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Emily Schnur

Marketing Strategist & Passionate Music Fan


Digital media marketer and brand strategist, harnessing the power of digital content to propel engagement in innovative ways. Advanced knowledge of Digital and Social Media Marketing, strong interest in experiential campaigns.

Work experience

Sep 2014Oct 2014

Digital Marketing Consultant

Agenda NYC

Client: Guardian Life Insurance

  • Developed engaging use of digital media and interactive storytelling in a data rich context to ensure an integrated approach to Guardian's digital story 
  • Collaborated with the Creative Director to develop a comprehensive brand identity and aided in the production of highly innovative visuals 
  • Created effective messaging using language, graphics and marketing collateral
  • Drafted monthly editorial content calendars, outlined implementation guidelines and a consistent posting framework

Freelance Marketing Strategist

MATTE Projects
  • Provided event marketing strategy, developed the brand partnership outreach for MATTE Project's proprietary event, Full Moon - a fully immersive music experience in NYC
  • Collaborated with the in-house creative team to create high-quality marketing strategy and brand partnership documentation and other promotional materials
  • Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission Coordinator & Brand Strategist
Feb 2013Nov 2013

Brand Strategist / Social Media Coordinator

MAC Presents

Clients: Citi, Samsung, Delta Airlines, Verizon, AT&T, Nokia Music, rag & bone

  • Directly contributed to the development and execution of client programs, strategizing experiential marketing and brand activation plans for the sponsorship programs
  • Spearheaded the creation of comprehensive digital extensions, social media promotions, and on-site event strategies to amplify brand partnerships 
  • Preserved brand integrity by monitoring the consistency and quality of marketing content
  • Participated in RFP responses and new business pitches for Fortune 500
  • Identified value propositions and key messages for all of the company’s marketing campaigns 
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly 
  • Created brand and artist content calendars and guidelines for social media marketing efforts 
  • Monitored social media activity and sentiment for all programs and provide analytic data 
  • Cultivated and managed relationships with key clients, vendors and community partners
  • Traveled nationally to execute clients' campaigns, supervise brand activations onsite, and ensure success of programs


Sep 2007Jun 2011


University of Wisconsin-Madison


Digital & social media marketing
Integrated marketing strategy & campaign development