Elena Polishchuk

Elena Polishchuk

Summary

10 years in Corporate Affairs with multinational companies in emerging markets - Creation, protection and enhancement of company’s reputation among key external audiences - Development of corporate affairs strategy and budget - Ability to establish positive working relations and communication with local media, government agencies, legislators, academia, local business, industry, consumer associations, etc - Management of complex corporate external and internal issues - Experience in counseling senior executives in reputation, crisis management and media relations

Work History

Work History
Apr 2009 - Jun 2009

Marketing dep.

Nike Middle East
2003 - 2008

External Affairs Manager

Amway Corp. office

- Establishment of partnerships with local media, state officials, opinion makers, business communities, NGOs and other stakeholders who could influence the company’s business in CIS

- Set up of External Affairs function

- Department supervision, training, mentoring and evaluation

- Development and implementation of corporate affairs strategy and budget the affiliate ($500 million annual sales).

- Launch of CSR program with UNICEF and local NGOs. The program generated over $100,000 in the first 7 months of operation.

- Crisis Management Plan development. Organized Media trainings for trade centers and management

Jan 2001 - Dec 2003

Public Relations Manager

AVentures

- Design and execution of comprehensive marketing plan to raise $50 million of venture capital funds

- Marketing campaigns development and execution

- Organization and management of various events (annual road show of Ukrainian technologies in the USA)

- Clients’ network development and relationship building

Education

Education
2008 - 2009

MBA

Hult International Business School
2004 - 2006

Diploma

Chartered Institute of Public Relations