Download PDF


Professional ProfileExperienced executive in Marketing, eMarketing and CRM areas in the following industries: pharmaceutical, mass consumption, medical equipment and oil engineering. Career developed in multinational companies such as: Roche, Souza Cruz, Wyeth, MD International, and Dover Corporation. Expertise in the definition of strategies and management of offline and online marketing tools, leading efficient Marketing and Sales team, projects, licensing brands, corporate communication and organizational changes. Skills and Abilities•Skills to deliver complex projects, even under adverse conditions;•Creation and mobilization of high-performance result-oriented teams;•Innovative and capable of leading teams and integrating different areas, joining creativity, efficiency and reaching targets;•Negotiation and public relations skills with several stakeholders; Clients, Distributors, Professional Organizations, NGOs, media and the Government;•Highly synergic, persuasive and challenge-oriented; •Strategic and entrepreneurial vision;•Management of projects involving strategic alliances.

Work experience

Oct 2008Present

Marketing Consultant

INCTR International Network for Cancer Treatment and Reaserch

Development of the NGO Online strategic plan and business processes in order to support fund raising activities and eMarketing projects to generate traffic for the targeted stakeholders. Feasibility of this project will be displayed by 3rd. Quarter 2009.

Jan 2006Jun 2008

Marketing and CRM Manager / Head eMarketing Latin America

Produtos Roche

Main responsibilities:•Strategic and operational management of the CRM for Marketing, Sales and Commercial Operation units; continuous improvement of processes and other promotion channels; management of the clients’ portfolios by value and quality of information (CRM/Siebel platforms); responsible for the contracts with external communication agencies of several media types. •Management of the eMarketing/Web 2.0 strategic activities to Latin America and interface with the regional IT, reporting and representing the region in the global team in Switzerland. •Responsible for approximately 100 (direct and matrix-managed) employees in Brazil and Argentina.

Feb 2004Dec 2005

International Product Manager

Main responsibilities:•International assignment to the Bonviva brand; strategic alliance between Roche and GSK; responsible for the branding initiatives in Mediterranean Europe, Latin America, Middle East and Africa. Other activities: development of the global packaging, support strategy to patients, e-marketing, roadshows and events, and KOL management.

Jan 2001Feb 2004

Marketing Planning and Corporate Communication Manager

Produtos Roche

Main responsibilities:•Management of the Metabolism (Xenical), Dermatology (Roacutan and portfolio), Tamiflu and other mature products of the Primary Care division - which represents 40% of Roche's income. The sales team of approximately 90 employees was managed under a matrix type of management: web reference and •Responsible for the creation and structuring of Roche's corporate communication area.•Managed approximately 60 people. (headcount and outsourcing).

Aug 1997Dec 2000

Grouper and Senior Product Manager Brazil

Produtos Roche

•Responsible for coordinating and maximizing profitability and market share of mature products in the following lines: antibiotics, anti-inflammatory and osteoporosis, in addition to re-launch of products to market niches with new indication, and pre-marketing of Tamiflu. Responsible for 7 professionals.

Jul 1995Aug 1997

Senior Product Manager - OTC

Wyeth-Whitehall Laboratories

Main responsibilities:• Planning and launch of the painkiller brand Advil and divestment of a local line of mature products. Responsible to the creation and revitalization of this line to be sold to other companies in Brazil.

Feb 1992Jul 1993

Regional Sales Manager / Brazil-Paraguay

MD International Inc.

Main responsibilities:•Implementation of the Brazilian sales branch. Expansion of the distributors network and local marketing activities, manuals, fairs, events and congresses, contracting and management of a team of sales reps. •Responsible to the management of a team of 12 employees.

Aug 1988Jul 1991

District Sales Logistics and Distribution Manager

British American Tobacco (Souza Cruz)

Main responsibilities:•Participation in the Marketing trainee program "On the Job", throughout the entire program. As region manager for Paraná, acted in the recovery of market share and as district sales manager, restructured the sales and logistics teams for the regions of Vale do Paraíba and São Paulo State’s northern cost. Implemented sales team efficiency initiatives, market share recovery, renegotiated with local distributors pursuing the outsourcing of distribution operations and participated in the implementation of the sales system in the State of São Paulo sales force automation pioneer project in Brazil.•Managed approximately 200 people.

Aug 1987Apr 1988

Marketing Trainee

Dover Corp. OPW Division

•Market survey projects and follow-up system to international bids.


Intensive Marketing Champions Programme 2007