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About Eli Seruya

He has extensive experience in both finances and operations and has served as both chief financial officer and chief operating officer. After a decade in executive chairs, Eli Seruya opened his own businesses and he now operates a consulting firm, a swimwear designer, and a tax preparing firm, all three of which are based in Brooklyn.Seruya utilizes his expertise in financial oversight, budgeting, and relationship building at Midtown Consulting Group, which he opened in February of 2010. Less than two years later, he opened Modest by the Sea, a swimwear designer catering to Muslim women. By September 2011, he also owned Liberty Tax Services, which provides income tax returns for individuals. Furthermore, Eli Seruya acts as president of his local Temple, through which he provides free tax preparation services for those who could not otherwise afford it. His hobbies include bicycling, traveling, and learning languages. He is fluent in Spanish and Hebrew and is currently studying Arabic.

Work experience

Feb 2010Present


Midtown Consulting Group

As your company grows, your financial needs extend beyond the capacities of the controller. Bringing a full time Chief Financial Officer on board, however, is a larger commitment.Midtown Consultants Group provides in house financial management on an ongoing or one time basis, affording your company the expertise it needs to emerge from a challenging point or break through upper barriers. Here are some of the ways your business can benefit from as needed services. Banking line requirements Due diligence for any major transaction or acquisition. Benefits paakage analysis Insurance requirements Tax return preparation Corporate structuring/next generation planning Crisis Management and execution

CFO services of Midtown Consultants Group for small to mid-size companies - now look forward.

Jul 2011Present


Modest by the sea

Modest by the sea introduces modest fashionable swimsuits for Muslim women who are interested in high-quality comfortable and unique styles and take modesty seriously. We use only the finest four way stretch fabric with a spandex/ lycra blend. Our fabric is water repellent , quick drying and high chlorine resistant. We stand behind our products and want all our customers to be 100% satisfied with their purchases all the time. Modest by the sea understands the needs of the modern modest Muslim woman. We design all our swimwear keeping with our traditions and allowing you to enjoy the great outdoors. All styles are approved prior to our manufacturing to incorporate choice as well as functionality. We applaud all God -fearing woman who follow the path of being "modest by the sea".

Sep 2011Present


Liberty Tax Services

Liberty's income tax preparation services give you tax advice the way it's meant to be: friendly, accurate and with a money back guarantee. When you come to us with your tax return, relax and let a Liberty Tax preparer take care of finding your biggest refund. Every tax preparer in our stores has undergone thorough training in both state and federal tax structures. We know the tax code, and we know how it applies to you. Now let us use that knowledge to get you the big refund you deserve, or possibly save you money by finding tax breaks. No matter how complex your tax situation, our professional tax service team is ready to help you. We can assist with your standard income tax return, but we're also well versed in the complexities of self-employment, home based businesses, and more. We're available for you throughout the year when you need to file estimated taxes or when you have tax questions. Friendly, knowledgeable tax filing experts and results you can trust: that's the Liberty Tax guarantee. We make customers our priority so when you're looking for a tax service firm, Liberty is the best choice. Liberty Tax provides computerized income tax preparation services, electronic filing, audit assistance and free review of income tax returns.

Mar 2010Jun 2011


Brand Science

•Direct and administer all financial plans •Oversee business policies and accounting practices •Review and analyze financial reports •Support and advise the CEO in decision making •Lead and support organizational budgeting process •Oversee reporting and monitoring of organizational performance metrics. •Provide overall financial oversight and monitoring. •Ensure that relevant financial data is presented to the CEO and senior management team.

Was hired for 3 months and engagment was extended for 15 months

Worked closely with itochu (an international company) and there team of professionals to sell the LeSportsac brand . deal closed april 2010

Feb 2000Feb 2010


Consolidated Children Apparel Inc. (CCA INC.)

•Oversee all accounts, ledgers, and reporting systems, ensuring compliance with appropriate Generally Accepted Accounting Principles, regulatory requirements, and Office of Management and Budget audit requirements. Maintain internal control safeguards and coordinate all audit activities. •Partner with the vice president of information technology (IT) to procure specialized finance IT systems that meet the needs of the organization. •Manage cash flow and forecasting. Develop a reliable cash flow projection process and reporting mechanism that includes minimum cash threshold to meet operating needs. Optimize the handling of banking relationships and initiate appropriate strategies to enhance cash positions. •Oversee budgeting and the implementation of budgets so as to monitor progress and present financial metrics both internally and externally


Jan 1978Jan 1982


Towson University

3.8 average GPA