Work History

Work History
May 2008 - Present

Correspondent

The Stow Independent
  • Written more than 500 articles on deadline for award winning community newspaper

  • Maintain relationships with local sources, other media contacts

  • Collaborate on editorial calendar

  • Interview community leaders, athletes, children, and celebrities

  • Focus on sports, environment, human interest

  • Communicate with readers and other media organizations via social media

  • Developed regular feature "Oliver All Over" where unusual sports are experienced first hand (sky diving, white water kayaking)
Sep 2012 - Present

Freelance Marketing Consultant
  • Donna Johnson, Poet - Social media, event planning, press kit development, publication relations, web content/design, and SEO services for award-winning poet (djohnsonpoet.com)
  • Lower Extremity Review Magazine - Writer for annual Resource Directory
  • The Independent Press - Writer for special guides for local services, contributing on environmental and construction
  • Applied Interactive - Marketing content writer for SEO marketing shop; blogging, social media and web content for clients in engineering, health care, and business organizations
Oct 2004 - May 2007

Marketing Director

Maxymillian Technologies

Maxymillian is a family-owned environmental remediation, construction, and civil engineering firm.

  • Directed all company marketing efforts
  • Managed, tracked and allocated marketing budget
  • Led marketing branding redesign effort (booth, brochures, slip sheets, web redesign, etc.)
  • Developed knowledge management system to synthesize data on clients, projects, and opportunities
  • Arranged media response during management change
  • Maintained relationships with local business press and trade journals
  • Conducted research on new industry sectors to shape marketing efforts
  • Determined presence at trade organizations and meetings
  • Responded to requests for proposals, requests for qualifications, and questionnaires to keep company qualified for existing contracts and obtain new ones
  • Represented company at trade association and client meetings
  • Managed outside vendors for creative and trade show marketing
1997 - 2004

Marketing Manager, US East/SW Region

AMEC Earth & Environmental

AMEC is a large environmental and engineering firm, headquartered in London. AMEC Earth and Environmental is a major player in the North American environmental consulting market.

  • Wrote, edited, and managed production of full range of marketing collateral (video, web, audio)
  • Prepared communications plans for corporate initiatives as well as for clients under a regulatory process (Superfund Community Relations Plans, Mass. Contingency Plan Public Involvement Plans)
  • Managed local and service-specific public relations efforts
  • Marketing point person for London (service area start-up), Germany offices
  • Coordinated presence at trade organizations and meetings
  • Served as "Guardian of the Brand" to ensure styles were used correctly across all platforms
  • Developed and executed industry-specific research and communications programs
  • Participated in the corporate Sustainable Development Program
  • Managed environmental communications projects for external clients
  • Responded to requests for proposals and qualification packages for clients in a variety of industry sectors, with expertise in the energy, forest products, manufacturing, and public sectors
  • Member of integration team for 2000 merger (Ogden/AMEC)
1988 - 1997

Marketing Writer/Environmental Communications Manager

ENSR Consulting and Engineering (now part of AECOM)

ENSR was an international environmental consulting and engineering firm providing services to clients in the public and private sectors.

  • Wrote, edited, and managed production of full range of marketing collateral
  • Participated in public/investor relations, including writing press releases, arranging by-lined articles, reviewing editorial calendars
  • Developed forest products marketing program that increased sales by 18%
  • Spearheaded inaugural market research program (market studies, competitive analyses)
  • Trained employees and clients on media, presentation, and public meeting skills
  • Developed campaigns to promote new services and solutions
  • Served as project manager for environmental communications projects for external clients (government, transportation, energy, and manufacturing clients)
  • Prepared communications plans for corporate initiatives as well as for clients under a regulatory process (Superfund Community Relations Plans, Mass. Contingency Plan Public Involvement Plans)
  • Arranged technical seminars, including speaker recruitment, logistics, editing and writing materials
  • Participated in proposal efforts as a writing/marketing team member
  • Managed outside freelancers, advertising and public relations agencies

Education

Education
Jan 1984 - May 1988

Bachelor of Science

Bentley College

Skills

Skills

Marketing Communications

I have proficiency in all aspects of marketing communications, combining traditional marketing tools with social media and internet campaigns. I have used my skills to build new service offerings, support new office locations (domestically and internationally), and create demand for existing services. I am involved from strategy development and stay with a program through implementation and metrics.

