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Key Experience and Strengths

Over seven years of professional experience.  Areas of expertise include:

  • Search Engine Optimization (SEO), Google Analytics and Google AdWords (PPC)
  • Website and Blog Management
  • Brand and Product Marketing
  • Strategic Marketing and Event Planning
  • Customer Relationship and Alliance Management
  • Project Management, Process Design, Analysis and Reporting

Work experience

Jun 2008Present

Web Marketing

Redwood Software
  • Managed all of the SEO and SEM efforts including optimizing website content and meta data tags throughout website
  • Analyzed click through and web site usage behavior to drive improvements to primarily through Google Analytics
  • Integrated analytics and AdWords activity within to provide more lead information to the sales team
  • Lowered AdWords (PPC) spending by 20% while increasing conversions by over 30%
Feb 2008May 2008

Web Marketing Consultant

  • Optimized website content, metadata description tags and page titles to increase the natural keyword search traffic and page views
  • Researched and identified relevant blog content for launch of website.  This included identifying industry RSS feeds with supporting content to drive increased traffic and link building Search Engine Optimization efforts.
May 2007Nov 2007

Marketing Manager

  • Launched new website focused on creating a luxury brand experience and driving additional traffic via Search Engine Optimization, Google AdWords (Pay Per Click), email and print ad campaigns. Re-branded website received 28% more visits per day and average time spent on site increased by 35%.
  • Delivered multiple presentations to the CEO and CMO on the success of various integrated marketing campaigns tracked through Google Analytics and Constant Contact
  • Managed all strategic marketing efforts including brand creation and integrated campaign management, product marketing, event planning, media relations, advertising and promotions
  • Directed the art and design effort for all sales collateral, website design, e-mail campaigns and tradeshow displays
  • Planned and coordinated lead generating events including various industry tradeshows and forums
Jan 2006Apr 2007

Consultant - Worldwide Software Product Marketing

Lenovo (United States) Inc. (via Computer Task Group)
  • Brought in as a short-term consultant to manage the product marketing operations of LANDesk affiliate offerings within Lenovo
  • Created and delivered marketing plans, sales training, product sales guides, podcasts, customer presentations, brochures, announcements, and newsletters helping to take LANDesk from $800K to $8M in incremental Lenovo revenue year-to-year
  • Optimized product website content for natural keyword search and analyzed via Google Analytics
  • Planned multiple lead generating events including executive forums, tradeshows, and product demonstration web casts via WebEx
  • Launched sales incentive programs in the Americas and Asia Pacific countries
  • Qualified and served as a liaison to software business partners to enhance our product suite and grow Lenovo’s competitive position in the market
Oct 2004Jan 2006

Senior Marketing Analyst and Product Training Manager

  • Led corporate marketing initiative to develop and implement new web-based product training programs aimed at delivering interactive demos to our customers.
Oct 2003Oct 2004

Marketing Analyst

  • Coordinated the marketing and implementation of a customer web site that led to a 50% increase in Internet leads
  • Created a sales and marketing forecasting model used to build quarterly revenue projections
Oct 2002Oct 2003

Sales and Marketing Consultant

  • Developed a customer order history trend analysis that identified over $2 million in incremental revenue opportunities
  • Delivered training to more than 200 customers on our license compliance reporting program
  • Created an Access Database to be used for ROI calculation and key client data
Mar 2001Sep 2002

Project Manager - BellSouth

  • Drove a project team of 40 from the planning through the implementation phases.  Including requirements definition, issue and risk resolution, coordination of work estimates, adherence to project budget and establishment of project schedules
  • Designed, documented, and implemented the work entry training program used throughout the group helping to more efficiently organize and prioritize all work on the project
  • Led weekly project status and implementation meetings
  • Created a process improvement team to identify, document, and streamline processes



My experience is primarily in editing JavaScript. 
Business Objects, Access, Hyperion, Oracle Business Intelligence
Web Marketing Tools, WebEx, Constant Contact, Google AdWords
Graphic and Web Design
Adobe Photoshop, Illustrator, Dreamweaver, Captivate
Windows, Mac OS X, Office
Google Analytics