Elizabeth De Luca
- Greater San Diego Area, US CA
Created and executed successful events, customer engagement activities & experiential marketing programs on behalf of our clients who are involved in a variety of industry sectors which include: medical devices, pharmaceuticals products, high-technology & consumer products in. Major clients included: Beckman-Coulter, Novartis, Visit California Tourism Department, Vizio, Skin Medica(Allergan), Naked Juice(PepsiCo), D-Link & Aston Martin. Redesigned the company's website which improved website traffic by 35% and generated additional qualified leads which resulted in over $3 million in incremental sales in. Streamlined DisplayWorks' RFP process and created strategic responses which generated$ 2.8 million in new business for the company in 2013 Maximized DisplayWorks' presence at the 2013 Healthcare Convention & Exhibitor's Association(HCEA) Trade Show & Annual Meeting by implementing an integrated exhibit marketing program which included pre-show, at-show and post-show marketing campaigns, an in-booth customer engagement activity & and an innovative digital media solution which generated 3 times more qualified leads than the previous year Laid foundation for a major rebranding of DisplayWorks in an effort to reposition the company and promote the expanded service offerings Sales & Marketing Manager As DisplayWorks Sales Manager, I led the sales activities of a team of 24 Account Executives in 7 locations throughout the United States. I also directed the activities of a five member Creative Team within Brand B, DisplayWorks' in-house strategic marketing agency.: Developed, managed and mentored DisplayWorks' sales teams in 7 locations throughout the US in an effort to increase sales revenues on a nationwide basis Facilitated the acquisition of a pharmaceutical training & events company in Parsippany, New Jersey and integrated its operations into the parent company Instrumental in establishing a full-service 64, 000 sq. ft. facility in Houston, TX. which became profitable within 18 months Expanded the company's training programs and successfully delivered them to sales teams in our facilities throughout the United States
EXPONENTS, San Diego, California www.exponents.com Exponents is an award winning manufacturer of a broad range of innovative exhibit systems. As an Insta Group Worldwide Company, Exponents provides global exhibit and event solutions to clients around the world.