Download PDF

Elizabeth Krewson-Ross

Inventive & Results-Driven Marketing Professional

Summary

Inventive, results-oriented marketing professional with an extensive background in advertising, communications, & sales. Strong ability to work within teams & juggle multiple projects under strict deadlines. 

Experience

2018Present

Manager, Marketing & Social Media

Evercor
  • Develop marketing strategies based on company objectives
  • Planned and executed the development of the new corporate website, www.Evercor.com
  • Planned and executed the redesign of website, www.SMlsnow.com
  • Planned and executed the development of the new website, www.AccessEquipmentRentals.com
  • Planned and executed the development of the new website, www.ScrantonTransload.com
  • Increased social media audience by an average of 29% in the first 5 months of employment
  • Coordinate special events including the Arbor Day Festival 
  • Maintain and update corporate website and social media platforms
20152018

Marketing & Communications Specialist

NiUG International
  • Revamped digital newsletter including advertising rate card. Surpassed annual revenue goal over a two-year period with a nearly 15% revenue growth
  • Develop and strengthen vendor, partner, and exhibitor relationships
  • Maintain and update association website, www.NiUG.org, and social media platforms including content development. Increased social media audience 66.31% over a two-year period
  • Oversee the planning, creation, and tracking of all marketing programs in coordination with the association’s overall goals including targeted direct mail, statement inserts, social media campaigns, and email marketing
  • Attend regional conferences to provide event assistance for both conference attendees and exhibitors
  • Article ‘Marketing Lessons From Clickbait Content’ published in the American Society of Association Executives™ (ASAE) digital newsletter, Associations Now Plus in December 2017
  • Presented ‘Using Marketing to Drive Membership’ at the 2018 NiUG New Orleans Conference and the 2018 NiUG Discovery Conference
20132015

Director of Marketing

Schiff's Food Service
  • Developed marketing strategies based on company objectives resulting in a nearly 17% sales growth during the first year of employment
  • Designed all marketing collateral maintaining corporate brand standards.
  • Coordinated special events, including the Food & Culinary Expo, Memorial Golf Tournament, and the Employee Picnic
  • Planned and executed the redesign of the corporate website, www.Schiffs.com
  • Increased meat department sales by 15% with the development department specific Point-of-Sale materials
  • Revitalized Annual Food & Culinary Expo resulting in record sales and a 23% increase in customer attendance
  • Awarded 'Employee of the Month' in May 2014
20122016

Adjunct Business & Communications Instructor

Lackawanna College
  • Taught courses in business and communications specifically marketing, Business Communications, College Writing, Public Speaking, Human Resources, and Entrepreneurship on a per term basis
  • Developed interactive lesson plans meeting course objectives while increasing student understanding of course materials
  • Consistently received high course evaluations from former students

Education

20102012

MBA, Entrepreneurship

Wilkes University
  • Coursework in Business Administration, Management, Marketing, & Entrepreneurship
  • Member of Delta Mu Delta with 3.8 GPA
19982002

BA, Mass Communication

Bloomsburg University
  • Coursework in Media Operations, Feature Writing, & Advertising
  • Promotion Director; Spectrum Magazine and Opinion Columnist; The Voice.

Portfolio

Recommendations

Camille LoSapio, Community Outreach & Marketing at Affiliated Foot & Ankle Center

"Creative and resourceful, Liz continually met and exceeded sales goals while working under less than ideal circumstances. Her professionalism and attention to detail made her a successful media consultant in the digital world of a publishing organization with little support. Liz was always a pleasure to work with and I would hire her again in a heartbeat!"

Brian Zabroski, Vice President at Zodiac Printing

"Liz is a reliable self-starter that has a unique ability to identify needs and solve problems. Her experience in marketing and advertising combined with her extensive network of partners make her an asset to any organization that is looking to bring their product or service to the next level.

Holly Patton Shull, Former Artist at Pajama Factory 

"Liz is a very enthusiastic and intelligent media partner. Determination with a splash of humor is the hallmark of her professional expertise. I would recommend Liz wholeheartedly."

Matthew Caylor, Director Strategic Services at Pennsylvania NewsMedia Association

"Whenever working with Elizabeth you can always count on her work to be prompt, accurate and well thought out. With a project in her hands I didn't have to worry; I knew it would be coming in before deadline and would exceed my expectations.

Kim Vangarelli, Former Corporate Outreach Director at Lackawanna College

"She is extremely organized, resourceful & reliable. She accomplishes these tasks with great initiative & with a very positive attitude.