Product Name: Yak6 Clothing line
Product Type/Category: Clothing, belts, shoes, watches/ FASHION BRAND.
Brand Competitors: Current band competitors in the market are mainly high range fashion labels such as Louis Vuitton, Gucci, Burberry, Ralph Lauren.
Target Market: Our target market are the middle class and upper class Americans between the ages of 18 to 45.
Customers: My customers are the middle class and upper class Americans between the ages of 18 to 45. I chose this demographic because my fashion and clothing design will best suit them and they have the resources to afford our premium clothing line which delivers only the best clothing designs with specially crafted fabric.
Market Trends: The fashion industry follows a seasonal approach. I.e, peoples tastes and clothing wants and choices vary from season to season. For example, in the summer season, there is more demand for items like shorts, loafer shoes, light fabric button up shirts and sunglasses on both sexes. In the winter or colder periods, there is a higher demand for heavier or thicker clothing such as woolen jackets, leather jackets, scarves, gloves and boots.
Future Opportunities: We hope to start up our own line of perfumes and make up kits in the nearest future.
Competitive Strategies: Our main competitive strategy is to deliver world class product into the hands of those who truly deserve it. Our accessories and clothes are made from the best fabric in the world from places like Indonesia, France, Taiwan etc. and our accessories and shoes are hand made with more detail and care. Hence, we give customers a chance to customize whatever they want from our brand. We believe this is our ultimate advantage on other brand competitors.