An accomplished graphic design professional with over 15 years of experience, Emily Desear currently serves as Creative Director of Marketing for InStyle, a fashion magazine published by Time Inc. Emily Desear joined InStyle in February 2010. Her responsibilities include managing three full-time graphic designers and freelance copy writers while developing ambitious branding platforms for the magazine, ranging from print ads and custom video to sales materials. She directly contributed to the creation of The InStyle Boutique, a digital pop-up store that coincides with the year’s major issues. Actively contributing to numerous marketing projects, Emily Desear often works alongside the team that manages the marketing and promotions of InStyle.com. In that capacity, she has helped to establish custom digital ad creative and online promotions for the magazine's digital advertisers . Prior to joining InStyle magazine, Emily Desear held the position of Design Director for Gourmet magazine. Her responsibilities included managing a team of two copywriters and four full-time graphic designers. Each year, Emily Desear oversaw the creation of more than 165 pages of custom advertising for the magazine. Recognized for her valuable contributions to the success of the magazine, she earned the Gourmet Magazine Marketer of the Year award in both 2006 and 2008. Emily Desear attended the Rhode Island School of Design and holds a Bachelor of Fine Arts in Graphic Design from the School of Visual Arts in New York City. At the outset of her career, she served as a Designer for the Condé Nast Media Group. Emily Desear subsequently gained diverse experience through such positions as Freelance Designer for TheKnot.com, Art Director for Maru León Design, and Promotional Art Director for GQ magazine. She currently lives in Hoboken, New Jersey.
Feb 2010 - Present
Creative Director - Marketing
Time Inc., InStyle Magazine
Manage a creative team including 3 full-time graphic designers. Develop new branding platform for magazine including: custom video, print ads, marketing studies and sales materials. Collaborate with InStyle.com team to develop marketing materials + custom ad units for new digital initiatives including the launch of StyleFind.com and the InStyle Hair App. Create digital pop-up store, The InStyle Boutique, as a platform marketing program to align with the largest issues of the year: September, December and March.
Dec 2005 - Oct 2009
Condé Nast Publications, Gourmet Magazine
Manage a creative team including 4 full-time graphic designers and 2 copywriters. Responsible for creating more than 165 pages of custom advertising each year. Develop one-of-a-kind advertising units (ie: 16-page calendar in December 2008 issue). Collaborate with management, creative services, marketing and events teams to create fully integrated marketing solutions. Leverage Gourmet’s access to talent for use in custom advertising sections and promotional efforts. Create digital properties for publishing side including a brand new social networking website. Gourmet Magazine Marketer of the Year Award: 2006 and 2008
Dec 2002 - Dec 2005
Promotion Art Director
Condé Nast Publications, GQ Magazine
Managed 4 full-time graphic designers. Designed, executed, and brainstormed creative solutions for all advertising, marketing and promotional materials for GQ and its advertising partners. Executed high profile, celebrity driven advertorial campaigns including custom photoshoots. Developed event branding and collateral for all signature events. Created promotional website and digital campaigns for magazine and its partners.
Dec 1999 - Aug 2002
Maru Leon Design
Managed 2 full-time designers and office manager. Developed branding campaigns including logo design, sales materials, packaging and print ads. Managed budgets (including billable hours, printing fees, art costs and all studio mark-ups). Collaborated with owner on new business initiatives.
Jul 1999 - Nov 1999
Jun 1997 - Jun 1999
Condé Nast Publications, Group Sales
Worked with Design Director and Creative Director to create all marketing and promotion materials for Condé Nast’s largest advertising partners.