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Professional Experience

2015Present

Senior Director of Corporate Communications

Appirio

I direct Appirio's global corporate communications efforts, including public and media relations, executive communications, analyst relations, investor relations, and internal communications, working in partnership with our in-house marketing team, customers, and channel partners including Google, Salesforce, and Amazon. I oversee a public relations manager, analyst relations manager, internal communications manager, U.S. U.K, and Japan PR agencies of record, and international contract employees.

  • Led the communications strategy for Appirio’s half billion-dollar acquisition by Wipro, from pre-announcement planning through the current integration process. 

  • Established the first internal communications framework, including re-tooling the biweekly 
all company meeting, revamping the global annual company kickoff meeting, and 
creating new communication channels. 
  • Lead a large, global team, including three global agencies, and separate analyst relations, public relations, social media, and internal communications teams.
  • Worked with the marketing departments of channels, alliances, and partners, including Salesforce and Google, to pursue 
joint goals. 

  • Created the company’s first comprehensive global corporate communications plan, 
encompassing public relations, investor relations, analyst relations, and internal 
communications – and those respective teams. 

  • Increased Appirio media coverage by 28% and executive byline placement by 117% – 
while my departmental budget was simultaneously slashed by two-thirds.
  • Led a global RFP process to select new PR agencies of record for North America, 
Europe, and Japan. 

  • Developed an executive leadership social media framework, moving our C-suite from 
social media bystanders to thought leaders.
  • Work closely with CEO, COO, CIO, CHRO and Board 
  • Developed and executed two proprietary research reports for use in external communications
Sep 2013May 2015

Senior Public Relations Strategist

Hirons Advertising and Public Relations 

Developed high-level public relations, brand, and marketing communications strategy, with an emphasis on brand communications and crisis communications, and carried out tactical execution of the plans. Account direction duties include managing budgets, timelines, vendors and traffic; and overseeing production of deliverables. 

  • Developed and launched the brand and public relations strategy for OneJet, a  business travel airline backed by Virgin America founding partners
  • Extensive crisis communication work, largely for government and tourism clients
  • Directed the public relations campaign for the Indianapolis Zoo's opening of the International Orangutan Center; led to a historic, record-setting year for the Zoo in both attendance and membership sales with international press attention
Feb 2011Sep 2013

General Manager, Public Relations Supervisor

BCH Advertising and Public Relations 

Managed Indianapolis office operations of an agency that reported $29 million in localized billings in 2012. Management duties included directing new business, staff development and operational budget oversight. As Public Relations Supervisor, I handled strategic and tactical day-to-day management of accounts and account teams, including media relations, crisis communications and social media/digital communications strategy, with a focus on consumer and retail clients. Clients included: Simon Property Group, Four Roses Bourbon, The Indianapolis International Film Festival, Forecastle Music Festival and McDonald's.

  • Led public relations for the Simon Property Group account, overseeing public relations for 40+ premier mall properties across North America; grew the account by 33% under my leadership and won contract renewal in a competitive re-bid process
  • Directed crisis communications for high-visibility, high-stakes situations, including a Chicago-area mall shooting
  • In a six-month period, generated 1,900+ media stories, resulting in 3 billion impressions and $8.5 million in earned media value
  • Onboarded the Indianapolis International Film Festival as a client in 2012; PR efforts increased ticket sales for the Indy Film Fest by 24%; four of the 10 days doubled in attendee from previous year
Sep 2008Feb 2011

Director of Strategic Services

TrendyMinds 

Was hired as the startup agency's third employee when no public relations department or accounts existed; later built and directed the strategic services department, which encompassed public and media relations, social media, marketing, event planning, scriptwriting and copywriting and corporate communications. Within two years,  grew to 14 staffers and led public relations strategy for Fortune 200 companies. Clients included: ExactTarget, Eli Lilly, IU Health, the National Gay and Lesbian Chamber of Commerce, Starbucks and Author Solutions.

  • Managed the development and content curation of the new IU Health website during a rebranding
  • Led the re-design and development of the global Eli Lilly website (lilly.com), including content creation, message strategy and copywriting
  • Consulted with high-level Lilly communications staff on best-practices in a tightly-regulated environment as they launched international social media strategy, including the creation of the company's first corporate blog (LillyPad)
Feb 2008Aug 2008

Public Relations Account Executive

Janine Gordon and Associates

Specialized in luxury lifestyle accounts, including CARGO Cosmetics, Diptyque Fragrances, Nailtiques, Mustela Skin Care, The Capital Grill, Time Life Publishing and Swann Auction Galleries. Heavy emphasis on event planning, including high-profile launch parties, FAM tours  and media relations, with regular placements in top-tier publications including Vogue, Oprah, The New York Times, The Wall Street Journal, The Today Show, and W.

  • Managed the launch of CARGO Cosmetic's sub-brand, PlantLove
  • Spearheaded celebrity talent outreach and negotiations for cosmetic brand endorsement deals
Jun 2006Feb 2008

Public Relations Coordinator

three-sixty group 
Aug 2005Jun 2006

Public Relations Assistant

Sease Gerig and Associates
Jan 2006May 2006

Public Policy Coordinator/Intern

Planned Parenthood 
Aug 2003Dec 2005

Staff Writer

The Sagamore

Education

Accreditation in Public Relations (APR)

Public Relations Society of America

Bachelor of Arts, Journalism

Indiana University