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I'm product tactician looking to work on great projects. 

I've owned the strategy, roadmapping, stakeholder management and production backlog for 5 full stack software products over the last four years. 

I advocate for users. And I have very high standards. 


Work History

Feb 2014Present


VVELD engineers business applications to increase operational efficiencies.

At VVELD I lead Customer strategy,  UX design, & product development. I also help our customers embrace the transition to DevOps and Product Lifecycle Management.

We've contributed to the evolution of these sectors:

Commercial Real Estate - CRM for Property Management company 

Finance - FA Partner App for BMO Nesbitt Burns

Telco -  Retail Analytics Platform for Telus 

Modeling Industry - Product strategy and planning for Model Mob 

Apr 2013Feb 2014


I took time away from the grind to be with my newborn daughter. One of the best decisions I could have made. In so many ways. 

I was able to focus on what was important during that time. Which lead to my interest in creating my own company.  So I worked on my business roadmap and planning while she was asleep.

Jun 2012Apr 2013
The Development Factory

VP Client Partner

Worked with a Healthcare client on the production of a web app. The product provided analytics to cancer treatment patients suffering from treatment related fatigue.

This project required me to interview various stakeholders (top to bottom) within the hospital, develop personas and user stories, and run design sprints with UX and UI teams.

Sep 2011Apr 2012

VP Client Partner

Client lead on two large web platform projects. Projects included customer journey mapping, media buying, site and competitor analysis, analytics platform integration.


Red Bull Canada

JTI MacDonald 

I also mentored start up founders while at BNOTIONS. We had a venture fund and incubated several companies. These founders were running consumer focused apps and needed advice on getting features to market quickly and hacking their apps growth. 

Mar 2010Sep 2011

Product Owner

At SCC I managed the development of an Investor Relations product. It was my first kick at the can. I had no experience and we did pretty good with it. 

I also found time to help with corporate and client strategy. It was an inspirational time and I worked extremely hard there. 



New Gold 


Mar 2007May 2009

Product Marketing Manager

At Rypl I worked with product teams to create digital strategies, assets, landing pages and websites to market all of Rypl's offerings. 

We had lots of traffic, so performance marketing took up most of my time. 


Jan 2015Sep 2015
University of Alberta 

Software Product Management Specialization

The specialization focuses on current approaches to software product management, including the principles of efficient and effective software development using Agile methodologies.

Jan 2016Mar 2016
University of Washington

Machine Learning Specialization

This Specialization provides a case-based introduction to the field of machine learning. I learned to analyze large and complex datasets, build applications that can make predictions from data, and create systems that adapt and improve over time. 

stuff I use 

Google Apps 



GitHub, & Pivotal Tracker 

Firebase, & AWS

Mixpanel, & Google Analytics

Mandrill / Mailchimp & Active Campaign


LInkedin for Business 


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