The certificate is designed to help students rapidly acquire and apply know-how for specialist, leadership and management roles in Digital Marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing. Students acquire the essentials of Digital Marketing Management through a combination of conceptual and practical learning, supplementing lectures and readings with practical case studies and hands-on exercises and assignments. Upon completion, students will have a thorough understanding of effective strategies, tactics, and techniques for this critical online channel.

Areas of Study Include:
-Foundations of Digital Marketing Management
-Search Engine Marketing
-Social Media Strategy

Sep 2012 - Sep 2013

Corporate Communications Graduate Certificate with Honours

Seneca College

This program is an intensive learning experience that prepares students to be flexible public relations and communications practitioners with excellent management, research, writing, technical, and social skills. Upon completion, students will be capable of working independently and becoming productive quickly in a communications or consulting position.

Areas of Study Include:
-Writing for Public Relations Practitioners
-Social Media
-Strategic Communications Planning
-Media Relations
-Principles of Public Relations Management

Sep 2008 - Oct 2012

Communication Studies B.A with Honours

York University

This program is an intensive learning experience that prepares students to be flexible public relations and communications practitioners with excellent management, research, writing, technical, and social skills. Upon completion, students will be capable of working independently and becoming productive quickly in a communications or consulting position.

Areas of Study Include:
-Writing for Public Relations Practitioners
-Social Media
-Strategic Communications Planning
-Media Relations
-Principles of Public Relations Management
-Research
-Internal Public Relations
-Event Planning
-Investor Relations
-Government Relations
-International Relations

Skills

Skills

General Skills and Achievements

  • Extensive experience developing web site content, strategic communications plans, digital marketing campaigns, SEO/PPC content strategies and performance reports, social media content, newsletters, video, blog content, and other digital content.
  • Excellent interpersonal and communication skills/experience working with internal/ external stakeholders.
  • Winner of the Toronto Ovation Award of Merit for work on the York Region website.
  • Communication Studies Honours BA from York University, Corporate Communications Honours Graduate Certificate from Seneca College, and Digital Marketing Graduate Certificate from University of Toronto (expected 15’).
  • Exceptional writing skills necessary for creating, editing, and proofing web site content.
  • Excellent computer skills; Web Design & Management, Microsoft Office Suite, Adobe Suite, Mac Software, Google Analytics, WordPress, Getty, ENPS, Flash, and JavaScript.
  • Extensive project management experience working with a team to support the strategic planning and execution of web communications initiatives using a variety of platforms.

Client Relations

  • Utilized effective verbal and written communication skills to provide briefing to senior executives at York Region, CHNM, and Orbit Illuminations on content strategies.
  • Expertly managed agencies in execution of corporate communications strategies.
  • Regularly monitored comments and responded; ensuring best practices.
  • Demonstrated the ability to collaborate positively with a broad spectrum of internal and external clients, nurturing collaborative customer-focused working relationships.
  • Utilized expert communication skills to find, recruit, and collaborate with content contributors from a variety of fields.
  • Established strong relationships and partnerships with stakeholders to accomplish organizational goals and deliver quality web communications content efficiently.

Web Site Content and Management

  • Managed the day-to-day maintenance and development of multiple public web sites.
  • Created quality, targeted, and effective multi-media web material (text-based content, video content, and interactive content).
  • Developed SEO/PPC content strategies and reports, digital communications plans, website design proposals using Adobe Suite, strategic blog content, media releases, business proposals, strategic social media content, and various other web-based publications (documents, reports, and spreadsheets).

  • Worked with colleagues to meet and exceed web site traffic goals, dramatically increase user engagement, and monitor web analytics.

Digital Communications Management

  • Wrote and managed targeted web site content for Orbit Illuminations, The Center for Health and Natural Medicine (CHNM), and the York Regional Government.
  • Developed and implemented strategic digital communications and marketing plans.
  • Utilized expert knowledge of social media trends, web analytics, and new media to meet and exceed communications and marketing objectives under tight deadlines.
  • Consistently exhibited expertise in SEO, SEM, PPC, web design, web publishing, web site management, copy writing, editing, and proof reading.
  • Developed a comprehensive understanding of database driven content management systems and best practices.
  • Demonstrated understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards, and testing.

Social Media Marketing

  • Continually expanded the size and engagement of the community behind the client’s social media accounts.
  • Expertly measured the effectiveness of social media efforts including usage tracking, links to channels from blogs and social networking sites, re-tweets, and discussions.
  • Proactively assessed the social media environment (competitors and trends), and advised executives of opportunities for increased exposure.
  • Liaised with social media teams, media relations, corporate communications, regional offices, legal, compliance, agencies, and vendors to share insights and best practices.
  • Effectively created awareness of products and services, increased client engagement, and increased client acquisition.
  • Tracked key metrics on a regular basis and reported figures back to lead executives; utilized this data to create advanced tactics for each digital channel.