Work experience

Work experience
2014 - Present

Communications Manager

Customer Communications Manager As Customer Communications Manager I promote Zimmer Dental and its products to internal and external customers on a global basis. I oversee the company's public & media relations campaigns, develop and execute an annual print and digital advertising plan, build brand awareness and generate sales leads through a wide variety of innovative marketing programs. Areas of expertise include: writing press releases, ads, magazine articles & speeches, developing content for the website and social media campaigns, strategic brand management, product launches, trade show participation, event organization & sponsorships, project management and providing creative direction.: In conjunction with the Brand and Marketing teams, I successfully launched several new products on a worldwide basis
2012 - 2014

Director of Marketing

Director of Marketing & Events I provided strategic & creative leadership to Brand B, DisplayWorks' award-winning experiential marketing & events agency. Brand B develops effective branding strategies, creates & produces corporate events, conferences & road shows, develops integrated marketing campaigns & customer engagement activities, and develops content & social media campaigns on behalf of DisplayWorks' clients. In addition, I established, implemented & managed the company's overall marketing programs & strategies to increase brand awareness & accelerate the company's growth. In this capacity, we significantly expanded the company's internal marketing activities to include interactive presentations, continuity campaigns, content development activities, customized DisplayWorks apps, trade show participation, innovative sales support tools which utilized traditional & digital marketing techniques, public relations & advertising campaigns, new lead generation programs, website enhancements and launched the company's social media program.
2011 - 2012

Sales & Marketing Manager


Created and executed successful events, customer engagement activities & experiential marketing programs on behalf of our clients who are involved in a variety of industry sectors which include: medical devices, pharmaceuticals products, high-technology & consumer products in. Major clients included: Beckman-Coulter, Novartis, Visit California Tourism Department, Vizio, Skin Medica(Allergan), Naked Juice(PepsiCo), D-Link & Aston Martin. Redesigned the company's website which improved website traffic by 35% and generated additional qualified leads which resulted in over $3 million in incremental sales in. Streamlined DisplayWorks' RFP process and created strategic responses which generated$ 2.8 million in new business for the company in 2013 Maximized DisplayWorks' presence at the 2013 Healthcare Convention & Exhibitor's Association(HCEA) Trade Show & Annual Meeting by implementing an integrated exhibit marketing program which included pre-show, at-show and post-show marketing campaigns, an in-booth customer engagement activity & and an innovative digital media solution which generated 3 times more qualified leads than the previous year Laid foundation for a major rebranding of DisplayWorks in an effort to reposition the company and promote the expanded service offerings Sales & Marketing Manager As DisplayWorks Sales Manager, I led the sales activities of a team of 24 Account Executives in 7 locations throughout the United States. I also directed the activities of a five member Creative Team within Brand B, DisplayWorks' in-house strategic marketing agency.: Developed, managed and mentored DisplayWorks' sales teams in 7 locations throughout the US in an effort to increase sales revenues on a nationwide basis Facilitated the acquisition of a pharmaceutical training & events company in Parsippany, New Jersey and integrated its operations into the parent company Instrumental in establishing a full-service 64, 000 sq. ft. facility in Houston, TX. which became profitable within 18 months Expanded the company's training programs and successfully delivered them to sales teams in our facilities throughout the United States

EXPONENTS, San Diego, California Exponents is an award winning manufacturer of a broad range of innovative exhibit systems. As an Insta Group Worldwide Company, Exponents provides global exhibit and event solutions to clients around the world.

2009 - Oct 2009

Vice President of Sales & Marketing

Vice President of Sales & Marketing the Vice President of Sales & Marketing for Exponents, I was responsible for creating and executing a strategic plan to enable the company to achieve superior business results through innovative sales and marketing programs on a worldwide basis. I was responsible for developing profitable business relationships and increasing sales through the company's distribution network, direct sales activities and alternate sales channels. I also directed the company's overall marketing activities which utilized multiple channels including social and digital media marketing, public relations campaigns, content development, customer engagement & experiential marketing activities such as seminars and trade show/event participation.: Redesigned the company's website to make it more informative and user friendly and to reflect the company's new products and expanded global capabilities Significantly increased company sales revenues since the acquisition by Insta Group in Regained the confidence of the dealer network in 75+ locations throughout North America and added new partners in multiple locations Created new print and electronic brochures, training courses, lead generation programs and dealer support tools
2008 - 2009

Managing Partner

Apple Valley, Minnesota DeLuca International, Inc. provides management consulting services to a broad range of clients in an effort to help them maximize their performance in global markets. Managing Partner As a partner in DeLuca International Inc., I provided strategic direction & advice to companies interested in entering or expanding their business activities in global markets. Services. included: strategic planning & implementation, market research & analysis, sales & channel development/management, business development & expansion, global marketing, advertising, communications & public relations and exhibit planning & event management. Experience in a variety of industries including medical devices, pharmaceuticals, consumer products and steel, oil & gas industries.: Facilitated US companies efforts to expand their sales, marketing and distribution activities in key markets throughout the world Identified & negotiated agreements with international licensees on behalf of American companies interested in expanding their business activities in global markets Organized & managed meetings, conferences, exhibitions & events in the US on behalf of several foreign companies & government organizations Developed & implemented strategic plans for Asian & European companies interested in expanding their activities in North America
1997 - 2007

International Business Development Manager

International Business Development Manager As Skyline's International Business Development Manager, I created a comprehensive global expansion strategy and led the company's overall sales, marketing & business development activities in markets outside of North America. I recruited, motivated & managed a global network of 54 international distributors in 42 countries and expanded Skyline's presence in strategic markets such as China. In addition, I created a series of innovative marketing programs, developed & launched new products and implemented a global communications plan to increase brand awareness and position Skyline as a global leader within the exhibition industry. I also managed all aspects of the company's participation in tradeshows, exhibitions, conferences, dealer meetings and special events throughout the world. In addition, I had P&L responsibility for International Sales Division and developed international pricing strategies, financing programs & sales quotas to achieve revenue goals while maintaining margins.: Exceeded international sales goals by delivering double-digit growth consecutively for seven years. Under my leadership Skyline's international sales doubled and in, sales increased by 32%, thus achieving the highest international sales revenues & profits in the history of the company Motivated, managed and inspired a network of 54 dealers in 42 foreign countries Increased market share & expanded presence in strategic locations around the world by recruiting 21 new international distributors/channel partners during my tenure at Skyline Interacted with cross-functional teams to develop, launch & market 18 new products, 5 of which were specifically designed for international markets Conceived & executed inspiring special events including Skyline's bi-annual EXPO which attracted 600+ visitors from around the world, and was responsible for all aspects of Skyline's participation in numerous tradeshows, industry conferences & dealer meetings around the world Developed multi-lingual websites in 9 languages resulting in 42% increase in generation of international leads Established initial presence in mainland China which evolved into a multi-million dollar wholly-owned foreign enterprise near Shanghai, China Initiated and managed an international financing program which offered more flexible payment terms & decreased exposure to risk in foreign markets, resulting in a 52% increase in international sales since program launch
1983 - 1997

International Medical Industry Specialist

The Minnesota Trade Office is the primary international trade & investment promotion agency for the International Trade Representative & International Medical Industry Specialist






Shaw Academy


University of Minnesota