Printing tool Download PDF

Work History

Jul 2018Present

Media Strategist

Liquid Advertising

Advertising agency

  • Media planning & campaign executing

Executing of Initial research and competitive analysis.

Developing unique media strategy depending on the campaign objectives: launch, sales/event promotions, evergreen, user acquisition etc.

Developing media documentation: media toplines, strategy decks etc. including digital and traditional media.

RFPing and negotiations with vendors. Working with vendors (including influencers and content creators) to be sure that client's message has been  delivered correctly and campaign execution meets or exceeds client's KPIs.

Budgeting (successful experience working with $1M+ campaign budgets) , managing campaign execution (including successful execution AAA-game launches) , monitoring campaign performance, making timely optimizations and campaign adjustments. 

Providing campaign performance reports as well as executing mid- and post-mortems, providing key learnings for future  campaign.

  • Client management

Building strong relationships with key clients:  Square Enix, NcSoft, 6ft etc. Experience of work with Disney IPs. 

Working with the client during every step of the campaign, starting from kick off meeting and campaign brief till post-mortem presentation.

Presentation of media strategy, negotiation of media plan as well as providing POV on creatives.

Dec 2016Jul 2018

Associate Media Strategist

Liquid Advertising

Advertising agency

Feb 2016Nov 2016

Acquisition & Account Manager

V-Media Performance Agency, New York, NY

Performance Agency that combines technology and an unique expertise in traffic acquisition.

  • Strategic planning:

Developing and executing marketing and advertising strategy for US market.

  • Digital Marketing and SMM:

Managing and coordinating with key-partners (Taboola, Outbrain, RevContent, UnderDog Media etc.)

Work cross-functionally (with Creative Group, Customers, Ad Partners, etc.) to ensure successful execution of campaigns.

Developing and executing all ad campaigns. Reporting campaign results, drawing insights and providing recommendations for improved performance.

Run test campaigns, A/B content pages, etc. to optimize performance and increase ROI.

Developing and executing social media strategy for the purpose of growing and supporting an active online community (Facebook, Twitter).

Overseeing all metrics and reporting, summarizing revenue, web traffic, digital advertising results, social media activity in order to proactively identify and prioritize marketing objectives on a weekly, monthly and annual basis.

Budgeting.  

May 2014Aug 2015

Marketing Manager

Cantamessa USA, New York, NY

High End Italian Jewelry Company.

  • Digital Marketing and SMM:

Creating and executing social media strategy across all platforms: creating content, maintaining and promotion of all Cantamessa's social media resources. Maintaining two Company's websitesCreating and executing email campaigns. Work with social-media and web statistics and analytics (tracking and interpreting analytics for continual evaluation and improvement). 

  • Marketing and brand management:

Participating in managing development of brand strategy, PR-promotion, organization of brand events: trunk shows, jewelry shows, exhibitions and private events. Budgeting of brand marketing activities.

  • Client management:

Work with Company's key-clients ( Neiman Marcus, London Jewelers, Bloomingdale's, Stanley Korshak).
Work with jewelry retailers, private clients and Brand representatives world wide.

 

Feb 2012Apr 2014

Account Manager (Marketing department)

Softline Group, Moscow, Russia

Leading international company specialized in software licensing and IT services.

  • Client management:

Work in Softline's internal Marketing Agency.
Maintaining and managing Agency's projects for internal clients (Sofline's departments) and external clients (Microsoft, Kaspersky lab., Dr. Web, Symantec, Rapoo, Lenovo, LG, SodaStream, Nestle and etc.).

  • Project Management and Event Management:

Organization of exhibitions, conferences, mass events, traditional promotions, creating and executing of loyalty programs for Agency's clients.

  • Digital Marketing and SMM:

Creating and maintaining of web sites for Agency's Clients; Creating, maintaining and promotion of Client's  social media resources. Developing digital marketing campaigns including engagement and retention campaigns.

Mar 2010Dec 2011

Account Manager (Marketing department)

Vadim Zadorozhny’s Vehicle Museum, Moscow, Russia

The largest private museum in Russia and one of the largest in Europe.

  • Marketing and brand management:

Analysis of the competitive environment, creating of  Museum's guidelines, rebranding.
PR-promotion, work with mass media

  • Digital Marketing and SMM:

Creating of content and maintaining Museum's web site and social media resources.

  • Event Management:

Organization of exhibitions, conferences, mass events, promotions and etc. for Museum and Museum's Clients (BSH, Kaspersky, Nissan, BMW, Jaeger-LeCoultre and etc.). 

May 2009Jan 2010

Receptionist

Hotel "Korston Moscow", Moscow, Russia

Reception of hotel's guests. Distribution of Hotel's rooms. Solving of conflict situations with Hotel's guests. Providing touristic information to Hotel's guests. Maintaining financial documentation.

Summary

Result-oriented professional with progressive experience and solid achievements in marketing. Resourceful and initiative professional offering a unique combination of cross-functional skills including more than 5 years of digital marketing, event marketing, and SMM. Creative and enthusiastic with proven success in building and managing relationships with clients and partners.

Excellent organizational skills / Ability to manage multiple requests, assess priorities, and achieve solutions under deadlines / Highly organized, detail-orientated, and self-motivated / Comfortable to work under pressure and in a fast paced environment /  Strong analytic and fact-based decision-making skills / Outstanding interpersonal skills / Good eye for design / Excellent writing and verbal skills / International experience / B2B and B2C marketing experience / Both client-side and agency-side experience / Startup experience

Volunteer Experience

Jan 2016Dec 2018

Social-Media Volunteer

RescueMen USA

The RescueMen USA Campaign is non-profit 100% volunteer run organization. It was created to educate Americans as to the critical plight of millions of shelter animals available for adoption in overpopulated shelters throughout our country.

Social Media Marketing:

Creating content and managing all social media resources of the company (Facebook, Twitter, Instagram).

Skills

  • Proficient in MS Office (Word, PowerPoint, Excel, Outlook) and Google Suite.
  • Project management software (Redmine, Asana)
  • Software: Tableau
  • CRM (Navision).
  • Social/Search Platforms (Facebook, Google, Twitter, Instagram, Snapchat, YouTube, Reddit)
  • E-Commerce: Amazon, Shopify
  • Advertising Platform: Sizmek
  • Mobile attribution: Appsflyer, Kochava, Tune.
  • Native ad networks (Taboola, Outbrain, RevContent)
  • Graphic design software (Adobe Photoshop).
  • Basic knowledge of HTML.
  • Small business accounting software (QuickBooks).
  • Managing a group of 5-10 people 
  • Language skills: Russian (native speaker), English (fluent), French (basic), German (basic).

Education

Feb 2018May 2018

Certificate

UCLA Extension

4As: Institute of Advanced Advertising Studies (IAAS)

Sep 2011Mar 2014

Master's degree (Graduating with honors)

Moscow International Higher Business School (MIRBIS), Moscow, Russia

Marketing management

Sep 2004Jun 2009

Bachelor's degree (Graduating with honors)

Moscow State University of Railway Engineering (MIIT), Moscow, Russia

Socio-cultural services and tourism / Hospitality 

Certifications

Oct 2017

Trading Academy Certified - Professional

The Trade Desk
Oct 2017

Trading Academy Certified – Practitioner

The Trade Desk
Dec 2017Dec 2018

AdWords Search Certification

Google
Nov 2017Nov 2018

AdWords Display Certification

Google
Oct 2017Oct 2018

AdWords Video Certification

Jan 2010Apr 2010

English speaking guide and interpreter

Educational center "Extrem" Moscow, Russia