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  • Minneapolis-St. Paul  Minnesota

Eric Boelter

Social Media Content Specialist

Work History

Jan 2016Present

Social Media Content Specialist

3M
  • Crafted copy, editorial calendar & social input for SXSW & NASCAR projects.
  • Created, edited, published & shared daily content for corporate 3M brand along with research, platform determination, benchmarking, messaging & audience identification.
  • Collaborated with business groups to manage reputation, identify key players & coordinate actions.
Aug 2015Oct 2015

Social Media Specialist

Brandpoint
  • Ran “Like’ Campaign/Contests to help Holiday Service Stations gain 100k ‘Likes’ on Facebook.
  • Increased engagement & impressions for medical device company by 100%, & engagement, followers, web traffic for logistics company for logistics company by 25% over previous months.
Jun 2015Jul 2015

Social Media Specialist

Minneapolis Public Schools
  • Created content calendars & daily content for MPS social media platforms. 
  • Crafted a “Best Practices” report for MPS going forward for the 2015-16 school year. 
  • Made District website & YouTube account SEO-friendly.
Sept 2012June 2014

Social Media Manager/Senior Blogger

RSP Marketing/Mashalot
  • Wrote copy for celebrity promoted tweets campaign, which included the Kardashians.
  • Increased key audiences by 30% over first year using market analysis & metric tools.
  • Directed five social media campaigns for RSP clients on Facebook, Twitter & Foursquare.
  • Created content calendars, edited crew of writers, & wrote daily for Mashalot.com.

Education

Aug 2007Jun 2012

B.S in Mass Media

Minnesota State University, Mankato

Skills

Proficient with social media tools including: Spredfast, Photoshop, Sprout Social, Brandwatch, Hootsuite, Facebook Ads, Twitter, Instagram, Pinterest, LinkedIn, Vine, Periscope, Google Analytics, Celum, Hubspot, GPIM & WordPress.