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Eric Hunter

Strategy executive, proven strategic leader, innovation & digital transformation catalyst, multidisciplinary human insights expert.

Experience

2016

VP, Research & Brand Planning

Trivergance

In charge of the research and strategic brand services within the operational arm of a boutique private equity firm

  • Senior member of strategic team that identifies, streamlines, and optimizes existing value within owned & partner companies.
  • Build enterprise value by monetizing partner company’s untapped existing assets in new ways, such as products , technology, & customer-base
  • Leveraged research to identify market potential, refine company offerings and positioning, and develop new offerings to serve unmet user needs
20132016

VP, Research

Huge, Inc.

Run global research capability within a digital agency across the entire client roster (Hulu, Google, Morgan Stanley, SONOS, & more). Key contributor in business development, thought leadership, and proprietary tool creation.

  • Led research focused strategy team, working across the entire client base and the global consultancy network.
  • Establish an engagement process to emphasize human-centered strategy & consulting for digital, physical, and strategic products.
  • Create client facing mixed methodology insight tools that are productized and delivered to clients.
  • Drive client re-engagement with research tools after project delivery, helping increase satisfaction and organic client growth.
  • Mentor internal strategy teams in true client need identification, protecting the "idea," and presenting strategic thinking through storytelling.
  • Oversee resourcing strategy, growing profitable team utilization numbers from 60% to 85%, while expanding direct reports from two to 12, over two years.
20052013

Director, Qualitative Practice

Russell Research

Created qualitative practice within a boutique research company.

  • Led business development, staffing, and delivery for qualitative capabilities, growing revenue to $5mm.

  • Built & launched a stand-alone qualitative research facility (Focus Crossroads).

  • Expanded the qualitative practice to 15 direct reports, including moderators, facility personnel, project managers, and field services.

  • Developed and managed a personal book of business that grew to $1.2mm.

  • Worked with global CPG clients to establish Customer Experience (CX) programs

  • Established a qualitative POV & process for delivering relevant insights, leveraging strategic planning sensibilities as a key differentiator.  

20012005

Global Planning Director

FCB, NY

Strategic lead on the Samsung global branding account for a full service, IPG advertising agency.

  • Created an integrated global master brand evolution, shifting from regional efforts to a centralized global roll-out.

  • Designed and implemented multiple global brand programs, including multi-phased innovations project, regionally-based brand tracking, and creative development and testing programs.

  • Developed operational systems to ensure consistent deliverables and profitable grow.

  • Directed business development efforts within regions, coordinating with account-wide strategies and goals.

19982001

Founding Co-Partner

BuzzSponge

Launched a strategic branding consultancy, developed a branding process (BrandCasting), led business development efforts, and developing a stable of diverse clients (Weight Watchers, Marconi Communications, Wofford College, Domino's).

19951998

Senior Account Planner

Deutsch

Strategic lead for an IPG, ad agency across a range of marque brands (Snapple, Tanqueray, Bank of America, Foot Locker) as the agency grew from a regional star to truly national force.


Education

Graduate work, Multidisciplinary Studies

Oregon State University

Graduate Teaching Assistant  - Speech & Rhetoric

Bachelor of Arts,  English

University of Oregon