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Elena Solovyeva

VP, Business Development/Monetization


In charge of growing company revenue steams

Key info

Highly performing executive with 10+ years worldwide experience in digital focusing on product monetization, business development and partnerships 

Work experience

Jan 2015Present

VP, Business Development/Monetization

ZeptoLab - the company which creates outstanding mobile games

My role is to grow the company's revenue. Lead the following projects:

  • "Cut the Rope" franchise overall strategy & performance
  • Constant search for new biz opportunities & partnerships, operations set up and turning them into new revenue streams
  • Key accounts' management (Apple/Google/MS/Amazon)
  • Mobile Advertising monetization growth through ad-networks and media-agencies (kids specific)
  • Business development for mobile carriers' distribution channels (WW);
  • Licensing and merchandising program set up, expansion and growth;
  • In-house animated content worldwide distribution and monetisation through VOD (Netflix, Hulu etc), Youtube and other video platforms; 
  • Co-brand partnerships with FMCG, QSR, mobile Carriers (WW, inc. Asia)
Jan 2012Jan 2015

Director, Business Development/Monetization

ZeptoLab - the company which creates outstanding mobile games

Joined ZeptoLab's team among the first 10 employees to lead Zeptolab's monetisation efforts.

  • Initiated advertising sales business from scratch in 2011 and grew it to a top revenue source for the company by 2014;
  • Built an infrastructure and successfully launched direct advertising sales;
  • Created and implemented innovative mobile advertising products highly recognised by key advertising platforms, such as Facebook and Google;
  • Built a team of professionals to grow advertising sales;
  • Launched Zeptolab's online brand-store to push merchandising sales;
  • Contributed to #1 positions of Zeptolab's games and downloads growth by setting up an infrastructure for cross-promotion and running effective user acquisition marketing campaigns.

Jun 2004Dec 2011

Digital Marketing & Mobile Content Sales Team Lead

Samsung Electronics RUS
  • Technological leadership: drove continuous innovations to company best-practices, for ex. NFC-services, mobile payment solutions, mobile coupon etc.;
  • Mobile content sales: built "Samsung Fun Club" mobile entertainment portal in Russia with the annual revenue of $50 million;
  • Value Added Services integration: initiated & launched a number of commercial B2C services in CIS for Samsung products (mobile handsets, laptops and smart TV), such as Samsung application store, games, video, music, e-books; 
  • Online marketing: Executed effective online campaigns using viral marketing, e-newsletter, SMS, banner & context advertising, SEO for different target groups (B2C, B2B) with different objectives (brand awareness, product launch, web-traffic, sales etc.)
  • CRM: brought continuous innovations into company CRM practices: Unified Customers' DB, Single Sign On implementation, online cross-sale & upsale though customers’ DB 
  • E-commerce management at set-up in-house e-commerce project: e-shop at




Plekhanov Russian Academy of Economics




Volgograd State Pedagogical University

Linguistics (English and French)



Open University of Great Britain

Business finance, marketing, management