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Interest

When I'm not working, I love to travel; and the more exotic the destination, the better.  I have traveled all over Latin America but have also gone as far away as Finland and Thailand. I also love cooking and movies.

Summary

  • TELECOM COMMERCIAL CONSULTANT, EXECUTIVE and TEAM LEADER with over 15 YEARS of experience managing national and international WIRELESS, LONG DISTANCE and TOP-UP businesses.
  • Responsible for developing and implementing effective BUSINESS DEVELOPMENT efforts, marketing campaigns and DISTRIBUTION PARTNERSHIPS nationwide.
  • Managed national and international relationships both internally, for multinational corporations, and as a STRATEGIC MARKETING consultant in various industries throughout the Americas.
  • Directed multimillion-dollar pan-regional BUDGETING with complete P&L ACCOUNTABILITY.
  • Broad success managing all commercial aspects of B2B and B2C businesses including extensive experience in partner CONTRACT NEGOTIATIONS.

Work experience

Oct 2011Oct 2013

General Manager, Americas

ezetop

Led ezetop to be the largest international mobile top-up wholesaler in the world. As the ezetop General Manager for the Americas, my responsibilities include:

  • Managing all aspects of retail & wholesale distribution in the territory 
  • Managing Business Development, Marketing, & Account Management teams
  • Day-to-day operations of the company's regional headquarters in Miami, Florida
  • Regional P&L and the development and implementation of regional strategic direction
  • Develop and grow relationships with key distribution and carrier partners
Jun 2009Oct 2011

Director, US Sales & Marketing

ezetop

  • Responsible for the development and management of US wholesale distribution and marketing of all ezetop products in the United States.
  • In little more than 2 years, grew sales by nearly 800% and established a national footprint of direct distribution partners coast to coast.
  • Hired, trained and managed all Marketing and Account Management staff.
Jan 2006Jun 2009

Business Development & Accounts Director

Hispanic Consulting Group
  • Specialize in Marketing & Communications strategy for companies wishing to expand their sales demographics.
  • Develop and implement marketing, promotional, Online, and advertising plans for clients in various industries including:- Telecommunications products & services- Health Insurance & Medical programs- International Real Estate Development - Industrial Equipment Sales & Export- Financial Services
Apr 2004Dec 2005

Director of Long Distance

  • Responsible for the Marketing and Product Development of all International Long Distance (ILD) services for the largest prepaid mobile phone provider in the country (over 10 million customers currently)
  • Proposed, developed and launched an entirely new ILD division with new providers, which I procured, and new services for our customers.
  • Today, the ILD services I developed and launched generate Tracfone Wireless well over $150,000 in weekly revenues.
Apr 1997Apr 2004

National Sales & Distribution Manager

  • In the 7 years I spent with Americatel Corporation, we grew the company from a small, business-services provider billing $12 million per year to a multinational telecommunications success story with over $340 million in annual sales.
  • During that time, I held 5 different marketing positions in the company, being ascended steadily for my performance and contributions both in the U.S. and in Latin America.
  • My last title in Americatel was National Sales & Distribution Manager, a position in which I was responsable for all retail distribution contract negotiations, logistics, management & reporting; a post I held for the last two years I was there.
  • Other positions and accomplishments in the company included:

- Internet Marketing Manager: Launched and managed pan-regional Internet portals in the U.S. and Latin America,

- Marketing Manager, Central America: Rebranded & launched newly purchased regional affiliate,

- Regional Brand Coordinator, Central United States: Responsible for mass-media and grass-roots efforts from the U.S./Mexico Border to the Great Lakes.

- Marketing Research Analyst

References

Ken Ramirez

“Enrique provides my company a very unique and much needed service, in that he provides his clients what he does best, with his awesome marketing flair, and then let's us do what we do best, which is to provide his clients with the website development and hosting that they need. Enrique is very easy to work with. He has a wonderful way of making you feel comfortable to the point that a project always feels natural and the pieces fall together without any problems. And when something does come up, he always has the answers or at least the contacts to resolve the issue. Enrique has already helped my company with several projects that have turned out beautifully for all parties involved. I certainly look forward to working with Enrique for many years to come and will go above and beyond to help him wherever I can.”

Ricardo Ariza

“In the time we worked together, Enrique showed a constant dedication to the overall objectives and the ability to work with different managers from different departments within the company. He is very clever and highly focused when creating marketing campaigns and overall, in resolving issues in the shortest time possible. Enrique is a very professional individual with excellent PR qualities.”

Roy Gillingham

"Enrique is the consummate professional with vast experience in the Prepaid Industry. He is smart, has a very cool head and good judgement. It has been my pleasure to manage Enrique for the past 18 months and I have learnt as much from him as he has from me."

Adriana Boveda-Lambie

“Enrique is bright and hard working. While at Americatel, I had the opportunity to work with him on various projects ranging from Marketing Campaigns to Internet advertising. Enrique is passionate about his undertakings, has great business savvy and pays attention to detail. On the personal level, Enrique is a great team member that gets along with colleagues.”

Raymundo Varela

"Enrique launched our first International Long Distance Services. He demonstrated leadership and excellent team work skills; he is also a result oriented person."

Media & PR

Education

Sep 1992Dec 1996

Bachelor or Arts

  • In addition to my degree in International Relations, I also earned a Post Graduate Certificate in International Business and Latin American and Caribbean studies from FIU’s Latin American and Caribbean Center (LACC)
  • Multiple letters of recognition for academic excellence
  • INTERNSHIP. American Electronics Association, International Trade (Summer 1996), Washington, D.C.

Skills

Biligual (English/Spanish)
Excellent bilingual oral and written communication skills
Public Speaking
Branding & Strategic Marketing Planning
Market Research
Media Negotiations
New Product & Service launch coordination
Strategic Alliance Negotiations
People Management