Senior Internet Strategist
My job is to plan and implement online campaigns to reach clients' audiences through websites, email, blogs, social media, video, and advertising. The kinds of projects I work on include advocacy, fundraising, list-building, event promotion, and more. As a client and project manager I am a stickler for details; I meet deadlines and budgets every time, and consider it part of the job to maintain regular communication with everyone involved in the process.
What do I actually do on a daily basis? I'm the go-to person for messaging strategy, social media plans, online advertising, writing and editing (both copy for clients and proposals), and marketing brainstorming. I'm a whiz with content management systems and HTML, so you'll often find me helping out with building sites and emails. (I've trained a client or two in using their CMSs and CRMs as well.) I'm great at assessing a client's needs based on analytics and goals, and equally comfortable taking the lead on implementing changes. I've also been known to kick in with my video editing and Photoshop skills whenever they're needed.
Most of all, I'm known for my dedication to getting my clients' messages out to the world. I've worked with people in fascinating and variegated fields: technology policy, broadcasting, health care, home ownership, wildlife and environmental preservation, interfaith alliances, human rights, and more. Great messaging (and the technical knowledge to implement it) is more than a paycheck for me - it's a platform for promoting the ideas and causes that I value.