Download PDF

Emma Clifton

Business Development Manager & Yoga Teacher


Over nine years experience in sales and marketing across many different industries with some stand out achievements. I am a very passionate individual that is always looking to evolve and make positive change in the workplace and the world. 

Work History

Business Development Manager

Loving Earth 
DEC 2015AUG 2016
  • Develop and execute promotional strategy's for individual health food stores and larger groups, MSO's and Independent Supermarkets 
  • Develop the sales function into an effective sales team
  • Managing two casual tasting staff members, including booking tastings that will deliver ROI in the way of sales or brand exposure, rostering staff, following up of feedback and sales
  • Identify and develop new sales opportunities in existing and new markets & channels
  • Develop strong relationships and drive more sales through existing customers
  • Create and execute sales and distribution strategy
  • Coordinate sales initiatives, involved in trade shows and export
  • Sales analysis to maximise opportunities for new business, and achieve extended ranging across the LE SKU's
  • Negotiating floor space and in store presence for relevant stores to maximise promotional success and brand exposure
  • In store merchandising, which including building ends for promotions, restocking and facing where required, making sure price points are visible and the LE brand is well represented to match the company values
  • Organising trade shows, which included coordinating staff rosters, show logistics, collaborating with marketing for the design of the stand and working with the dispatch for stock required

Business Development Executive Licensed Division 

Coca cola amatil
Oct 2012DEC 2015
  • Deliver business growth opportunities for our customers which directly impact on profitable sales growth for CCA
  • Selling, negotiating, influencing and delivering exceptional customer experiences everyday
  • Selling across an incredibly diverse portfolio which covers nearly every beverage category including soft drink, coffee/tea, water, health and sports drinks, flavoured milk, mixers, cordial, bitters, post mix, spirits, RTD's, beer and cider
  • Working across multiple channels over the years, going between off-premise, integrated, on-premise and cafe's/restaurants
  • Responsible for working with over 200 business owners and key decision makers to get the best beverage solution for their needs and making the most profitable decisions for CCA
  • Creating contracts for high volume post mix customers and selling across the entire portfolio to get the best return on investment for the customer and CCA
  • Representing CCA at large scale events like AFL, State of Origin, Australian Open, Music Festivals etc
  • Presenting at monthly meetings on my territory, sales MTD, new business and monthly wins
  • Representing the company values and visions on a daily basis
  • Working closely with team members to ensure that we are "One CCA" 
  • Building and executing displays of all sizes in store, and utilising POS and price points to maximise sales


Number one BDE nationally for sales and targets on beer and cider during the launch in 2013

Number one BDE for Victoria for sales and targets in Craft beer when we launched our Yenda range in Feb 2015

Business Development Manager

Vok beverages
Aug 2010Nov 2012
  • Profitable utilisation of available discounts to negotiate incremental sales volume and in-venue sales drivers 
  • Manage all on-premise business including events, festivals and trade shows in Victoria and Tasmania
  • Building relationships with wholesalers to ensure the VOK brand is top of mind for them when out in the field
  • Training bar staff on all spirits, wine and RTD's in the VOK portfolio, including cocktail making and cocktail/wine of the month programs
  • Effective use of display material and POS for promotions, and price points to maximise sales and brand exposure
  • Responsible for the effective management and development of the business unit to maximise profit
  • Taking all sponsorship proposals for events and working with marketing to ensure the company is gaining the return on investment for each event
  • Attending promotional activations with brand ambassadors to ensure we obtain maximum brand recognition 
  • Meeting weekly, monthly and yearly targets and ensuring budgets are in line

Achievements - 

Increasing sales through the biggest two wholesales by over 800 cases versus last financial year

Business Development Manager

Spirit of tasMania 
Feb 2007Feb 2010
  • Maximise revenue opportunities of assigned travel agencies and RACV/RAA retail outlets no call centres
  • Actively promote product to travel agencies, tour operators, wholesalers, groups and consumers by visiting, delivering presentations, and attendance at trade/consumer shows
  • Set in place joint marketing promotions with select travel agencies and organise promotional and educational events to support specific sales tasks 
  • Organise and conduct ship inspections and famil programs
  • Monitor and report on the sales performance of designated accounts and implement strategies to maintain and build volume
  • Provide training seminars for travel consultants daily during sales calls and monthly at Flight Centre "Buzz Nights" and Jetset training college
  • Organising all road shows with other Tasmanian operators to promote Tasmania and Spirit of Tasmania
  • Weekly KPI's - reporting on regions visited, number of agency's visited, client/customer feedback, advertising proposals, window display requests, FOC/family requests and group travel leads. 
  • Ensuring travel agents had sufficient stock of brochures and sale flyers
  • Organise annual awards for top performing travel agents, and travel agents who were part of our incentive program

Achievments - 

Implementing a members special for RACV which resulted in a 60% growth in sales for Spring 2007

Acheived a growth of  50% in South Australia by end of financial year 2008

Achieved a growth of 40% in Victoria by the end of financial year 2008

Brand Manager 

Scs Industries 
Jan 2006Feb 2007
  • Managing accounts for over 300 spa dealers worldwide
  • Maintaining all orders that come through the system, until the final product is dispatched
  • Putting together proposals for new business and presenting
  • Planning dealer sales - from marketing collateral to representing my brand on the day
  • Relationship building with current dealers and providing product and technical training to new sales consultants working at the outlets
  • Presenting at weekly and monthly meetings to the Sales and Marketing team
  • Weekly KPI's, including follow ups on spa orders and their progress on the factory, outstanding invoices, potential dealer phone conferences, number of weekly orders received and updating database

Achievements - 

Being promoted to Brand Manager after 2 months of working in Reception/Administration for SCS Industries.


Yoga Teacher Training 200hr

BlissOlogy yoga - Eoin finn 

200HR intensive Yoga Teacher Training over one month

Presentation skills 


Monthly training course on presenting 

Secondary College

Karingal park secondary college

Successfully completed year 11