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Professional Experience

Aug 2015Nov 2015

Business Development

ADVANCED RETAIL CONSULTING, Atlanta, GA
  • Identified market trends and assessed competitors, reported to owner for pricing strategies
  • Created new program development on existing seminars to increase consulting packages to present to new clients
  • Extensively investigated and reported on courses; HootSuite Podium Classes, Google Analytic Academy, MailChimp Tutorial, and several Project Management applications – Trello, Flow, Asana – all programs were outlined for owner
  • Oversaw creation of new logo, developed new mission statement, tag line, branding solutions, and outlined strategies for growth
Jan 2013Jun 2015

Sales Manager, Rug Division

Planned Furniture Promotions and IRG, LLC - multiple East Coast locations
  • Accountable for all managerial duties of rug department transactions and sales during the time period of a promotional liquidation sale – 3 to 5 months per sale – Trunk show sales (2-4 weeks) reporting progress to relevant stakeholders and regional managers 
  • Personally responsible for approximately 1.6 million in rug sales in a 12 month period - (3 separate promo sales) Achieved top sale in the country – November 2014 – April 2015
  • In control of merchandising showrooms and influencing selection of product based on demographics to achieve increased sales
  • Accountable for selling product while maximizing cost recovery and achieving margin goals with minimal supervision
  • Work closely with partnering manager and sales team to create a positive culture through training to capitalize on selling opportunities with respective customers 
  • Accountable for incoming, outgoing inventory, and end of sale inventory continually reporting progress to senior management 
  • Responsible for hiring, training, and managing staff for multiple showrooms building an impactful team to increase sales
  • Created marketing material to develop sale specials and promotions in a timely manner to achieve maximum impact
Jan 2010Jan 2013

Director of Communications and Business Operations

Visiting Angels, Owner, Pittsburgh, PA
  • Performed continual analysis of competitive research, current market conditions, and competitor information in healthcare sector
  • Accountable for management of all sales and contracts reporting active progress to stakeholder management
  • Managed strategy and productivity of marketing plans and projects from start to completion clearly conveying impact to management
  • Performed initial consultation, assessments, and close of sale for all potential clients by explaining detailed and persuasive information
  • Developed plans of service for existing clients performing continual follow-up meetings during duration of care
  • Acting liaison for all media and advertising outlets to maximize advertising budget and plan marketing campaigns
  • Created field supervision program, quarterly training, and company benchmark system of all existing staff (80-100 employees) resulting in decreased employee turn-over from 70% to 36% (3 year program)
  • Accredited with 40% growth of revenue through cold calling new accounts and relationship building with existing accounts to arrange meetings with directors of nursing, doctor’s offices, social workers, assisted living facilities, and hospice companies 
  • Developed strategies and programs for increasing opportunities to meet and talk to contacts in the medical and healthcare sector
Aug 2010Jan 2011

Marketing Consultant - Limited Term Position

Pittsburgh Rug Company, Pittsburgh, PA
  • Spearheaded and launched a campaign to maintain a seamless transition and grand opening of a new location  through fostering existing client base and capturing new channels for development
  • Developed, implemented, and monitored advertising and branding for new signage, logo, and marketing materials
  • Developed and executed promotional events for new and existing clients reporting progress to founder 
  • Responsible for client relations and sales to the trade only design community and business owners
Feb 2008Jan 2010

Operations and Marketing Manager

Pittsburgh Design Center, Pittsburgh, PA
  • Provided effective marketing channels through direct mail, product placement, print materials, event planning, and customer building techniques for all stores located in the design center (7 companies)
  • Directed company’s overall marketing and strategic planning working with a team of senior management in individual companies
  • Responsible for direct sales in B-2-B environment to interior designers, architects, and other trade-only professionals
  • Promoted client development through seminars, events and client service programs
  • Facilitated tenant relations, organized general maintenance, and developed event scheduling and training seminars
Mar 2007Feb 2008

Manager of Business Development

Pittsburgh Design Center, Pittsburgh, PA
  • Determined unmet needs and market channels and provided written assessments to stakeholders while maintaining positive business relationships with current clients 
  • Represented 7 companies while conducting presentations and proposals to Interior Designers, Architects, and other trade professionals in the Pittsburgh region reporting to all stakeholders to influence initiatives for future development 
  • Demonstrated and produce effective marketing in B-2-B situation with seminars, educational programs, and events 
  • Created and developed referral program through networking with local groups, organizations, and companies to increase sales

Education

May 2006

Master of Science in Business Administration

California University of Pennsylvania
May 1999

Bachelor of Arts

Kent State University

Portfolio

Small sample of grass root campaigns: Marketing materials, event brochure, retail sales promos, business flyer