- Media planning & campaign executing
Executing of Initial research and competitive analysis.
Developing unique media strategy depending on the campaign objectives: launch, sales/event promotions, evergreen, user acquisition etc.
Developing media documentation: media toplines, strategy decks etc. including digital and traditional media.
RFPing and negotiations with vendors. Working with vendors (including influencers and content creators) to be sure that client's message has been delivered correctly and campaign execution meets or exceeds client's KPIs.
Budgeting (successful experience working with $1M+ campaign budgets) , managing campaign execution (including successful execution AAA-game launches) , monitoring campaign performance, making timely optimizations and campaign adjustments.
Providing campaign performance reports as well as executing mid- and post-mortems, providing key learnings for future campaign.
- Client management
Building strong relationships with key clients: Square Enix, NcSoft, 6ft etc. Experience of work with Disney IPs.
Working with the client during every step of the campaign, starting from kick off meeting and campaign brief till post-mortem presentation.
Presentation of media strategy, negotiation of media plan as well as providing POV on creatives.