Download PDF

Eric Hunter

Strategy executive, proven research leader, innovation & digital transformation catalyst, multidisciplinary human insights expert.

Experience

2017Present

VP, Strategy

Russell Marketing Research

Leading business model transformation, from a founder-run business into a growth-focused enterprise  

  • Reworked internal processes to align with company growth and profitability goals, including a transformation to Customer Experience support  
  • Lead business development for the advertising agency & brand consulting verticals 
  • Re-engineered product set to emphasize consulting engagements, uniform  products,  and standardized deliverables 
  • Planned lead the replacement of a 30-year-old homegrown technology with an enterprise research platform, including proprietary customizations
  • Began the process of unlocking the value of enterprise experience including commanding high price points, instituting consulting only projects, & refocusing staffing based on the ability to scale
20162017

VP, Research & Brand Planning

Trivergance

In charge of the research and strategic brand services within the operational arm of a  private equity firm

  • Helped design a proprietary innovation process to rapidly identify, stand-up, and “hand off” ancillary businesses for clients
  • Unlocked enterprise value by monetizing the partner company’s existing assets in new ways, such as products, technology, or customer-base
  • Developed research practice to support a unique funding model which allowed clients to reverse integrate or sell the created business while giving the firm equity-like returns
20132016

VP, Research

Huge, Inc.

Ran global research capability within a digital agency across the entire client roster (Hulu, Google, Morgan Stanley, SONOS, & more). Key contributor in business development, thought leadership, and proprietary tool creation

  • Led research focused strategy team, working across the entire client base and the global consultancy network.
  • Established an engagement process to emphasize human-centered strategy & consulting for digital, physical, and strategic products.
  • Created client facing mixed methodology insight tools that were productized and delivered to clients.
  • Drove client re-engagement with research tools after project delivery, helping increase satisfaction and organic client growth.
  • Mentored internal strategy teams in user need identification, protecting the "idea," and presenting strategic thinking through storytelling.
  • Oversee resourcing strategy, growing profitable team utilization numbers from 60% to 85%, while expanding direct reports from two to 12, over three years.
20052013

Managing Director, Qualitative Practice

Russell Research

Created qualitative practice within a boutique research company.

  • Led business development, staffing, and delivery of qualitative capabilities growing revenue to $5mm a year.

  • Built & launched a stand-alone qualitative research facility (Focus Crossroads) through design, build out, and launch.

  • Expanded the qualitative practice to 15 direct reports, including moderators, facility personnel, project managers, and field services.

  • Developed and managed a personal book of business that grew to $2mm a year.

  • Worked with global CPG and technology clients to establish Customer Experience (CX) programs

  • Established a qualitative POV & process for delivering relevant insights, leveraging strategic planning sensibilities as a key differentiator.  

20012005

Global Planning Director

FCB, NY

Strategic lead on the Samsung global branding account for a full service, IPG advertising agency.

  • Created an integrated global master brand evolution, shifting from regional efforts to a centralized global roll-out.

  • Designed and implemented multiple global brand programs, including multi-phased innovations project, regionally-based brand tracking, and creative development and testing programs.

  • Developed operational systems to ensure consistent deliverables and profitable grow.

  • Directed business development efforts within regions, coordinating with account-wide strategies and goals.

19982001

Founding Co-Partner

BuzzSponge

Launched a strategic branding consultancy, developed a branding process (BrandCasting), led business development efforts, and developing a stable of diverse clients (Weight Watchers, Marconi Communications, Wofford College, Domino's).

19951998

Senior Account Planner

Deutsch, Inc.

Strategic lead for an independent ad agency across a range of marque brands (Snapple, Tanqueray, Bank of America, Foot Locker) as the agency grew from a regional star to truly national force.

 

19931995

Strategic Planner

McCann Erickson

Part of a strategic consulting group that redefined the strategic role within the agency.

Education

Complete Graduate Course for MA, Multidisciplinary Studies, ABD

Oregon State University

Graduate Teaching Assistant  - Speech & Rhetoric

Bachelor of Arts,  English

University of Oregon