Experienced professional in top international digital marketing companies dealing directly with customers and developing business opportunities in the digital marketing environment. My previous journalistic background in some of Spain’s top media groups adds excellent communication skills being a perfect combination and complement to the marketing world besides adding a strong knowledge of the media ecosystem in Spain/ LatAm. 

During my career I have developed strong skills to work under pressure with periodical P&L accountability. Internationally exposed I have dealt with different markets in different countries coordinating various cross-functional teams. Very strong sales, business development, client relationship and account management skills. I am enthusiastic, self motivated, proactive and used to fast-paced environments.


Work History
Feb 2015 - Present

Sales Manager Spain/LatAm, Madrid, Spain

ADvendio is a leading advertising business solution powered by helping publishers & sales houses to increase efficiency in premium ad sales.

  • Target and manage a defined client international market segment of digital publishers in Spain & LatAm.
  • Initiate, develop and close sales opportunities & leads with senior level executives (CxO) digital media companies (Spain & LatAm) with budget responsibility.
  • Proactively participate in digital marketing events, shows and conferences in order to build new successfully relationships and improve visibility of the business unit (e.g. Innovation Day ARI).
  • Develop and maintain an excellent understanding of the needs of prospect clients in the digital advertising marketplace.
Apr 2013 - Jan 2015

Sales Account Manager

SmartAdServer Madrid, Spain

Smart AdServer develops and markets premium ad serving solutions for media agencies and publishers to manage display campaigns for Web, mobile and iPad/tablets. 

  • Responsible for originating and developing business opportunities in online marketing solutions with an assigned Spain & LatAm client portfolio achieving full client satisfaction and with budget responsibility (110% of target achieved in 2013 and 108% in 2014).
  • Build successful and trustworthy relationships with existing clients and prospects.
  • Responsible for communication and marketing tasks for Spain and LatAm (press releases, account planning, event organization (OMExpo, Customer Day), etc.).
Feb 2013 - Mar 2013

Editor/layout Artist

La Gaceta, (Intereconomía Group), Madrid, Spain 
  • Editor / Layout Artist for online publications on iPad and other mobile devices.

Jul 2009 - Jun 2012

Editor/layout Artist

Unidad Editorial, Madrid, Spain
  • Editor / Layout Artist for various group publications.


Jan 2015 - Mar 2016

Master Online in Digital Marketing and Online Social Networks

Instituto Internacional de Marketing, Barcelona, Spain

In collaboration with Abat Oliba CEU University

Nov 2013 - Jan 2014

Mobile Marketing and Business Course

UNED Foundation, Madrid, Spain
  • Profound knowledge on platforms, tools and technology within the mobile area.
  • Understand KPIs application on each strategy in order to undertake the most efficient actions.
  • Understand how traditional markets have been impacted and redefined, advantages and disadvantages, who are the usual suspects, main players and business models.
  • How to apply a mobile strategy in a real environment.
Mar 2013 - Mar 2013

Photojournalism course

Reporter academy, Barcelona, Spain
  • On the ground photojournalism course (Bosnia Herzegovina) centred on Balkans conflict (Bosnian war 1992-1995).
Sep 2012 - Feb 2013

Master’s degree in Web Design

Aula Creactiva, Madrid, Spain
  • Key tools to manage web design projects: Fireworks; Dreamweaver; Flash; HTML5, CSS Styles; JOOMLA, WORDPRESS; Banners; Mailing Design; Corporate websites in HTML; Facebook tabs.
Nov 2012 - Dec 2012

Posicionamiento en buscadores (SEO - SEM)

Instituto Marketing Online, Madrid, Spain
Aug 2012 - Aug 2012

 eMagazine APPS training course 

SYMBIOSIS , London, United Kingdom 

• Using Adobe Digital Publishing Suite. A complete solution to create, distribute, monetize, and optimize engaging content and publications for tablets. 

Sep 2004 - Jun 2009

Licentiate Degree in Journalism

CEU – CARDENAL HERRERA University, Valencia, Spain

(average grades: 7.47/10)



Spanish and Valencian: 

Native speaker    

English: Advanced

- Intensive English course (5 weeks), Embassy London School, August and September 2012, London, United Kingdom

- Summer Intensive English Course (92 hours), Hyland Language Centre, August 2011, Madrid, Spain.

- The English Institute (University of Cambridge local syndicate, 1994-2002), Dénia, Spain


  • Full professional proficiency: CRM – Salesforce; Microsoft Office Package;  QuarkXpress.
  • Other design and layout programmes advanced level: Adobe Digital Publishing suite, In Design: Adobe Photoshop, Adobe Fireworks, Macromedia Dreamweaver, Adobe Flash, Freehand.


  • B1 Driver’s License.
  • Indoor football (Female Marina Alta League 1996 – 2005; 2008 CEU – Cardenal Herrera University Team), Running (10k races, e.g.: San Silvestre); Padel; Reading; Music and films.