Download PDF

Sandeep Banyal

Solution Architect - Digital Marketing 9 yrs of Experience

Work History

2008till date

Summary of Work Experience

  • 9 years in the IT industry and relevant 8+ years’ experience in Campaign Management tools like Adobe Campaign and Teradata Marketing Operations
  • Sandeep has performed Adobe Campaign solution architect for SAS – Airlines and helped the customer with digital marketing transformation from traditional recommendation ecosystem to Personalized communication across multiple digital platforms
  • He was the Architect of setting up the Campaign Management system for Tata Market Place, setting integrated solution where campaign platform interacted with on-premise as well as on cloud application using Adobe Campaign as offer engine
  • Worked on Adobe Campaign with Singapore Airlines and channelized the interaction between Adobe Campaign and data warehouse platform, thus enabled the marketers to target users with right set of campaign
  • Performed key roles of Solution Architect and Technical Architect in various digital deliveries.
  • Experienced in Campaign Management, Marketing Operations, Marketing Automations
  • Prior working with TCS, Sandeep was working with Deloitte Consulting and provide consulting solutions to customers in marketing domain
Nov 2012Till Date

Solution Architect - Digital Marketing

Tata Consultancy Services

working with Digital Interactive unit of TCS and responsible for providing business & strategic consulting solution in the area of enterprise sales & marketing operations.

Responsible for building and delivering consulting offerings Like Digital Transformation framework, digital strategy road-map, market  research,product evaluation and detailed level implementations etc. 

Key Implementation areas include

  • E-commerce
  • Complete Digital Transformation implementation
  • Channelization of  sales & marketing operations
  • Marketing automation
  • Print supply chain management solution
  • Loyalty Management
  • Analytic solutions
Jun 2011Nov 2012

Enterprise Marketing Management Consultant

Deloitte & Touche LLP

Worked with sales & marketing business development group of Deloitte. Primarily worked for the marketing automation of ongoing manual dis-integrated system and provided strategic solutions in the areas which includes

  • Event marketing - automated bi- annual event
  • Sales & incentive management - established framework for sales validation
  • Content management
  • KPI metrics in the sales & marketing areas - post campaign analysis
Dec 2010Jun 2011

Enterprise Marketing Management  Consultant

Infosys Ltd.

worked as EMM consultant and provided spend management solution to retail giant from US region which includes:

  • Channelization of budgeting and forecasting
  • Spend management - capturing the Purchase orders, validating the order, managing invoices
  • Identification of KPI's and generation of  reports & dashboards 
Jul 2008Nov 2010

Enterprise Marketing Management Consultant

Syntel Ltd.

worked closely with BDM's and FSD's  for the effective implementation of business solution for the alignment of sales & marketing operations.

  • worked towards the synchronization of global and local campaigns
  • worked for the automation of ongoing manual system
  • integration of dis-integrated systems to maximize marketing efficiency 

Technical Skills

Adobe Campaign - Neolane

platform setup,system configuration, interaction management, API integration, technical & targeted workflow, data management,system integration & implementation, offer management, multiple channels

Teradata Marketing Operations (Aprimo - MRM)

system configuration, deployment, administration, workflow management, financial management, digital asset management and data Mart

Teradata Customer Interaction Manager (CIM)

system configuration, deployment, campaign analysis, design and implementation,segmentation,  multi-dimensional reporting 

Salesforce - CRM

system configuration, customer resource management, design and Implementation,segmentation,  multi-dimensional reporting 

SQL, HTML,XML & Javascript

creation, updation and manipulation of data, creating web pages and XML calls while rendering data over web

DOMAIN OfferingS

  • E-Commerce:Provided a holistic and robust Campaign Management Platform which helped the customers to improve there interaction experience and operational efficiencies by capturing 360 view of customer profile and preferences
  • Retail : set up the Marketing operations framework as part of Retail Transformation Program (RTP) for the detailed level drilled down to track and manage marketing initiatives across multi-channels and multi-portfolios to enable accurate forecasting and measure the actuals.
  • Travel, Transport & Hospitality : Campaign Management solution was provided to manage the complete loyalty program for Airline Giant, deployed the campaign management capability and associated functionality, which provided the ability to create, execute, track and monitor cross channel marketing campaigns.
  • Banking & Finance : set up a Digital Asset Management system for client in banking domain by centralizing the asset creation and management, which simplifies the creation of campaigns and marketing initiatives, easy to track the asset, different versions, modification w.r.t. user and documents, results in reducing campaign set-up time and manual/ad-hoc processes.
  • Hi-Tech : set up an automated sales validation system which ensures the business users w.r.t different roles in the organization has access to common platform. Business users can capture their sale in the system and get it validated or approved within the same period in order to ensure timely payout.


May 2005Jul 2008

Masters in Computer Application

Kurukshetra University member of commonwealth universities
Jun 2002Jun 2005

Bachelors in Computer Application

Himachal Pradesh University

Work Permit (VISA)

Sweden (Feb 2019)

Ireland(Business Visa)