Elly Bainbridge

Elly Bainbridge

Education and Promotions Specialist

Summary

For more than 20 years, I have had the distinct privilege of marketing and promoting programs for Grand Rapids Community College. It is impossible for me to list all that I have done in my time at GRCC, so I have listed the highlights. I have served on many teams, and committees; I have planned large and small events. I have worked with students, faculty, staff and administrators. I have managed projects in all shapes and sizes with personnel from many college departments as well as outside vendors.  

I am responsible for a myriad of things, including branding, advertising, public relations, and social media/digital communications. I assist with recruitment and enrollment management, public advocacy, web services and special events. I write content for print, radio and video as well as electronic media. Due to the nature of my work, I am an excellent project manager. I am blessed with the ability to nurture relationships with a goal of bringing out the best in everyone.

Work History

Work History

Marketing & Promotions Manager

Nov 2004 - Present
Grand Rapids Community College
  • Coordinate advertising and promotions activities from conception to completion for more than 300 products and services offered per year
  • Develop multimedia marketing strategy with objective of increasing enrollment; exceeded enrollment goals by 7% each year
  • Foster long-term relationships with area businesses, community leaders, local media and internal GRCC staff
  • Coordinate and participate in over 20 promotional activities and trade shows each year
  • Develop diverse marketing tactics using electronic, print, radio and video channels; initiated online multimedia presence for Workforce Training with multi-faceted social media strategy and implementation; developed and grew online social media presence by 90% over a 2 year period
  • Manage all aspects of GRCC's Summer Fun Camps for Kids including development, programming, facilities and promotion.

Education & Promotions Specialist

Nov 2012 - Jul 2015
Grand Rapids Community College
  • Complete re-design campaign for the programs in the School of Workforce Development.
  • Participate in the planning of the 100 Year Anniversary of GRCC as a committee member on the Provost’s Steering Committee, as well as Co-Chair of Department Connections Committee, Media Tech Committee for Gala event, and Promotions Committee
  • Promote all programs of the Tassell M-TEC including, Workforce Training, Job Training, Career Advancement Center, Continuing Education & Professional Development, and GED/ESL programs.

Marketing & Project Manager

Jul 1990 - Feb 2001
Grand Rapids Community College

Skills

Skills

Project Management

Relationship Building

Event Planning

Copywriting

Social Media Marketing

Fundraising

Education

Education

Bachelor of Applied Arts

Apr 1989
Central Michigan University

Broadcasting, Cinematic Arts, Advertising and Journalism

Certifications

Certifications

National Career Readiness Certification

2013 - Present
Gold

Professional Development

  • Workshops on e-marketing – LERN
  • Marketing to Diverse Populations – Grand Rapids Chamber of Commerce
  • NCMPR National Conferences
  • LEARNING Conference with Elliot Masie

Community Involvement

  • Make-A-Wish, Michigan, Wish Granting Volunteer
  • Shining Star Award Recipient
  • Kids for Wish Kids Committee Member
  • Michigan Blood, Drive Coordinator
  • Senior Meals on Wheels
  • Santa Claus Girls
  • Girls on the Run
  • Girl Scouts
  • First Hand Aid

Awards - last 5 years

  • Gold Medallion -  National Council for Marketing & Public Relations
  •                November 2013 Promotional Video - Learn Now. Work Now.
  • Gold Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 Healthcare Brochures - Series Category
  • Silver Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 - Poster - The Greater Grand Rapids Garbage Tour 2013
  • Silver Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 Brochure - Advanced Manufacturing Series
  • Bronze Medallion Award - National Council for Marketing & Public Relations
  •                November 2013 - Poster - Root Camp
  • People’s Choice Telly Award 2013– Get Your Workforce Ready promo video
  • Bronze Classic Telly Award 2013 – AMP Internet/Online video
  • The Armen Award for Innovation 2011