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Integrated Marketing and media professional with experience in strategic TV, film and digital media marketing with a keen interest in social media and producing content. Successful history of managing multiple projects, skilled problem solver with a high level of professionalism and creativity. Ready to utilize my Masters in Media Management and diverse project management skills to provide creative solutions.

Work experience

Aug 2014Nov 2014

Brand Solutions Coordinator (Digital Sales)

BET Networks

 Digital Brand Solutions Coordinator Composed PowerPoint presentations to implement ideation strategy, development and execution for BET Networks digital properties and linear network. Worked with digital sales & media planning team in cultivating and pitching media plans to increase revenue. Oversaw and managed responses to RFP's for BET' s Brand Solutions department. Ensured that proposals were developed based on specific client objectives and that execution on closed projects were handled efficiently and effectively. 

Jan 2014May 2014

Programming & Acquisitions Intern

Viacom Media Networks/TV LAND

 Media Planning, Programming & Acquisitions Intern, Strategically scheduled acquired shows together with TV Land originals to ensure ratings goals are achieved. Generated programming ideas for social media and linear television. Used the PTS system to plan and schedule logs, graphics and promotions; Compiled competitive research analysis to forecast trends.

Associate Producer/unit Producer

Brett and the City Web Series

 Associate Producer/Unit Producer, Generated social media marketing ideas and coordinated Indiegogo campaign strategies raising over $10,000. Conceptualized story concepts with producers and director to ensure quality content. Coordinate budgets and show logistics. Creatively Speaking Film Series, New York, NY

Jun 2012May 2014

Programming Coordinator

Creatively Speaking Film Series
  • Marketing/ Programming Coordinator, Brand Management: Strategically selected films for monthly programs. Redesigned website, logo, company mission statement and marketing initiatives. Nurtured relationships with filmmakers and industry collaborators. Gathered materials to review for new programs(themes, filmmakers, etc.), tracked data on related institutions, etc.
  • Program Development: Produced innovative program centered on Web Series and new media attracting over 500 attendees. Developed and designed unique programming strategies for monthly curated independent film series Proven track record of pitching, negotiating & executing ideas from concept to completion. Set up systems to evaluate performances.
  • Audience Outreach: Designed specific trend analysis formats to forecast programming opportunities, film trends and competitive analysis which increased visibility by 50%. Solidified partnership with media sponsor Shadow & Act. Garnered sponsorship and relationships with targeted communities including ethnic, artistic, educational, and professional groups.
  • Marketing Strategy: Directly responsible for roll-out marketing strategies for independent/international Latino and African American films increasing revenue by 20%. Implemented strategic social media strategies to increase visibility, wrote copy for film descriptions, marketing collateral, press release and other materials.
May 2012Jan 2013

Outreach Coordinator

The Turner Group
New York, NY Outreach Coordinator for Media Marketing, Distribution & Management, Specialized in creating and developing community/educational outreach opportunities and partnerships for the US theatrical release of an international independent film. Produced engaging branded content to drive value of marketing campaigns. Composed social media and integrated media marketing campaign to drive audience to the premier. Succeeded in securing press outlets, garnering social media visibility(national and International) and ticket sales.
Jan 2012Oct 2013

Marketing Coordinator

The New School Office of Recreation & Intramural
Sports, New York, NY Marketing Coordinator, Coordinated all internal marketing efforts including; Established, managed and tracked social media accounts, compose blogs and e-newsletters for online marketing campaign. Planned and executed a social media scavenger hunt for 10, 000+ students.



Brand Management 

Click the link below for Empress Varnado's Digital Portfolio & Network


Empress Varnado Digital Media Portfolio .