International Head of Own Retail and Franchise - Stuttgart, Germany
Market-leading pharmaceutical retail organisation, with 38,000 employees, 2,300 owned locations and 4,400 affiliated independent pharmacies in 14 countries across Europe. A subsidiary of the McKesson Corporation since 2014.
With senior direct reports at headquarters and functional reports across 14 countries, leads concept development and implementation of holistic, harmonized company brand identity, including launch of sector model, The Pharmacy of the Future. Utilizes unique store differentiators to define the brand, working with country-specific requirements regarding use of unifying company signage, POS and marketing collateral. Adapts brand messaging to best serve each market’s diverse needs, maximizing impact of multi-channel marketing initiatives, customer experiences, on-site technology and global branding frameworks, in addition to overseeing all global ATL spends.
- Successfully created cohesive and harmonized new Pharmacy model in less than four months; 28% of retail network refitted to date (2,191 stores in eight countries), with 30% actual savings against projected refit costs.
- Drove 24% increase in skin care sales across Europe (YTD), and facilitated essential ‘Best Practice’ inter-country knowledge transfers.
- Developed in-store Omni-channel solutions (e.g. in-store tablets and TV).
- Established comprehensive performance, impact and efficiency KPIs for each market segment, and actively analyzed data to ensure ROI optimization across all territories.