Area Sales Manager-Cultured Stone
World’s leading producer of manufactured stone veneer (MSV).
Drove sales and growth of manufactured stone product line through network of distributors, and installers.Secured specification of Cultured Stone ® in both commercial and residential construction working with architects and builders.In 2007, territory generated $16 million in sales revenue, a 10% growth over 2006 in a down housing market.
·Customer Conversions:Aggressive customer focused efforts with the worlds leading brick manufacturing and distribution company increased customer share from 20% to over 80% within one year.Sales grew 150% within same time period.Resulting actions have enabled Cultured Stone much greater access to both residential and commercial builders; expanding our national market share for this product category.
·Account Cultivation:Financially struggling customer had been averaging 90 days past due. Consultative root cause analysis and employment of company resources resulted in cash payment of $114k, reduced average days outstanding to pay by 50%, and increased gross margin dollars by $8k per month.Customer improved cash flow by $36k per month and had increased their purchases of Cultured Stone® by 19% within six months.
·Recognized expert for proper planning, execution and installation of MSV and sought by NC/SC chapters of the American Society of Home Inspectors (ASHI), and Masonry Contractors Association for expertise and to speak on this subject.
·Awarded the Sales Excellence (FKA Sales Builder) and Pinnacle award for 2007 sales results.