Field Marketing Manager
Work with Ace owners to educate them on corporate National, Regional, & Loyalty marketing strategies & tactics. Ideate & execute local & in-store campaigns regionally and locally to promote store niches, drive increased sales or increase basket size. Create & implement integrated Grand Opening advertising to introduce stores to the community and build a loyal customer base. Work closely with 12 District Managers across the Midwest and cross-functionally with National Media Channel teams.
- Developed “Grill Your Ace Off” event to promote store’s large grill selection. Created targeted direct mail and email using selected purchase criteria from loyalty program. Tied local community grilling competition to drive in-store traffic. Built excitement through social media.
- Collaborated with marketing teams to write 2014 corporate marketing strategies and then led the creation of a local friendly document to educate retailers on executing strategies locally while still customizing the marketing to meet their store needs.
- Increased sales 9% over the same time year prior with grill sales up 20%. Store saw higher average cost per transaction than in previous two months