Profile

Experienced communications, marketing, and public relations executive well-versed in developing and executing comprehensive internal and external strategies and delivering measurable results.

  • Excellent communications skills; able to write for any platform, audience, or medium.
  • Outstanding leader—team management, project management, and budgeting.
  • Skilled at developing strong relationships with contacts in media and industry.
  • Accomplished media strategist, spokesperson, and public speaker.

Work History

Work History
Aug 2008 - Present

Principal

A Green Footprint LLC
  • Provide measurable marketing and communications solutions to small and midsize businesses.
  • Work with nonprofits to develop advocacy and outreach and education campaigns.
  • Develop social media strategies, including page design, content, and implementation plans.
  • Manage a team of designers, developers, search marketers, and specialty vendors.
  • Provide event promotion, management, and collateral material development.
  • Create and manage marketing and branding campaigns to achieve organizational goals.
  • Provide crisis communications advice, content, and strategy.
  • Launch websites and provide content updates and support.
  • Provide copywriting, editing, and graphic design for collateral material and online content.
  • Prepare proposals, scopes of work, and timelines; negotiate contracts.
  • Manage project budgets, invoicing, payments, and receivables.
Feb 2012 - Apr 2013

Director, Social Media and Communications

National Association of Clean Water Agencies
  • Developed and implemented an integrated outreach strategy that included social media, public relations, and communications.
  • Developed and launched a social media strategy, growing followers to thousands within first 3 months.
  • Drafted internal social media policy for employees.
  • Launched a dedicated online community for members, increasing member engagement by 100% within 6 months.
  • Created and launched a blog to provide a platform for industry leaders and executive team to discuss industry trends and issues.
  • Led efforts to educate members on the value of using social media for outreach, providing in-person and virtual training and demos.
  • Represented the Association on public education campaign coalitions with other industry, nonprofits, and association leaders.
  • Managed crisis communications, collaborating with key stakeholders to quickly respond to hot-button issues.
Sep 1998 - Aug 2008

Director of Communications

Water Environment Research Foundation
  • Developed and implemented internal and external communications strategies.
  • Worked directly with executive team and board of directors on strategic initiatives.
  • Oversaw a budget of more than $1. 5 million and managed five full-time employees in graphic design, internal/external communications, publications, public relations, website, and marketing and events.
  • Created marketing campaign for $100,000 inaugural research award that became a benchmark for up-and-coming scientists.
  • Completed a rebranding effort, creating new organizational identity, logo, tagline, marketing campaign, and brand book.
  • Managed a $1-million project to integrate IT system, membership database, research project tracking, website, and content management system.
  • Launched an online library of more than 250 scientific reports, which consistently ranked as a top member benefit.
Nov 1996 - Sep 1998

Managing Editor

Public Utilities Reports Inc
  • Negotiated agreements with national and international publishing groups, increasing royalties 200% within three years.
  • Wrote, edited, and oversaw production and printing of a four-color, twice-monthly trade magazine for utility industry.
  • Developed annual editorial calendar and production schedules. Managed design, editorial staff, and contributing editors.
  • Provided creative direction for magazine and promotions and managed editorial, art budgets.
  • Led transition to in-house design of magazine, saving over $100,000 annually and improving quality.
Oct 1995 - Nov 1996

Managing Editor

National Waste & Recycling Association
  • Reported, edited, and produced market analysis newspaper for recycling industry.
  • Researched, wrote, and edited feature stories for monthly magazine.
  • Developed sources and conducted interviews.
  • Responsible for desktop design, editing, and production of newspaper.
  • Edited all proofs and coordinated in-house trafficking, printing, and mailing.

Education

Education

Skills

Skills

Strategic Communications

Project Management

Marketing Communications

Writing/Editing

Strategic Planning

Social Media

Media Relations

Community Outreach

Event Planning

Other Activities

  • Volunteer, Northern Virginia BrewFest, 2009–present
  • Volunteer, U.S. Geological Survey, 2011–present
  • Certified in Public Participation, International Association for Public Participation
  • Member, DC Web Women, American Society of Association Executives
  • Member, American Homebrewers Association