Acquisition & Account Manager
V-Media Performance Agency, New York, NY
Performance Agency that combines technology and an unique expertise in traffic acquisition.
- Strategic planning:
Developing and executing marketing and advertising strategy for US market.
- Digital Marketing and SMM:
Managing and coordinating with key-partners (Taboola, Outbrain, RevContent, UnderDog Media etc.)
Work cross-functionally (with Creative Group, Customers, Ad Partners, etc.) to ensure successful execution of campaigns.
Developing and executing all ad campaigns. Reporting campaign results, drawing insights and providing recommendations for improved performance.
Run test campaigns, A/B content pages, etc. to optimize performance and increase ROI.
Developing and executing social media strategy for the purpose of growing and supporting an active online community (Facebook, Twitter).
Overseeing all metrics and reporting, summarizing revenue, web traffic, digital advertising results, social media activity in order to proactively identify and prioritize marketing objectives on a weekly, monthly and annual basis.