Summa Cum Laude
Direct data driven market studies to enable marketing strategy formulation. Lead Balanced Score Card project. Facilitate change management during transition of company from standalone unit to subsidiary of $13B corporate holding group and implement new communication standards from parent company. Establish key relationships with corporate headquarters, media, government, and other internal and external stakeholders. Recruit and manage marketing team. Launch advertising campaigns including budgeting for, creating and publishing ads in magazines with international readership. Write all Press Releases, press conferences, media announcements and newsletters as well as internal communications announcements. Develop templates and other documentation with quality department for ISO certification efforts. Volunteer and serve as Internal Quality Auditor.
Examined current marketing strategies and worked closely with Vice President of Sales for implementation. Researched new product / customized product offerings in conjunction with Vice President of Product Development. Generated and introduced internal marketing tools such as company newsletter; resolved customer complaints and issues. Produced Catalogue, Full Line, and Line Specific brochures.
Evaluated marketing strategies, offering recommendations and solutions as appropriate Initiated, maintained, and nurtured business relationships with new clients and existing customers. Organized trade show activities; coordinated advertising in magazines and other media. Managed marketing support employee; created marketing pieces; oversaw direct-mail efforts.
Administered resident complaints, filed and answered phone; supervised maintenance of residential facilities; published monthly newsletter; oversaw 8 rooms/18 student residents, including providing activities, security, maintenance, and handling legal issues.
Summer Internship within the Customer Support and Repair division.
Strategic Market Planning • Marketing & Communications Management • Cross Functional Team Leadership Marketing Metric Tools Creation • Effective Public Relations • Brand Management
Process Improvement • Major Event Planning & Coordination • Corporate & Foreign Relations
Graphic Design • Market Research • Advertising Planning
Results driven marketing manager, with viral energy and drive. Experienced working with tight budgets and deadlines. Accomplished leader and team player, prolific in cross-functional environments. Big picture thinker strengthened by a highly creative mind and corporate outlook with demonstrated success at building relationships. Proven market and customer orientation through effective marketing campaigns and segment capture. Quick learner and competent time manager having completed a challenging graduate degree program while being employed full time.