Additional Technical Skills/Courses

Conflict Resolution Environmental Laws and Regulations Environmental Management Environmental Impacts Project Management Marketing Database Management Decision System Design and Management

Computer Software Skills

Microsoft Office Suite, especially Word and PowerPoint; Adobe CS, especially InDesign and Photoshop; and Quark; Wordpress; Twitter   Classes in InDesign, Access, Word, Photoshop

Market Research

At ENSR, I developed their inaugural market research program. I conducted market research studies to identify emerging markets or to target areas for growth in existing service lines. I prepared competitive analyses and developed a proactive communication program to alert key business leaders of news and information with their clients and competitors. At AMEC, I prepared an in-depth pricing analysis to support a change in the corporate-wide pricing structure. I've also developed a databases to track past opportunities and identify new growth areas based on analytics of past experience.    

Training

I have developed and conducted several training efforts for clients and employees.  My training sessions have focused on the use and development of communication skills. I have presented a course on presentation training for employees to approximately 100 people. I have also trained clients on improving communication on their environmental projects and how to deal with the media on controversial environmental issues. Another aspect of my training resume includes preparing people to participate and conduct public meetings, focusing on diffusing emotional situations.

Community Relations

I have prepared numerous community relations plans for clients under state and federal regulatory pressure. I have developed plans that meet the letter of the law, but also allow the company to build on a relationship with the community. I have worked for energy, transportation, forest products, state and federal entities.

Risk Communication

I have assisted clients in communicating important, and often difficult, risk information to employees, neighbors, and regulatory agencies. I have written letters, fact sheets, newsletters, and presentations to communicate technical information in layperson’s terms. I am especially adept at allaying fear through use of coordinated, consistent informational programs.

Awards/Recognition

  • Received Award of Excellence for work on Sparked.com. Awarded by The Lithuanian Tribune for work on "Ideas needed for a break through presentation of on line newspaper in organisations fair." Only 3% of Sparked micro-volunteers receive this award.
  • Employee awards at ENSR, AMEC

Interest

- Kayaking (whitewater, sea, and recreational)

- SCUBA Diving

- Mountain biking

- Reading

Summary

With a broad foundation in communications, I can add value to strategic programs, social media marketing, integrated communications, research/competitive intelligence, and community relations and sustainability. I work well with technical staff to translate their needs into business goals or marketing messages. I have managed budgets and staff and am comfortable working with in-house or outside creative departments. I have a specialty in developing programs to communicate environmental and risk information to the public, employees, regulatory agencies, and other interested parties. I have prepared and implemented strategic communications programs to garner goodwill and recognition of sustainable achievements, obtain support for new permitting efforts, educate residents on environmental activities, and define risks posed by industrial operations. Specialties: Marketing strategy and communications, media relations, service area/office start-up planning, risk communication, community relations, copy writing, market research/competitive intelligence, B2B professional services.

Select Environmental Communications Projects

BP, Inc. – Prepared the public involvement plan for a former BP gas station regulated under the Massachusetts Contingency Plan (MCP). Under the MCP, sites can be designated as a Public Involvement Plan site (PIP site) if the PRP is petitioned by at least ten residents of the community. For the PIP, interviewed residents and town officials, wrote the plan outlining the course of public involvement activities related to the site, and presented the draft plan to town residents at a public meeting.

US Army Corps of Engineers, Fort Devens Disposal and Reuse EIS, Massachusetts – Managed a two-year communications effort in support of the Environmental Impact Statement (EIS) for the Disposal and Reuse of Fort Devens property. The communications portion of this large project included writing eight fact sheets for public and agency audiences, coordinating public meetings, arranging and preparing comprehensive materials on eleven technical areas for two workshops, and participating in several meetings with federal, state, and local organizations involved in the EIS.

U.S. Army Reserve, 94th ARCOM – Prepared materials and coordinated video shoots to promote a new GIS information management system to organize Reserve information.  System allowed the Army Reserve staff to locate control devices, endangered species, and other data by location, type, or across all reserve facilities.  Promotional materials included two full-color brochures, and video that focused on the extensive fieldwork performed to capture the data for the system.

Chemical Manufacturer, Tennessee – As part of an Emergency Response Program and in preparation for compliance with the RMP, developed a strategic communications plan to inform employees, local emergency officials, and nearby residents of actions to take in an emergency situation at the facility.  Interviewed employees (union and non-union) and local government and emergency officials prior to developing the plan.  Spent three days at the site, meeting with employees, learning the site situation and making recommendations for involving the community in plant operations and activities.

