Work experience

Work experience
2005 - 2010

co-founder | director of brand development


frank • authentic branding + organizational courage through social media From internal employee engagement initiatives to external customer community-building, frank drives business results through internal and external social media campaigns. We do it for a lot of great clients like: + PepsiCo + ING Financial + Endura Financial + Burns Engineering + Hearth Connection + Give Us Wings + Best Buy + Finnegan's Irish Amber + Optiwin Windows + Valamar Hotels & Resorts And we do it with our own 2.0 products and services: 1. frank/inside: a powerful, step-by-step methodology to help you build internal conversation, community and collaboration through social media. (Find more at 2. Toe Jam and The Toenail Fairies: a gross, fun, graphic novel self-published for passive readers in grades 2 - 6. (Find more at 3. Evolution Through Vacation: a travel e-guide I co-wrote with my colleague Gretchen Carlson ... and an amazing way to transform vacation energy into everyday energy. (Find more at or check out some press here.)

2004 - 2005

Account Executive / Writer

Met Hodder

From managing projects to writing scripts and spots, my time at Met|Hodder was an educational one. Coming from traditional advertising, here I was introduced to television as entertainment marketing and digital out-of-home content as a value-add to business and consumers alike. My clients included: + ABC + Lifetime Television for Women + Disney + Kerzner International + LodgeNet + Walgreens + Meijer

2004 - 2004

Senior Copywriter

Charthouse Learning

I was recruited to lead the creative team in the global re-branding of The FISH! Philosophy. With this product, I truly learned the importance of organizational alignment and employee engagement as well as the integral nature of role and soul through the Charthouse mantra of "helping people live fully in all parts of their lives, especially the major portion they spend at work." In addition, I assisted in the the successful, U.S. launch of the product extension, FISH! For Schools. This included an exciting and fulfilling project: editor of the book "Schools of FISH!", an incredible collection of transforming stories — from teachers to administrators, at all levels across the country — addressing the issues teachers deal with every day.

2001 - 2004

Senior Copywriter

Star Tribune

As an experimental initiative, I was hired to help build an internal "agency" within the Star Tribune marketing group. The goal was to offer a value-add service to customers interested in advertising with the Star Tribune through creative services. While not all campaigns were "bought", our team produced creative for clients including: + Nieman Marcus

+ Sun Country Airlines

+ Summit Beer + Juvenile Diabetes Research Fund In addition, my group was the award-winning agency of record for The Roanoke Times in Roanoke Virginia. I was responsible for the creative branding and copywriting for all marketing pieces (TV, billboards, direct, inserts, etc.) as well as marketing strategy. This relationship continued as a freelance project for many years even after I left Star Tribune.

2001 - 2001



After a lay-off, I relied on my talents and chutzpah to drum up some freelance work in between full-time gigs. Clients included: + The Hartford + Target This "free" time also pushed me into the exploration of magazine work and my writing was published in Midwest Home & Garden magazine with a riveting little article about seasonal design.

2000 - 2001


Colle + McVoy

Copywriter for CODE50, Colle+McVoy's niche agency specializing in marketing to consumers aged 50 and better, I co-created campaigns for clients including: + American Express + Johnson & Johnson / Merck + Turkish Tourism Board + Winnebago + Onan In addition, I spoke as a Subject Matter Expert on Boomer Marketing to groups including the Aruba Certified Travel Agent Conference and more. Finally, I also co-led the first redesign and rewrite of C+M's corporate website. While the site has been updated since then, this was my first exciting taste of the power of the web through user functionality, inspiring content and innovative technology.

1997 - 2000


The Sandcastle Group

My first official job out of college, The Sandcastle Group taught me so much about marketing, advertising and PR. A niche agency focused on "Mature Marketing" -- marketing to consumers aged 50 and better -- I learned the true meaning of "target audience" and the importance of speaking a target's language and meeting consumers where they are. Participating in multiple aging research studies and building off Sandcastle's proprietary "Mature Excitement" themes, I co-created award-winning campaigns for clients including: + American Express + New Balance + Minnesota Department of Health + United Health Group + Jones Harrison Residence + AdvoLife + Omron + Starkey Labs



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