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Elena Gavrilas

Marketing Manager

Work experience

Apr 2008Oct 2014

Marketing Manager

MCS, Maxlinie-Comp Ltd, Chisinau, Republic of Moldova

Company profile: IT Company - Distribution and Corporate Solutions provider, Repair service, Retail store.
Work with owner of company for tactical planning to develop and execute strategies to achieve goals. Also was a part of a sales team for promotional activity and other events to bring new customers and increase sales.

  • Created a team (including selecting advertising company) to implement strategy and delivering on objectives.
  • Planned and managed marketing activities across all online and offline channels. To achieve the better results and save more budget, I used to combine this channels. One of this company was a lottery with live draws, which was transmitted online through one of website. This move leaded new customers and growth sales with 30% for the next 3 months.
  • Created distinct strategies for each of the 4 separate areas (retail, repair service, distribution, and corporate solutions) to eliminate customer confusion and improve sales.
  • Set up new marketing strategies. Based on analyse of all marketing company, my suggestion was to focus on online activities, like Facebook, and targeting websites. That action save up to 50% of the marketing budget and regular bring new clients and increase sales with 30% in each month.
  • Created and developed Facebook page with daily posting of news, promotion, product’s review and information about company. Including advertising campaign to promote company and sale products.
  • Produced marketing campaigns for key international partners, like Philips, Acer, Apple, Lenovo and Kaspersky.
  • Responsible for all incoming emails from customers and be sure that they needs will be satisfied.
  • Wrote marketing emails & then sending them to customers & sales prospects, using Outlook and MailChimp, as a result grew contact database with 200%.
  • Maintenance company website with writing new marketing material and online content.
  • Used Google Analytics to identify key words and behaviour of visitors to propose new solutions for sales team and initiate new campaign.
  • Developed the new website, through EBRD (European Bank for Reconstruction and The Development) project. Worked close with developer and designers to do improve friendly and useful website, additionally regularly reporting to EBRD of every step of the project. Managed all the process to end the one year project with getting 80% European finance.
  • Reported, tracked and analysed campaigns proving successful strategies and return on investment.
  • Coordinated store display in line with brand guidelines and strategy.
  • Worked with owners and designers to redesign stores spacy and furniture.
  • Proposed and organised training for sales team, with weekly meeting of online trainings and sharing experience of colleges and experts.
  • Coordinated several projects with local the Chamber of Commerce and Industry to develop company, especially managerial and sales team.
  • To improve and increase trust of customers, implemented Quality Management System ISO 9001.
  • Successful participation in tradeshows, exhibitions & organised other events like conferences, seminars etc.
Jan 2008Apr 2008

Branch Manager

Stilplast-FGF Ltd, Chisinau, Republic of Moldova

Company profile: Importation, manufacturing and installation of PVC and Aluminium profiles.

Playing a leading role in running a successful branch by making the right choices to deliver excellent results and achieve retail goals.

  • Managed and increase business plan of the branch.
  • Focused on achieving customer service.
  • Operated with the daily activities of the branch.
  • Identified opportunities to increase sales of existing products and services.
  • Made sure that all calls are answered in time and on professional manner.
  • Recruited candidates to fill open sales positions at the branch.
Feb 2007Jan 2008

Sales Consultant

Stilplast-FGF Ltd, Chisinau, Republic of Moldova

Company profile: Importation, manufacturing and installation of PVC and Aluminium profiles.
Part of a busy team, driving sales of shop products by communicating and listening to customers and ensuring that they receive the highest standards of customer service. 

  • Matching the customer’s needs to the right product.
  • Treated customers in a friendly and polite manner and do everything to exceed a customer’s expectations.
  • Negotiate with customers on the price.
  • Contacted with prospective clients in personal and by phone.
  • Introduced orders and clients details into databases.
Nov 2005Sep 2006

Data Entry Clerk, Bank cashier

Mobiasbanca Groupe Societe Generale, Chisinau, Republic of Moldova

Company profile: Commercial bank 
Receiving and processing all incoming payments, wire transfers, cheques(including foreign currency), bank drafts. Also handling all Cashier related enquiries from clients. 

  • Data entry of clients detail and daily transactions.
  • Daily cash and cheque handling including foreign payments.
  • Ensure that the tills balance up at the end of the day.
  • Handle all cashier related enquiries from customers.
  • Ensure documents meet required quality standards.


Nov 2013Nov 2013

Certificate for ISO 9001-2008

Chairman of the Chamber of Commerce and Industry of the Republic of Moldova

16 academic hours

Sep 2001Jun 2005


Academy of Economic Studies of Moldova

Licentiate in Economics, specialty Management, specialization Business Management.


English, Russian, Romanian.