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Eric Hunter

Strategy executive, proven strategic leader, innovation & digital transformation catalyst, multidisciplinary human insights expert.



VP, Strategy

Russell Marketing Research

Leading a business model transformation from a founder run "lifestyle" business into a growth focused enterprise  

  • Planned lead the replacement of a 30 year old homegrown technology with a enterprise research platform, including proprietary customizations & capabilities
  • Reworked internal processes to align with company growth and profitability goals, including active management of individual project profitability 
  • Re-engineered product set to emphasize consultation and advising, over product delivery
  • Began the process of unlocking the value of enterprise experience including commanding high price points, instituting consulting only projects, & refocusing staffing based on ability to scale

VP, Research & Brand Planning


In charge of the research and strategic brand services within the operational arm of a boutique private equity firm

  • Helped design a proprietary innovation process to rapidly identify, stand-up, and “hand off” ancillary businesses for clients
  • Unlocked enterprise value by monetizing partner company’s existing assets in new ways, such as products, technology, or customer-base
  • Unique funding model allowed clients to reverse integrate or sell the created business, while giving the firm equity-like returns

VP, Research

Huge, Inc.

Ran global research capability within a digital agency across the entire client roster (Hulu, Google, Morgan Stanley, SONOS, & more). Key contributor in business development, thought leadership, and proprietary tool creation.

  • Led research focused strategy team, working across the entire client base and the global consultancy network.
  • Established an engagement process to emphasize human-centered strategy & consulting for digital, physical, and strategic products.
  • Created client facing mixed methodology insight tools that were productized and delivered to clients.
  • Drove client re-engagement with research tools after project delivery, helping increase satisfaction and organic client growth.
  • Mentored internal strategy teams in user need identification, protecting the "idea," and presenting strategic thinking through storytelling.
  • Oversee resourcing strategy, growing profitable team utilization numbers from 60% to 85%, while expanding direct reports from two to 12, over three years.

Managing Director, Qualitative Practice

Russell Research

Created qualitative practice within a boutique research company.

  • Led business development, staffing, and delivery for qualitative capabilities, growing revenue to $5mm.

  • Built & launched a stand-alone qualitative research facility (Focus Crossroads).

  • Expanded the qualitative practice to 15 direct reports, including moderators, facility personnel, project managers, and field services.

  • Developed and managed a personal book of business that grew to $1.2mm.

  • Worked with global CPG clients to establish Customer Experience (CX) programs

  • Established a qualitative POV & process for delivering relevant insights, leveraging strategic planning sensibilities as a key differentiator.  


Global Planning Director


Strategic lead on the Samsung global branding account for a full service, IPG advertising agency.

  • Created an integrated global master brand evolution, shifting from regional efforts to a centralized global roll-out.

  • Designed and implemented multiple global brand programs, including multi-phased innovations project, regionally-based brand tracking, and creative development and testing programs.

  • Developed operational systems to ensure consistent deliverables and profitable grow.

  • Directed business development efforts within regions, coordinating with account-wide strategies and goals.


Founding Co-Partner


Launched a strategic branding consultancy, developed a branding process (BrandCasting), led business development efforts, and developing a stable of diverse clients (Weight Watchers, Marconi Communications, Wofford College, Domino's).


Senior Account Planner

Deutsch, Inc.

Strategic lead for an IPG, ad agency across a range of marque brands (Snapple, Tanqueray, Bank of America, Foot Locker) as the agency grew from a regional star to truly national force.


Graduate work, Multidisciplinary Studies

Oregon State University

Graduate Teaching Assistant  - Speech & Rhetoric

Bachelor of Arts,  English

University of Oregon