• 30 Blandford Street, London W1U 4BY

Eliza Belogolovskaia

Work History

Work History

Marketing Manager                                                                                             London, UK

Jun 2014 - Jul 2015
GOPPAR Digital
  • Collaborated with CEO in development of brand, logo, product pricing, website content and construction, client relations, client website analytics and consulting
  • Developed client hotel website redesigns; including booking engine functionalities
  • Created monthly digital marketing reports, including SEO and PPC
  • Analysed OTA Insight and Distribution Channel data for clients, provided performance analysis against the competitive set and managed invoicing
  • Conducted competitor and prospective partner market research

Assistant Account Executive                                                                New York, NY, USA

Jul 2011 - Jan 2012
GOPPAR Digital
  • Created budgets and managed client portfolio with proven ROI
  • Developed and managed clients' hotel website content and functionality, including web design, social media, SEO, SEM, email marketing, mobile marketing, strategic linking and online media
  • Conducted new client research, marketing/website audits, gap analysis and consulting
  • Implemented the use of Smith Travel Research (STR) benchmarking reports company wide

PR, Sales & Marketing Intern                                                                 Palo Alto, CA, USA

May 2010 - Aug 2010
Four Seasons Hotel Silicon Valley
  • Managed media relations, social networking and restaurant advertising
  • Performed internal SWOT analysis and researched potential clientele
  • Assisted Room Service and Catering during periods of high demand

Sales & Marketing Intern                                                                          Boston, MA, USA

Sep 2009 - Dec 2009
Fairmont Hotel Battery Wharf
  • Reviewed inquiries, planned and supervised Events & Catering
  • Organised in-house VIP amenities
  • Handled sales team office coordination and administrative work

Consumer Marketing Intern                                                                   San Jose, CA, USA

Jun 2006 - Aug 2006
PayPal (eBay)
  • Developed marketing strategy to appeal to college students
  • Scheduled all mass pay-outs for marketing campaigns
  • Collaborated in developing a new interactive website enabling charitable giving via SMS
  • Researched new and developing mobile technology

Education

Education

Westminster Business School                                                                           London, UK

2013 - 2014
MA in Marketing Communications with Merit

Boston University                                                                                       Boston, MA, USA

2008 - 2011
BS in Hospitality Administration, minor in Philosophy

Skills

Computer: MS Office, Outlook, Final Cut Pro, Photoshop, Keynote, OPERA PMS, Cision, Lotus Notes, Open Table, Contribute, QuickBase, Listrak, CMS Plus, Vocus PR, Webex, Omniture, basic HTML, Google Analytics, Google AdWords, OTA Insight, Smartsheet, WordPress, Hootsuite, MailChimp, Canva/Visual.ly

Language: English (native), Russian (native), French (proficient)