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Summary

For more than 20 years, I have had the distinct privilege of marketing and promoting programs for Grand Rapids Community College. It is impossible for me to list all that I have done in my time at GRCC, so I have listed the highlights. I have served on many teams, and committees; I have planned large and small events. I have worked with students, faculty, staff and administrators. I have managed projects in all shapes and sizes with personnel from many college departments as well as outside vendors.  

I am responsible for a myriad of things, including branding, advertising, public relations, and social media/digital communications. I assist with recruitment and enrollment management, public advocacy, web services and special events. I write content for print, radio and video as well as electronic media. Due to the nature of my work, I am an excellent project manager. I am blessed with the ability to nurture relationships with a goal of bringing out the best in everyone.

Work History

Nov 2004Present

Marketing & Promotions Manager

Grand Rapids Community College
  • Coordinate advertising and promotions activities from conception to completion for more than 300 products and services offered per year
  • Develop multimedia marketing strategy with objective of increasing enrollment; exceeded enrollment goals by 7% each year
  • Foster long-term relationships with area businesses, community leaders, local media and internal GRCC staff
  • Coordinate and participate in over 20 promotional activities and trade shows each year
  • Develop diverse marketing tactics using electronic, print, radio and video channels; initiated online multimedia presence for Workforce Training with multi-faceted social media strategy and implementation; developed and grew online social media presence by 90% over a 2 year period
  • Manage all aspects of GRCC's Summer Fun Camps for Kids including development, programming, facilities and promotion.
Nov 2012Jul 2015

Education & Promotions Specialist

Grand Rapids Community College
  • Complete re-design campaign for the programs in the School of Workforce Development.
  • Participate in the planning of the 100 Year Anniversary of GRCC as a committee member on the Provost’s Steering Committee, as well as Co-Chair of Department Connections Committee, Media Tech Committee for Gala event, and Promotions Committee
  • Promote all programs of the Tassell M-TEC including, Workforce Training, Job Training, Career Advancement Center, Continuing Education & Professional Development, and GED/ESL programs.
Jul 1990Feb 2001

Marketing & Project Manager

Grand Rapids Community College

Professional Development

  • Workshops on e-marketing – LERN
  • Marketing to Diverse Populations – Grand Rapids Chamber of Commerce
  • NCMPR National Conferences
  • LEARNING Conference with Elliot Masie

Community Involvement

  • Make-A-Wish, Michigan, Wish Granting Volunteer
  • Shining Star Award Recipient
  • Kids for Wish Kids Committee Member
  • Michigan Blood, Drive Coordinator
  • Senior Meals on Wheels
  • Santa Claus Girls
  • Girls on the Run
  • Girl Scouts
  • First Hand Aid

Awards - last 5 years

  • Gold Medallion -  National Council for Marketing & Public Relations
  •                November 2013 Promotional Video - Learn Now. Work Now.
  • Gold Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 Healthcare Brochures - Series Category
  • Silver Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 - Poster - The Greater Grand Rapids Garbage Tour 2013
  • Silver Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 Brochure - Advanced Manufacturing Series
  • Bronze Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 - Poster - Root Camp
  • People’s Choice Telly Award 2013– Get Your Workforce Ready promo video
  • Bronze Classic Telly Award 2013 – AMP Internet/Online video
  • The Armen Award for Innovation 2011