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Skills

LexisNexis, Factiva, Meltwater, Radian6, Sysomos
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+
Microsoft Office, Word, Excel, PowerPoint

Work experience

Oct 2010Present

Account Executive

Access Communications

Account Executive                                                                                                                                                 October 2012 - current

Assistant Account Executive                                                                                                                 September 2011 - October 2012

Account Coordinator                                                                                                                             October 2010 - September 2011

  • Develop multi-platform communication strategies, programs, and events with long-term goals and PR action plans in support of client objectives. Clients include: Intuit, Cool Planet Energy Systems and Silver Oak/Twomey Cellars
  • Brainstorm and execute savvy marketing and PR campaigns to bring brand awareness and exposure at national and regional events including SXSW, CES and TED
  • Author media alerts, press releases, fact sheets, blog posts, messages, briefing documents, thought leadership bylines and press kits; organize editorial calendars, media lists, and drive proactive and reactive media opportunities
  • Develop creative product and content promotions to pitch; coverage secured in top tier media outlets including The Wall Street Journal, TechCrunch, Forbes, InStyle, and The NewYork Times
  • Identify, initiate and facilitate ongoing relationships with key local and national media contacts
  • Key role in planning and executing Intuit’s highly-integrated launch of GoPayment Point of Sale
  • Responsible for development of press materials and logistics of product launch; coordinatedeight media pre-briefings and demos; secured 16 day-of launch stories, resulting in more than 75million impressions
  • Manage Intuit PR measurement team; produce monthly report dashboards to identify coverage drivers, tone, impressions and other data to highlight key success metrics of the month or of a launch
  • Promote client products, services and events as manager of social channels
  • Doubled Cool Planet’s Twitter following in two months and increased Facebook likes by 60%
Aug 2009Oct 2010

Associate

The Webster Group

  • Managed and provided marketing and logistical support for conferences, galas, meetings and events ranging in size from 10- 5,000 people for a wide scope of corporate, non-profit and governmental clients, including the American Bar Association, Department of Transportation, American Red Cross, and the Global Business Coalition
  • Marketing responsibilities included fundraising and development, managing guest lists and seating arrangements, creating sponsorship benefits and packages, and handling event media relations
  • Production responsibilities included budgeting, adhering to project timeline, gathering and evaluating vendor RFP’s, reviewing contracts, creating detailed schedules, handling of speakers and entertainment, managing on-site logistics, and serving as main point of contact
  • Administrative duties included coordination and management of account team, arranging senior staff schedules and travel needs, and handling all TWG social media on various outlets 
May 2009Aug 2009

Meeting and Events Intern

Americans for the Arts

  • Assisted in the planning of Annual Convention, Sundance Arts Roundtable, and National Arts Marketing Conference
  • Responsibilities included working with Seattle Tourism to plan on-site activities, coordinating with vendors, donors and AFTA members, and creating all signage for Convention
  • Handled administrative tasks, including filing, telephone reception, data entry, scheduling and budgeting

Education

Sep 2005May 2009

Bachelors of Science

Boston University