Emily Cass

  • Virginia Beach VA

Work History

Work History

Public Relations Consultant

Hampton Roads Naval Museum and Battleship
Worked as public relations consultant for the Museum and Tourism experience includes working as a public relations consultant with the Battleship Wisconsin and Hampton Roads Naval Museum where I effectively managed the marketing and public relations program by managing the development and presentation of comprehensive marketing plans, public relations plans and operating budgets; maintaining effective relationships and communications with staff, City officials, tourism and travel agencies, media and others; actively participates with industry-related organizations whose objectives and programs contribute to overall outcomes for the community; maintain accountability for budget in areas of responsibility; effectively develops and utilizes performance indicators and metrics to adjust strategies, goals, and expected outcomes.

Marketing Communications Technical Writer

Optima Health/Sentara Healthcare
Marketing Communications Technical Writer, Virginia Beach, VA 11/10-01/14 Provides marketing communications for regional health insurance carrier by supporting leadership and sales/marketing initiatives for key product lines by developing communication strategies/plans, newsletter articles, key messages, talking points, and marketing materials. Managed social media activities and pilot programs with crisis communication response as needed. Developed concepts, writes and edits internal/external communication material in a variety of formats, including brochures, web content, fliers, direct mail, newsletters, presentations, blogs, and manuals/reference guides. Implemented marketing communications plans to launch new products and expand territory. Represented the marketing communications team on cross-functional strategy and project groups Standardized process and establish policy and procedures to ensure consistent branding, content, quality and tone all channels, including mail, email, internet, and member relations. Key member in the launch of pilot CRM program for system-wide use that included research, design, implementation and execution of campaigns.

Consultant

Hampton Roads Transit
Public Relations Outreach Consultant, Norfolk, VA 05/14- Serves as an advocate for alternative transportation options by acting as a liaison among a variety of agencies working cooperatively to promote TRAFFIX and alternative commute options. Develops, manages, and educates commuters and employers about various transportation alternatives. Provides direct responsibility to develop strategic marketing and public relations that promote the TRAFFIX program. Act as the communications specialist who works as an intermediary between the public and an organization or business. Effectively disseminates and communicates its mission, policies and goals to the public. Responsible for social media, newsletter, press releases as well as advertising initiatives.
Jan 2000 - Nov 2010

Public Relations Consultant

Architectural Graphics, Inc
Marketing and Public Relations Consultant Virginia Beach, VA Managed a book of business that included local, regional and national clients in the fields of technology, architecture, engineering, entertainment, and insurance. Services. included copywriting and editing, marketing communications, public relations consulting, brand development, graphic design, blogs, and social media strategy. Implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customers. Worked with several start-up companies from logo design to social media campaigns.
Feb 2009 - Aug 2010

Project Manager/branding

Architectural Graphics, Inc Architectural Graphics, Inc
Project Manager/Branding., Virginia Beach, VA Managed branding activities for three national client projects that include design, planning, manufacturing and implementation. Managed contract management with P& L responsibilities for multi-million dollar projects.
Feb 2001 - Jan 2004

Clark Nexsen Architectural Graphics, Inc

Clark Nexsen Architectural Graphics, Inc
Jun 1995 - Jan 2001

TC Consultants, Inc

TC Consultants, Inc

Education

Education

A.Sc

Tidewater Community College

B.Sc

Old Dominion University

M.Sc

Southern New Hampshire University