• Agency-trained copywriter engages consumers at every relationship touchpoint. Specializes in "customer centricity." Mentored by best-in-the-business CDs.
  • Brings versatility, quick-study skills, and polish to every project.
  • Best stat ever: Launch campaign achieved year-end results in first month of operation for major US bank.
  • Outgoing INFJ - INFP


  • Ongoing: Seeking long-term consultations with brand and market leaders; focusing on expanding Web 2.0 focus of integrated marketing programs.
  • Within two years: Mentor in-house teams and enterprises on Web 2.1 customer ecology. Focus on: engaging customers, enhancing the experience, empowering the relationship.
  • Within five years: Completion of MA or MFA degree in communications. Trade publication of current academic materials. (See sidebar.)


Fiber Arts

  • Traditional and creative quilting; crochet; doll making

Visual Arts

  • Painting, photography, pencil sketching

History & Culture

  • Genealogy and NYC history
  • Culture - Irish, Irish in American, American culture (native and immigrant)
  • Landmark neighborhoods, architecture, and sites

Peace & Justice

  • Women's economic empowerment
  • Education for all
  • Workforce development


  • Parks - national, state, urban
  • Waterfront restoration and access

Work History

Work History
1989 - Present

Creative Director

EAM Creative

Expert in response-based marketing and customer-managed relationships and multi-platform brand marketing. Develop creative strategy, content, and community for global brand and market leaders. Notable projects:

  • Newsweek/Kaplan. Fall 2010 Newsweek Kaplan Guide to Colleges. Developed content for 25 Best Colleges feature. Performed research, developed creative strategy, and curated content. Cultivated a co-branded environment that ensured consistency and coherence of 100+-page publication. Quick turnaround ensured delivery for intense 12-week college selection season.
  • The Ford Foundation. Content editor, website relaunch. Repurposed and optimized final page content of global site. Ensured consistency of editorial and financial sections, and coherent branded narrative that ran through regional areas, missions, and programs. Completed within tight deadlines for new launch date.
  • Direct Marketing Educational Foundation. Knowledge expert - marketing and professional academic writing. Developed, authored, and edited benchmark model curricula (2) in direct marketing and strategic creative development of interactive marketing (Print/CD). Currently in use by 60+ universities globally, including Wharton and Fordham University.
1993 - 2009

Adjunct Assistant Professor of Business

New York University

Recipient, Award for Teaching Excellence

Developed and launched highly rated, adult courses in:

  • Speakers Program featuring direct marketing creative innovators
  • Direct Response Copywriting and Creative
  • Business Communications
  • Advanced Business Writing

Encourage a think- and do-tank environment that advances student skills one full grade level(average). Build community through blogs, online meetings, and virtual classrooms.

Receive consistent, highest ratings for enthusiasm and subject matter expertise

1998 - 2001

Communications Expert/Manager

Prudential Financial

Recruited to staff writer based on successful completion of critical year-end consultation. Overall, department achieved major enterprise goal (implementation of CRM/Simplification) leading to 2001 phase out.

Wrote, edited, and tested content for launch of customer care content management system. Developed to provide mass customization and ensure enterprise-wide brand consistency.

Of Note:

  • Delivered 30% average increase in readability of customer communications.
  • Reduced callbacks to customer care center by 50%.
  • Optimized value of organization prior to Prudential's first public offering of stock.
1988 - 1989

Associate Creative Director / Copy / Direct

NW Ayer

Print - integrated marketing.

Accounts: AT&T Phone Centers, AT&T Lease Services, AT&T Security, Burger King

Of Note:

AT&T Lease Services customers demonstrated significantly higher satisfaction with communications and marketing.

1986 - 1988

Senior Copywriter / Direct

  • Integrated Marketing - print ads, collateral.
  • Business-to-business and business-to-consumer
  • Accounts:  AT&T, New York Telephone (Verizon), Merrill Lynch Capital Markets (consumer and business-to-business), Good Food (magazine), History Book Club (Time-Life)

Of Note:

Major print campaign ranks as one of top-performers in Merrill history based on initial response and conversion to sales.

Agency consolidation and account losses prompted 25% staff reduction.




Rockstar: Microsoft Office, particularly Word and Powerpoint, online meetings and teaching Expert: Content Management, Adobe Creative Suite Upcoming Expert: InDesign

American English Language

Service Highlights: American Express, Ford Foundation, Gerson Lehrman Group, New York University, Prudential, The Wall Street Journal


Service Highlights: Direct Marketing Educational Foundation, New York University, New York Law School

Content Editing

Service Highlights: Brooks Brothers, Ford Foundation, NASCAR-Mobil 1, New York Law School, Nielsen US Portfolio Highlights (sidebar): Nielsen US - Dashing to a Relaunch

Team Management

Service Highlights: Bozell Direct, N.W. Ayer, New York University, Prudential, Women in Direct Marketing (Board)

Project & Time Management

Service Highlights: (2009) Ford Foundation, Guardian Life, Nielsen US, New York University, The Wall Street Journal


Service Highlights: Avis, History Book Club (Time-Life), Merrill Lynch Capital Markets, NASCAR-Mobil1, Scholastic Book Club, Prudential, T. Rowe Price Portfolio Highlights (sidebar): Merrill Lynch - Differentiating to Success

Creative Direction

Service Highlights: American Mensa, AT&T, Blackhawk Development, Citigroup, Pernod, Pricewaterhouse Coopers Portfolio Highlights (sidebar): Pernod - Polishing the Panache

Creative Strategy

Service Highlights: Citigroup, Gerson Lehrman Group, History Book Club (Time-Life), Irish Distillers, Pernod, Verizon  



HS, Advanced

Immaculate Heart Academy

First college preparatory school for women sponsored by Archdiocese of Newark, NJ.  Accredited by Middle States Association.


Fordham University

Concentration in American Literature, 19th and 20th Century

Internship: Natural History Magazine, Museum of Natural History

Contributor: The Paper, Point Magazine

Service: Peer Counseling - Support Center