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Proven abilities in new businesses development in virgin areas (including establish own company in Russia, year 1995), defining proper, reliable candidates for acquisitions, merges for multinational companies, exploring successful direct sales and distribution channels on Former Soviet Unions,Balkan States and Turkeyin varioussectors; telecommunication, Smart Card -EMV business, RFID labeling solutions, textile-apparel markets, white household appliances, consumer goods.

Analytic negotiating skill, result inspired, objective, entrepreneur attitudes.

Advance russian, english, native turkish language speaker

Long years management experience at multinational(FORTUNE 500) companies, cultural andbusiness dynamics understanding of the relevant areas.



`Sipahi Ocagi`Horseback Riding Club

Community Volunteers Foundation (Toplum Gonulluleri Vakfi) - founding member (Mr. Ibrahim Betil is the president)


Horseback riding, skiing, windsurfing,

photography, travelling, playing basketball.

Work experience

Jul 2005Nov 2008

Eastern Europe Business Development Manager

AVERY DENNISON (former PAXAR Company )

(US owned Apparel and Supply Chain Labeling Solutions Company FORTUNE500-including printers and RFID labels )

Reported to EMEA - Eastern Europe Regional Directors, Stewart Fergus then Thomas Blick

Among the main territories covered;Russia, Ukraine and Central Asian Republics – CIS countires, former Yugoslavia

Accomplished below activities in area of responsibilities;

-Business development management, define proper, reliable candidates for acquisitions, merges for strategic partnerships with local companies on each country

-Market Research & Analysis

oIntensive visits to the area`s apparel brand manufacturers & label producers, potential distributors/agents

-Create demand for whole product range

-Manage and delegate potential business to the most appropriate EMEA units for customer services process & sales support

-Analyze finalized sales data back from relevant EMEA Units

-Analyze Market and AD Presence on each market

-Develop long-term Expansion Strategy, tailored for each market

oAcquisition and/or green field entry


oDirect sales (with or w/o own rep.)

Nov 2003Jul 2005

Entreprenuer Partner

ESE Textile Ltd.

Mother of beautiful baby girl! 

Family Comp. with my husband; import (Brasil, Pakistan, Dubai) & export (Ukraine-Serbia, etc.) and sales to TR local market, sports wear garment inc. Denim, cordroy

·Supported relations with factories at home office base.

Mar 2001Nov 2003

Business Development Manager

AustriaCard Smart Card Solutions Comp.

(owned by Austria Card GesmbH.Wien- a sister company of Austrian Central Bank)

Reported to Global Sales DirectorFriedrich Ramberger

(Focused on Eastern Europe and CIS Countries)

Accomplished below activities in area of responsibilities;

-Market Development, Project Management

-Research & Analysis for strategic partnerships with local companies on area

-Explored potential projects for credit card market

-Intensive visits to the areas potential Banking & Telecommunication sectoral companies

Nov 1998Feb 2001

International Business Development Specialist

Reported to International Business Development Director, Koray Ozturkler

(Focused on Eastern Europe and CISCountries)

-Supervised and led the International Market Research & Analysis Department(w/2 assistants)

-Conducted worldwide GSM sector research, benchmarked by countries and by operators

-After intensivevisitsto the area did SWOT analysis on regional and country baseby sociocultural, economical, political, sectoral segmentations, evaluate them by potentials and risks and advised the top management prioritized countries for strategic expansion plan of Turkcell International GSM Operation

-Visited and Analyzed telecommunication market, competition status (penetration, product, tariffs, rollout plans, value added services, marketing strategies, distribution channels..) of prioritizedcountries for int. expansion plan and advised proper entrance strategy to the countries like Moldova,Ukraine, Belarus, Bulgaria, Iraq, ..

-Did ten years penetration, airtime forecasts for new coming operations` as a base of Business Plans

-Managed Qualitative & Quantitative Market Research Surveys on potential and existing subscribers as a prelaunch activity on international projects

-Suggested competable tariffing plan of new coming operations

Oct 1997Nov 1998

Sales &Marketing Manager Central Asia

Reported to Bsh TR CEO, Nesim Levi 

(covered Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan, Armenia, Georgia , Kyrgyzstan)

-Established strategic distribution channels for each brand

ofound out local companies as a main distributor proper to protect brand image and powerful to distribute country wide

-Determined the proper product range and strategic price policy for BOSCH and SIEMENS branded white householdappliances to give an active start on region.

-Conducted market research, analyzed competition status on the region

-Managed marketing and aftersales service team rethe area of responsibility (w/2 personnel)

Oct 1994Sep 1997


Sevinch Foreign Trade

Established my own company,

oImporting and marketing home textile products which were being produced in Bursa at my parent`s factory.

oGivingconsultancy servicesfor TR companies who are planning to invest and/or establish business in Russia

oAlso did spot sales for goods like leather wear, plastic houseware, etc.



Moscow State University



Cambridge University Language Course

Cambridge University Language schools