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Objective

Successful marketing professional with M.S. degree in Marketing seeking a Marketing Manager or Director position that utilizes my communications and meeting planning skills to make a positive contribution to the organization

Interest

I enjoy physical activities including softball, running, pilates and strength training. I have been volunteering my time for over 10 years to give back to the community. You can find me visiting DC's monuments, memorials and museums in my free time and enjoying cultural events and activities.

Summary

SUMMARY:

Experienced marketing professional with extensive hands-on experience in event planning, advertising, public relations, and customer service; unique combination of project management, administration, organizational, analytical, communication, interpersonal, and motivational abilities; astute at recognizing areas in need of improvement, with the vision to develop action steps and see them through to a prompt and successful completion.

ACHIEVEMENTS:Served for seven years on the executve board for the American Marketing Association. Served as Secretary, Vice President for Collegiate Relations committee, Director of Monthly Programs and Vice President of Programming. I received 'Volunteer of the Year' for my time and dedication.

References

Joe Wagner

Elizabeth was team leader on a number of corporate marketing projects that I participated in. She used sound judgment was very instrumental in making sure that all projects were completed on time and within budget. Along the way she made the process enjoyable as well as goal focused. I look forward to the opportunity to work with her in the future. Elizabeth is a Team Leader.

Jean Simmons

Elizabeth brought a broad-based experience and the skills to the table and proved herself to be an industrious worker who took interest in her work and pride in her performance at her time at Catholic Relief Services. Elizabeth displayed a high degree of integrity, responsibility, and determination in her time working at Catholic Relief Services and was a dependable team member. She is highly self-motivated and well capable of achieving any goal she sets her mind to. Jean M. Simmons Director, Annual Giving Catholic Relief Services

Work experience

May 2005Apr 2009

Marketing Manager

Mandarin Oriental, Washington D.C.
  • Managed marketing and promotional activities for the hotel.
  • Developed, managed, executed adn analyzed annual and ongoing strategic communication plans and prepared the annual expenditure budget for all marketing and promotional activities.
  • Planned, implemented and managed the hotel's local advertising plan including creation and negotiating rates.
  • Developed and prepared new brochures and flyers while maintaining brand image.
  • Implemented and managed e-marketing initiatives while inceasing the reach by 200%.
  • Launched and managed the current gift card program where we exceeded our first year goal of $500,000 in sales.
  • Managed the hotel's website while updating copy, photos and packages and monitoring competitor's sites.
  • Created special packages and promotions while analyzing ROI per package.
Mar 2004Apr 2005

Planner/Analyst

OMP
  • Developed marketing plans for nonprofits to reach their fundraising goals
  • Worked with list buyers to determine past giving behavior and forecast potential giving patterns
  • Analyzed results and presented findings from each campaign for senior management review.
Mar 2001Mar 2004

Marketing Analyst

Catholic Relief Services
  • Managed the acquisition direct marketing program which included: project management analysis including pre-testing, sampling, tabulation and analysis, program management including overseeing all phases of acquisition campaign coordination as well as package/script creation, list/file selection and thematic research.
  • Oversaw budgets and maintained expenses for a yearly $2.7 million dollar acquisition campaign.
  • Managed all phases of telemarketing program which included script creation, segmentation file pulls, expenses and campaign analysis.
  • Maintained owenership of compiled list results to ensure accurate data to termeine which segements were more reluctant to give.
  • Managed and provided research assistance for marketing research projects including online survey work, designing questionnaires and preparing reports.
  • Supervised a campaign assistant and provided continuous personnel development.
  • Aided in the hiring of a department manager.
Aug 1999Oct 2000

Media Buyer

Condor Technology Solutions
  • Responsible for media buying for 18 Air Force Reserve locations for recruitment advertising.
  • Coordinated with media planners to utilize multiple means of maximizing the delivery of prospects.
  • Negotiated with media representatives including print, radio, television adn billboard for best reate feasiblity.
  • Maanaged a project that surveyed college students measuring their Internet usage and summarized results for management analysis.
  • Conducted a population studies in relation to major newspapers in the area, cost-per-thousand analysis and geographic studies; provided recommendations for future advertising spending.
Jan 1997Aug 2000

International Customer Service Representative

Diamond Comic Distributors
  • I served as the primary contact and account manager for 150 comic retailers located in Western Europe, responding to inquiries with attention to detail and efficiency.
  • Assessed needs, advised clients on product selection and secured orders.
  • Tracked orders to ensure timely delivery, resolved problems and followed up with customers to ensure satisfaction.

Education

Sep 1992Dec 1996

BA

Skills

Marketing Management
I have managed sales, marketing and public relations activities while managing budgets of up to $500,000. I have developed, managed, executed and analyzed annual ad ongoing strategic markeitng plans.
Event Planning
I have coordinated events, meetings and workshops with up to 100 participants. I have created agendas, recruited speakers adn managed budgets. I have managed up to 30 volunteers for various events and meetings.
Advertising
I have planned, implemented and managed advertising plans for print, television, radio and online.
Direct Marketing
MS Office
I am proficient in Word, Access, Excel, Publisher and PowerPoint.