Highly accomplished, deadline-driven Sales and Operations Management Professional with extensive experience in international and domestic business development, marketing, advertising, sales, multi-channel product distribution, and product development / management. Innate ability to develop short- and long-range strategic and tactical plans for introducing new products to market and managing quality assurance and reputation management initiatives to accelerate business growth. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances. Develop offshore partnerships to drive bottom-line profits. Thrive in dynamically changing environments requiring focused decision making.
Nov 2002 - Present
MACHADO COMEX is a consulting firm offering expertise in the following areas, Product Development, Distribution and Customer Services for the Latin America markets. The company has the same range of resources as a worldwide consulting organization while maintaining full staff attention on each individual client. Our principals have all completed numerous client engagements, including assignments for some of the largest and best-known corporations in Brazil and the rest of Latin America. We are guided by our basic core values: integrity and professionalism, passion for work, and an essential modesty. We have the competence and determination to lead and steer projects, but we never underestimate the importance of listening to our clients and making sure we are working towards their best interests.
Sep 2006 - Present
emmi helps many different size organizations on their international and local business strategy. We partner with clients in all sectors in the Americas to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
emmi helps organizations achieve business breakthroughs that help the bottom line - through opportunity identification, new business creation, strategy development and new product, service and category innovation. We help our clients build sustainable innovation capability by addressing strategic, organizational and cultural challenges.
Mar 2011 - Present
Latin America Business Development Manager
As the Latin America Business Development Manager, it is my primary responsibility to grow revenue in the Region. This concerns all the activities involved in realizing new business opportunities, including identifying new product opportunities or service design, business model design, sales management, and media management. Business development duties include identifying, qualifying and negotiating with Corporate accounts and Distributors in order to meet strategic and financial objectives.
As Latin America Business Development Manager we also focus on increasing brand awareness, bringing in new customers, and coordinating public relations efforts, working towards leading the company toward achieving financial and growth goals.
Nov 2008 - Jan 2010
International OEM Sales Manager
Designer and developer of touch screens; products include anti-glare and anti-reflective coatings, multiple substrate offerings, conductive thin film coatings, thin film deletion, thick film conductors, spherical and cylindrical bending, anti-Newton ring glass, and chemically strengthened glass for display applications.
Recruited to identify and open international markets for this $50M touch screen manufacturing firm.
Key Contributions:• Open new POS manufacturers in US, Europe and developed partnership with Asian companies
Jun 2004 - Oct 2008
International OEM Sales Manager
Infinite Peripherals, Inc.
Drive international business development, sales, and distribution efforts for OEM products; pilot R&D initiatives for product development/customization across Latin America, Europe, Asia, and Eastern US. Assume divisional P&L accountability; supervise and mentor Engineering and Sales. Liaise with R&D engineers, marketing teams, and customers to communicate requirements. Provide project estimates, and play integral role in customized product design. Negotiate with vendors to minimize component expenses. Hold full P&L accountability for the division.
Key Achievements:• Eliminated losses due to poor quality by establishing production, quality control, testing, inspection, and packaging procedures for 3rd-party manufacturers based on ISO 9000 methodologies.• Pioneered establishment of international sales and distribution across Latin America, Europe, Asia, and US. • Generated 10-fold increase in sales, and boosted customer base. • Planned and established product customization division, which produced 51% of overall sales. • Partnered with vendors to develop and execute marketing strategies for US and Latin American markets.
Apr 2000 - Nov 2002
International Sales Manager
Selected to initiate international operations in US and Europe, which included cultivating business opportunities with distributors, and training personnel in globalization concepts for the newly created division. Created and incorporated sales techniques, marketing and advertising campaigns, and reputation management concepts for direct impact on local and regional target markets. Initiated, implemented, and trained staff in product management, packaging, documentation, quality assurance, logistics, export regulations, distribution, manual translation, and customer support procedures. Attended international trade shows to enhance company visibility.
Key Achievements: > Served as the USA and EC Executive Vice President, charged with oversight of international subsidiaries and the manufacturing facilities project in Asia. > Instituted ISO 9000 procedures to ensure standardization for producing, packaging, exporting and delivering products.
Apr 1997 - Mar 2000
Latin America Regional Manager
Developed, directed, and executed the regional marketing campaigns, sales strategies, and distributor development initiatives to enhance business development opportunities for after-market products in the Latin America and Caribbean regions. Held full PL accountability, administered a $500,000 budget, and supervised a staff of five employees.
Key Achievements: > Catapulted sales from $7 million to $15 million through development and adaptation of regional marketing strategies and campaigns targeted to each separate country and cultural differences. > Introduced a new company to the market focused on after-market products for the forest industry, which resulted in revenue growth from zero to $1 million in an 18-month timeframe. > Created and implemented export procedures to increase market reach.
Sep 1995 - Apr 1997
Latin America Manager - Parts
Recruited to establish operations and develop existent and new distributors for the company in Latin America, facilitated the administrative, commercial, and financial accountability functions, in addition to recruited, coached, and developed new sales representatives. Conducted competitive analysis, identified, provided training in equipment utilization to dealers, and assisted with the installation manual design. Key Achievements: - Created and implemented marketing and sales strategies to cover the entire region.
Aug 1994 - Sep 1995
Conducted competitive analysis, identified and signed new distributors, provided training in equipment utilization to dealers, and assisted with the installation of contrast injection pump machines in hospitals and clinics throughout Latin America and the Caribbean. Negotiated with numerous OEMs, including GE, Toshiba, and Phillips. Hired, coached, and developed new sales representatives.
Key Achievements: - Secured 11 new distributors in a six-month timeframe by developing customized medical equipment packages and negotiating special OEM pricing for hospitals and clinics. - Created and implemented marketing and sales strategies to cover the entire region.
Apr 1992 - Aug 1994
Regional Sales Manager
Represented 10 separate manufacturers with the introduction and distribution of medical products throughout Latin America. Directed and executed the sales initiatives for the São Paulo State, facilitated the training functions directed at dealers, doctors and nurses, and managed the equipment maintenance service department for South America.
Key Achievements: > Grew sales volume more than 60% by serving as a liaison between manufacturers and potential / existing clients throughout the US and Latin America. > Developed and implemented all procedures related to importing products to Brazil.
1990 - Mar 1992
Hospital de Clínicas da UFPR (Clinic Hospital of Federal University of Paraná)
Supervised a team of 10 technicians and 3 engineers charged with preventative and corrective maintenance for all medical equipment in the Blood Bank, Surgery Center, Bone Marrow Transfusion, and other hospital departments.
Key Achievements: - Conceptualized and institutionalized a preventative maintenance program for the entire hospital, which reduced machine downtime 50%.