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Elena Solovyeva

VP, Business Development/Monetization

Summary

In charge of growing company revenue steams

Key info

Highly performing executive with 10+ years worldwide experience in digital focusing on product monetization, business development and partnerships 

Work experience

Jan 2015Present

VP, Business Development/Monetization

ZeptoLab - the company which creates outstanding mobile games

My role is to grow the company's revenue. Lead the following projects:

  • "Cut the Rope" franchise overall strategy & performance
  • Constant search for new biz opportunities & partnerships, operations set up and turning them into new revenue streams
  • Key accounts' management (Apple/Google/MS/Amazon)
  • Mobile Advertising monetization growth through ad-networks and media-agencies (kids specific)
  • Business development for mobile carriers' distribution channels (WW);
  • Licensing and merchandising program set up, expansion and growth;
  • In-house animated content worldwide distribution and monetisation through VOD (Netflix, Hulu etc), Youtube and other video platforms; 
  • Co-brand partnerships with FMCG, QSR, mobile Carriers (WW, inc. Asia)
Jan 2012Jan 2015

Director, Business Development/Monetization

ZeptoLab - the company which creates outstanding mobile games

Joined ZeptoLab's team among the first 10 employees to lead Zeptolab's monetisation efforts.

  • Initiated advertising sales business from scratch in 2011 and grew it to a top revenue source for the company by 2014;
  • Built an infrastructure and successfully launched direct advertising sales;
  • Created and implemented innovative mobile advertising products highly recognised by key advertising platforms, such as Facebook and Google;
  • Built a team of professionals to grow advertising sales;
  • Launched Zeptolab's online brand-store to push merchandising sales;
  • Contributed to #1 positions of Zeptolab's games and downloads growth by setting up an infrastructure for cross-promotion and running effective user acquisition marketing campaigns.

Jun 2004Dec 2011

Digital Marketing & Mobile Content Sales Team Lead

Samsung Electronics RUS
  • Technological leadership: drove continuous innovations to company best-practices, for ex. NFC-services, mobile payment solutions, mobile coupon etc.;
  • Mobile content sales: built "Samsung Fun Club" mobile entertainment portal in Russia with the annual revenue of $50 million;
  • Value Added Services integration: initiated & launched a number of commercial B2C services in CIS for Samsung products (mobile handsets, laptops and smart TV), such as Samsung application store, games, video, music, e-books; 
  • Online marketing: Executed effective online campaigns using viral marketing, e-newsletter, SMS, banner & context advertising, SEO for different target groups (B2C, B2B) with different objectives (brand awareness, product launch, web-traffic, sales etc.)
  • CRM: brought continuous innovations into company CRM practices: Unified Customers' DB, Single Sign On implementation, online cross-sale & upsale though customers’ DB 
  • E-commerce management at samsung.com/ru: set-up in-house e-commerce project: e-shop at samsung.com

Education

20032005

Bachelor

Plekhanov Russian Academy of Economics

Marketing

19962001

Bachelor

Volgograd State Pedagogical University

Linguistics (English and French)

19992001

Certification

Open University of Great Britain

Business finance, marketing, management