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Sandeep Banyal

Enterprise Marketing Management Consultant - 8 yrs of Experience

Work History

Nov 2012Till Date

Enterprise Marketing Management Consultant

Tata Consultancy Services

working with digital enterprise solution services practice of TCS and responsible for providing business & strategic consulting solution in the area of enterprise sales & marketing operations.

Responsible for building and delivering consulting offerings Like Digital Transformation framework, digital strategy road-map, market  research,product evaluation and detailed level implementations etc. 

Key Implementation areas include

  • E-commerce
  • Complete Digital Transformation implementation
  • Channelization of  sales & marketing operations
  • Marketing automation
  • Print supply chain management solution
  • Loyalty Management
  • Analytic solutions
Jun 2011Nov 2012

Enterprise Marketing Management Consultant

Deloitte & Touche LLP

Worked with sales & marketing business development group of Deloitte. Primarily worked for the marketing automation of ongoing manual dis-integrated system and provided strategic solutions in the areas which includes

  • Event marketing - automated bi- annual event
  • Sales & incentive management - established framework for sales validation
  • Content management
  • KPI metrics in the sales & marketing areas - post campaign analysis
Dec 2010Jun 2011

Enterprise Marketing Management  Consultant

Infosys Ltd.

worked as EMM consultant and provided spend management solution to retail giant from US region which includes:

  • Channelization of budgeting and forecasting
  • Spend management - capturing the Purchase orders, validating the order, managing invoices
  • Identification of KPI's and generation of  reports & dashboards 
Jul 2008Nov 2010

Enterprise Marketing Management Consultant

Syntel Ltd.

worked closely with BDM's and FSD's  for the effective implementation of business solution for the alignment of sales & marketing operations.

  • worked towards the synchronization of global and local campaigns
  • worked for the automation of ongoing manual system
  • integration of dis-integrated systems to maximize marketing efficiency 

Technical Skills

Adobe Campaign - Neolane

system configuration, administration, technical & targeted workflow, data management,system integration & implementation, offer management, multiple channels

Teradata Marketing Operations (Aprimo - MRM)

system configuration, deployment, administration, workflow management, financial management, digital asset management and data Mart

Teradata Customer Interaction Manager (CIM)

system configuration, deployment, campaign analysis, design and implementation,segmentation,  multi-dimensional reporting 

Teradata Campaign Management (Aprimo - MCCM)

system configuration, campaign analysis, design and Implementation,segmentation,  multi-dimensional reporting 

SQL, HTML,XML & Javascript

creation, updation and manipulation of data, creating web pages and XML calls while rendering data over web

DOMAIN OfferingS

  • E-Commerce : Provided a holistic and robust Campaign Management Platform which helped the customers to improve  there interaction experience and operational efficiencies by capturing 360 view of customer profile and preferences
  • Retail: set up the Marketing operations framework as part of Retail Transformation Program (RTP) for the detailed level drilled down to track and manage marketing initiatives across multi-channels and multi-portfolios to enable accurate forecasting and measure the actuals.
  • Banking & Finance: set up a Digital Asset Management  system for client in banking domain by centralizing the asset creation and management, which simplifies the creation of campaigns and marketing initiatives, easy to track the asset, different versions, modification w.r.t. user and documents, results in reducing campaign set-up time and manual/ad-hoc processes.
  • Hi-Tech: set up an automated sales validation system which ensures the business users w.r.t different roles in the organization has access to common platform. Business users can capture their sale in the system and get it validated or approved within the same period ain order to ensure timely payout.


May 2005Jul 2008

Masters in Computer Application

Kurukshetra University member of commonwealth universities
Jun 2002Jun 2005

Bachelors in Computer Application

Himachal Pradesh University

Work Permit (VISA)

Finland (Oct’ 2015)

Singapore (Business Visa and EP)

Sweden (August 2017)