Emily Rein

Emily Rein


  • Well-rounded and team-oriented marketing professional with more than five years of combined agency and non-profit experience
  • Skilled writer, editor and project manager
  • Proven success developing innovative marketing strategies and executing campaigns using multiple channels to achieve organizational goals

Work History

Work History
2009 - 2011

Senior Marketing Associate

The Heritage Foundation
  • Formulated marketing strategies, wrote marketing plans, and shaped the development of cutting-edge products and campaigns to promote the organization’s policy issues and ideas
  • Served as marketing project manager for print collateral, websites, products, videos, books and more
  • Worked with in-house and external graphic designers, videographers, printers and web developers to oversee product design and execution and ensure all products met objectives and branding standards
  • Handled paid media campaigns for radio, online and print audiences
  • Collaborated with operations directors to prioritize projects and allocate budget resources
  • Established comprehensive metrics dashboards to ensure products and campaigns achieved goals
  • Organized booth presence and other promotional opportunities at trade shows and conferences
  • Supervised production of daily 60-second radio short feature airing on more than 300 stations
  • Managed development and marketing of a DVD and study guide highlighting innovative solutions to poverty in America, and oversaw the e-commerce plan resulting in sales of more than 10,000 units
  • Conceived new interactive features for a prominent Heritage microsite highlighting economic freedom around the world which contributed to an increase in traffic of more than 125%
  • Overhauled email newsletter on social policy issues, increasing subscribers by over 140%
  • Promoted from original position of Marketing Associate
2007 - 2009

Senior Associate

Qorvis Communications
  • Led tactical execution of public affairs, media relations, marketing, social media and crisis communications strategies for clients in a variety of industries for one of the nation’s largest independent communications agencies
  • Earned positive media coverage for clients in local, national and trade publications
  • Primary editor for the firm's internal editing team, which involved editing a variety of communications—such as press releases, new business proposals and op-eds—according to AP Style
  • Earned “Employee of the Quarter” award for outstanding work and commitment to client service
  • Promoted from original position of Associate
2005 - 2007

Deputy Press Secretary

U.S. Senator Jeff Sessions
  • Advised U.S. Senator on media strategy to successfully communicate policy messages and objectives
  • Wrote news releases, media advisories, talking points and website content
  • Secured interviews and fielded calls from state and national broadcast, print and online media
  • Coordinated news coverage for major issue campaigns that resulted in increased visibility for the Senator and contributed to significant, favorable policy changes
  • Produced monthly television program which reached over 800,000 cable subscribers in Alabama
  • Promoted from original position of Press Assistant


2001 - 2005


Birmingham-Southern College
  • Cumulative GPA 3.77
  • Graduated magna cum laude
  • Mortar Board Honor Society