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Emily  J. Carson

PR & Promotions Assistant


Highly organized Communications Specialist. Areas of expertise include media relations, web and print content development, project management, and special event planning. I have an in-depth understanding of what it takes to run a modern, organized public relations campaign that includes grassroots efforts, smaller promotional events, social media engagement, and press runs in the entertainment industry. Looking to secure a position in the entertainment industry where I can bring immediate and strategic value and develop current skill set further.

Work experience

Jan 2015Present

PR & Promotions Assistant

UniverSoul Circus, National Headquarters - Atlanta, GA

Perform public relations duties for specified markets

  • Construct and Vet media lists using Cision
  • Cold call journalists, producers to pitch the circus
  • Schedule TV, radio, print interviews for USC talent
  • Coordinate with on-site staff and media outlet
  • Draft press releases, media advisories, announcing special events at circus
  • Update market promotional calendar with PR information
  • Monitor online mentions of UniverSoul Circus
  • Develop awareness-based promotional events prior to opening in a market
  • Contact media to request corrections on stories

 Help to create, develop, and execute promotional themes and events for specified markets.

  • Name, structure of event,theme
  • Find community members and sponsors to associate with event/theme
  • Organize promotional write-ups for events,themes
  • Coordinate weekly conference calls and meetings


  • BBQ, Blues ‘N’ Soul – Memphis, TN 2015 - 1,318 tickets sold
  • Flip It! – Baltimore, MD 2014, 2015
  • College Night (Raleigh, NC) 2015, 2016
  • Box Office TU Ticket Sale – Norfolk, VA 2015

 Research promotional opportunities in various markets

  • Pre-show performers
  • Volunteer opportunities for USC talent
  • Community initiatives USC can support
  • Community events for cross promotion
  • Businesses – sponsorships, schools, employee discount offers
  • Research potential media partners – TV, Radio rankings, coverage area
  • Help identify, vet social media ambassadors

 Fill out and submit various requests

  • Creative Work Orders (CWOs) – posters, flyers, electronic flyers, newspaper ads, web banners, TV/Radio spots
  • Discount Offers – specialized offers for various groups and nights at the circus
  • Complimentary ticket request – free tickets given to media partners, city leaders, pre-show performers, sponsors, community members, landlords, etc.
  • Media Checklists – documents for the accounts receivable department, necessary to secure payment for media and advertising partners.
  • Travel requests – documents used when promoters are moving between markets
  • Radio copy – type 15, 30, and 60 second liners for various media (radio) partners

 Organize promotional calendars for each market

  • Day to day activities for circus for specified market, uploaded to Basecamp
  • Send weekly reminders of upcoming markets
  • Daily reminders with schedule for the day sent to on-site staff with discount information

Additional Duties:

  • Relieve receptionist – 1hr daily (2/1/16 – 3/1/16), alternate days (regularly)
  • Stock break room coffee supplies
Jun 2014Aug 2014

Promotions Assistant, Intern

UniverSoul Circus, National Headquarters - Atlanta, GA
  • Place phone calls to potential community partners to arrange meetings for national promoters
  • Observe meetings with media partners
  • Assist national promoters with clerical duties
  • Assist in developing promotional themes for evening performances


Jul 2015Present

Public Relations Masters of Arts

Full Sail University - Winter Park, FL

Thesis Project / Paper: Currently completing thesis project focused on using social media, out-of-home advertising, and engagement-focused events to attract 18 to 28 year old (college aged) adults to live performing arts entertainment venues. Available to view or download here.

Related Coursework: Public Relations in a Digital World, Writing for Interactive Media, Legal Aspects of Media, Innovative PR Tools and Resources, Social Media Metrics and ROI, Market and Consumer Research Analysis, Media Relations

Aug 2006Dec 2014

B.A., Mass Communications

Fort Valley State University - Fort Valley, GA

Public Relations focus
Related Coursework: Writing and Reporting for Media, Public Relations Campaigns, Corporate Communications, Mass Communications Research, Persuasion in the Media Age, Electronic Media, Public Relations Theory and Practice

Publicist, Wildcat Chronicle Newsletter
October 2012
Promoted student newsletter.
Made connections with local community leaders for interview opportunities