Manufacturing Facilities, Massachusetts – For two years, developed and implemented communications programs for a company closing two sites under federal and state oversight (MCP). One site had contaminated soil and groundwater problems, plus had pockets of radiation contamination from a previous production process. The second site was abandoned for many years, but there was community suspicion of a “cancer cluster” and residents were looking for possible sources.  Developed a program to address community concerns through public meetings, mailings, and information repository. Responded to calls from the media and provided strategy to the site manager (for both sites) for responding to questions from the public and reporters. Provided formal training to environmental manager on responding to questions from the public, reporters, and general presentation skills.

Former Wood Treatment Site, Maine – Prepared a letter and white paper describing the risk assessment process, future use determinations, and associated cleanup levels for dioxin, penta, and PAHs for residents living near a site in Yarmouth, Maine.  Community residents were concerned about exposures through future uses and were afraid their community would suffer from a negative environmental image.  The white paper explained how cleanup levels were derived and compared cleanup levels at different sites across the US to show how stringent the levels were at this site.

Consolidated Edison, New York – Managed communications effort for this major utility undergoing RCRA Corrective Action.  The employee communications program included preparing a strategic communications plan, interviewing union and non-union employees, developing a presentation that described the remediation process, and writing and producing a series of eight newsletters to update workers on the project.

Chemical Manufacturer, Massachusetts – For a site undergoing RCRA closure provided communications counsel and prepared strategy for communicating with the public on environmental issues, prior to releasing information to the public.  As part of the program prepared a fact sheet to address agency and community concerns. 

US Navy, South Weymouth Naval Air Station, Massachusetts – For several sites at the base regulated under the Massachusetts Contingency Plan, developed a program to meet public involvement requirements.  Interviewed community members on site issues, prepared Public Involvement Plan, coordinated and attended public meeting seeking community input, updated information repositories, and managed mailing list to update concerned citizens on site activity.

Chemical Manufacturer, Quebec, Canada – A facility experienced accidental releases of a chemical catalyst that was non-toxic, but produced a messy white powder over a nearby neighborhood. The facility was taking steps to correct the unintentional release in the future and needed a fact sheet describing the non-threatening nature of the chemical and to allay concerns that the release would occur in the future. The sheet was translated into French before being distributed to the surrounding community.

Pulp and Paper Facility, Ontario, Canada – Prepared a communications plan to promote the facility’s efforts to reduce odor from the facility. Met with company representatives, developed a logo for the program, and presented plan at company meeting.

Utility, Massachusetts – A site under involved with an environmental site investigation under RCRA needed communications support to address concerns of nearby residents.  Prepared strategy for communicating with interested parties (some of whom needed indoor air sampling, other who did not) and wrote a letter to those affected parties describing the sampling program and cleanup activities.

Department of Health, State of Colorado, Rocky Flats Health Studies – Supported the communications effort of a panel reviewing the risk assessment information for the Rocky Flats facility. Wrote and edited fact sheets, newsletters, and technical summaries for public distribution.

Independent Cement Corporation (ICC), Catskill, NY – For a cement kiln seeking a permit to burn tires as fuel, developed a communications program to bring client’s message to state and local agencies, employees and the public. An abutting cement kiln was also seeking a permit to burn tires, but was receiving vocal opposition form the community.  With client, developed a proactive program that involved employees, town government and abutters in the permitting process.  ICC received it’s permit without opposition while the neighboring facility gave up their effort.

Confidential Gold Mine, New Mexico – For a gold mine seeking to permit a new operation, provided presentation training to environmental staff.  Topics included tailoring talks to a variety of audiences, dealing with reporters and contentious audiences, and responding to questions by linking to your messages.

Pulp and Paper Facility, Alaska – Prepared two fact sheets to support a public meeting on discussing the potential risks to human and ecological health from extending a discharge outfall.

American Petroleum Institute – Served as technical editor on a manual for environmental managers on wastewater treatment.

USEPA’s Risk Management Program (RMP), Breakfast Seminars– Spoke at a series of seminars on addressing the community relations requirements under the RMP.

Combustion Initiative, Numerous Clients – As the new combustion initiative was announced by the EPA, prepared informational fact sheets on the initiatives and its community relations impacts for use by clients.  Developed a seminar to inform clients on risk communication techniques and success stories.