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Education

Jul 2015Oct 2016

Public Relations Masters of Arts

Full Sail University - Winter Park, FL

Aug 2006Dec 2014

B.A., Mass Communications

Fort Valley State University - Fort Valley, GA

Professional experience

April 2017Present

Coordinator, iHelp Center for Community Service & Volunteerism

Fort Valley State University

Duties include training volunteers on the importance of community engagement and their abilities to make a difference enabling them to begin volunteer roles confidently. Assisting students in identifying public interests and developing time management skills; meeting with community organizations to determine their need for volunteers. I also help students structure student-led community service events offering myself as a liaison between the students and community organization they seek to aid.

Feb 2017April 2017

Volunteer, Marketing and Communications Department

Fort Valley State University

During my time in the Marketing and Communications Department at FVSU, I assisted by drafting a communications strategy for the University that compared our target audience to that of institutions like FVSU and ones we desired to emulate. In doing so, I determined FVSU's ideal audience, researched social media interaction data for several universities, developed possible types of content, and suggested ways for FVSU to increase its target user interaction. I also created the promotional graphic for the 2017 Honors Convocation.

Nov 2016Feb 2017

Volunteer, Social Media Manager

Austin Theater Enrichment Arts Alliance, Inc.

During my times as the social media manager for the Austin Theater Enrichment Arts Alliance, Inc. I assisted in almost doubling the size of their social media audience through new outreach efforts. Strategies used include but were not limited to: the creation of various content (videos, original graphics, articles), interaction audience, real-time photos of and live video streaming of events, and campaigns to highlight the ATEAA's theme for a specific time frame. I successfully promoted the organizations most-attended event, the Winter Wonderland Festival, drawing over one thousand attendees during the day. I also partnered with Fort Valley State University's History & Marketing and Communications Departments (through the ATEAA) to successfully support the Smithsonian Institution Hometown Teams Traveling Exhibit from January - March resulting in over 2000 attendees to the exhibit throughout that time.

Jan 2015April 2016

PR & Promotions Assistant

UniverSoul Circus, National Headquarters - Atlanta, GA

Perform public relations duties for specified markets

  • Construct and Vet media lists using Cision
  • Cold call journalists, producers to pitch the circus
  • Schedule TV, radio, print interviews for USC talent
  • Coordinate with on-site staff and media outlet
  • Draft press releases, media advisories, announcing special events at circus
  • Update market promotional calendar with PR information
  • Monitor online mentions of UniverSoul Circus
  • Develop awareness-based promotional events prior to opening in a market
  • Contact media to request corrections on stories

 Help to create, develop, and execute promotional themes and events for specified markets.

  • Name, structure of event,theme
  • Find community members and sponsors to associate with event/theme
  • Organize promotional write-ups for events,themes
  • Coordinate weekly conference calls and meetings

Examples:

  • BBQ, Blues ‘N’ Soul – Memphis, TN 2015 - 1,318 tickets sold
  • Flip It! – Baltimore, MD 2014, 2015
  • College Night (Raleigh, NC) 2015, 2016
  • Box Office TU Ticket Sale – Norfolk, VA 2015

 Research promotional opportunities in various markets

  • Pre-show performers
  • Volunteer opportunities for USC talent
  • Community initiatives USC can support
  • Community events for cross promotion
  • Businesses – sponsorships, schools, employee discount offers
  • Research potential media partners – TV, Radio rankings, coverage area
  • Help identify, vet social media ambassadors

 Fill out and submit various requests

  • Creative Work Orders (CWOs) – posters, flyers, electronic flyers, newspaper ads, web banners, TV/Radio spots
  • Discount Offers – specialized offers for various groups and nights at the circus
  • Complimentary ticket request – free tickets given to media partners, city leaders, pre-show performers, sponsors, community members, landlords, etc.
  • Media Checklists – documents for the accounts receivable department, necessary to secure payment for media and advertising partners.
  • Travel requests – documents used when promoters are moving between markets
  • Radio copy – type 15, 30, and 60 second liners for various media (radio) partners

 Organize promotional calendars for each market

  • Day to day activities for circus for specified market, uploaded to Basecamp
  • Send weekly reminders of upcoming markets
  • Daily reminders with schedule for the day sent to on-site staff with discount information

Additional Duties:

  • Relieve receptionist
  • Stock break room coffee supplies
Jun 2014Aug 2014

Promotions Assistant, Intern

UniverSoul Circus, National Headquarters - Atlanta, GA
  • Place phone calls to potential community partners to arrange meetings for national promoters
  • Observe meetings with media partners
  • Assist national promoters with clerical duties
  • Assist in developing promotional themes for evening performances

Service on Local Level

Fort Valley, GA

  • Appointed to the Board of the Peach Area Habitat for Humanity where I have contributed to the revitalization of the organization by providing volunteers and fundraising opportunities. I also develop ideas for increasing interaction with existing and potential homeowners such as budgeting workshops. Fall 2017
  • Appointed to the Fort Valley Middle School Local State Governance Team where we address  and provide input on upcoming events in the Peach County School System such as school evaluations, new calendars, and standardized tests. Fall 2017