Elena Solovyeva

  • Barcelona, Spain 

VP of Sales &Marketing 

Summary

In charge of: biz development & regional strategy (incl. Asia), key accounts (Apple/Google/MS/Amazon), animation (production/distribution), advertising sales, licensing & merchandising), co-brands

Key info

Highly performing sales executive with 10+ years experience in IT and Telecommunications field currently specialising in worldwide mobile gaming market aimed at multiplying company revenue.


Work History

Work History
Jan 2015 - Present

VP, Sales & Marketing 

ZeptoLab

Oversee company's sales by seeking new revenue sources & multiplying existing ones. Lead the following projects:

  • Regional expansion and revenue growth (focus on Asia, LATAM, MEA, SEA)
  • Biz dev for key accounts (Apple/Google/MS/Amazon)
  • Business development for Tier 2 distribution channels (WW);
  • Mobile Advertising monetisation &  direct sales to media agencies/brands (kids specific)
  • Licensing and merchandising program expansion and growth;
  • Animated content worldwide distribution and monetisation through VOD (Netflix, Hulu etc), Youtube and other video platforms;
  • Co-brand partnerships with FMCG, QSR, Mobile Carrers
Jan 2012 - Jan 2015

Digital Marketing Director

ZeptoLab

Joined ZeptoLab's team among the first 10 employees to lead Zeptolab's monetisation efforts.

  • Initiated advertising sales business from scratch in 2011 and grew it to a top revenue source for the company by 2014;
  • Built an infrastructure and successfully launched direct advertising sales;
  • Created and implemented innovative mobile advertising products highly recognised by key advertising platforms, such as Facebook and Google;
  • Built a team of professionals to grow advertising sales;
  • Launched Zeptolab's online brand-store to push merchandising sales;
  • Contributed to #1 positions of Zeptolab's games and downloads growth by setting up an infrastructure for cross-promotion and running effective user acquisition marketing campaigns.

Jun 2004 - Dec 2011

Digital Marketing & Mobile Content Sales Team Lead

Samsung Electronics RUS
  • Technological leadership: drove continuous innovations to company best-practices, for ex. NFC-services, mobile payment solutions, mobile coupon etc.;
  • Mobile content sales: built "Samsung Fun Club" mobile entertainment portal in Russia with the annual revenue of $50 million;
  • Value Added Services integration: initiated & launched a number of commercial B2C services in CIS for Samsung products (mobile handsets, laptops and smart TV), such as Samsung application store, games, video, music, e-books; 
  • Online marketing: Executed effective online campaigns using viral marketing, e-newsletter, SMS, banner & context advertising, SEO for different target groups (B2C, B2B) with different objectives (brand awareness, product launch, web-traffic, sales etc.)
  • CRM: brought continuous innovations into company CRM practices: Unified Customers' DB, Single Sign On implementation, online cross-sale & upsale though customers’ DB 
  • E-commerce management at samsung.com/ru: set-up in-house e-commerce project: e-shop at samsung.com

Education

Education
2003 - 2005

Bachelor

Plekhanov Russian Academy of Economics

Marketing

1996 - 2001

Bachelor

Volgograd State Pedagogical University

Linguistics (English and French)

1999 - 2001

Certification

Open University of Great Britain

Business finance, marketing, management