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Work experience

Sep 2011Present

Senior Marketing Communications Executive

Epson Philippines Corporation

}  Responsible in coordinating and processing requirements in the creation of merchandising materials needed for trade marketing and sales operations.

}Provides recommendations on marketing collaterals, merchandising campaigns and corporate related outputs that are fabricated.

}Monitors and allocates marketing and merchandising collaterals to different groups set by trade marketing.

}Ensures proper placements of merchandising collaterals and maximizes brand opportunities.

}Creates merchandising deals and proposals in order to expand brand visibility in strategic areas in accordance to company directives.


}  Successfully implemented the following events and activities:

-Epson Negosyo Roadshow – a roadshow exhibit of Epson showcasing the L&K Series in different malls nationwide. Key areas covered aside from Metro Manila areas were Cebu, Davao, Cagayan De Oro, Iloilo, Bacolod, and Tacloban.

Nov 2010Apr 2011

Marketing and Sales Associate

Channel V Philippines

}Initiates marketing & sales processes by prospecting, scheduling appointments, making initial presentations, understanding business needs, developing proposals and packages for prospective clients.

}Closes sales by building rapport with potential clients and expounding on the benefits of engaging business with Channel V and its service capabilities.

}Expands sales in existing accounts by introducing additional solutions and services to clients and helps develops new marketing and events strategies and other applications.


}Successfully engaged and locked business deals with the following:

-MassCom – A project tie up with Close-Up and the 2nd Pyro Musical Olympics organizers.

-Sony’s Around Town – A music video making contest for Sony Philippines

}Successfully implemented the following events and activities:

-Channel V Elective – Implementation of the university fair activities for the University of the Philippines and Ateneo de Manila University. Provided concert talents, games and prizes from Channel V.

-Channel V’s New Year Countdown Concert in Eastwood – a celebration ttended by more than 1,500 people.

Jan 2010Dec 2010

Marketing and Events Officer

VideoSonic / Events.Work

}Involved in the conceptualization, development and implementation of various consumer & corporate events and activities (such as sales conventions, product launches, sports festivities, etc.), each with set objectives and guidelines aligned with the client’s business requirements.

}Highly involved and knowledgeable in the technical aspects of event production such as staging, lights and sounds set-up, AVP presentations, LED support, etc.


}Involved in the development and successful implementation of the following corporate events and activities:

-National Sales Conference 2010 for Alaska Corporation

-Run United for Unilab

-Timbaland “Shock Value Tour” Concert

-PCTA Convention

-Century Tuna Superbods Run

}Officially assigned as the Executive Floor Director for the political campaign of Mayor Jun Bernabe of Paranaque City:

-Successfully led the set-up, development and implementation of a variety-show campaign program in 45 Barangays all over District 1 & 2 of Paranaque City, complete with live dance troops, band entertainment, guest artists, AVP presentations and live candidate speeches.

Apr 2009Dec 2009

Label and Artist Manager

Bellhaus Entertainment Inc.

}Tasked to effectively manage and promote in-house artists and music albums of Bellhaus Entertainment through mounting of concerts, mall shows, radio tours, bar tours, and other such activities.

}Responsible for the successful distribution, sales monitoring, and stock-keeping of assigned in-house albums produced by the company.


}Effectively managed and handled the following Bellhaus artisits:

-Rhian Ramos – Album Promotion, TV Guestings, Radio Tours, Mall Shows, Music Video Production & Promotion

-Brenan Espartinez (The Soul Sensation) – Album Promotion, Mall Shows, Music Video Production & Promotion

-Pretty Young Thing (PYT Trio) – Mall Shows, Bar Tours, TV Guestings, Radio Tours, Event Guestings

}Effectively negotiated, provided and implemented effective media exposure for managed talents via press releases in major newspapers, TV guestings (Wowowee, Showtime, Umagang Kay Ganda, ASAP, SOP, etc.), and radio tours (Vera Group).



Angela Gutierrez

Migz Del Gallego

Jan Christian Saur

Work Related Experience

MEGA Publishing Group - Gen M Season 2: MEGA Fashion Crew

Production Coordinator (May to July 2011)

}  Serves as the information nexus of the production, responsible for organizing all the logistics from hiring crew, renting equipment, and booking talents. Supervises the physical aspects of the production including the creative aspects, personnel, technology, budget, and scheduling.

}  Responsible for making sure the schedules are met and that the project is within its budget.

}  Helps manage the day-to-day budget by managing operating costs such as salaries, production costs, and everyday equipment rental costs.

Corea English School

Language Proficiency Tutor (January to June, 2008)

}  Tasked to teach English to Filipino students on a one-on-one, as well as group learning basis.

}  Tasked to teach Tagalog to Foreign students on a one-on-one, as well as group learning basis.

Kumar Prince of Wraps

Marketing Manager (June, 2007 to 2008)

}  Prepared and implemented a comprehensive Marketing Plan for Kumar, with special focus on improving product sourcing and quality, applying non-traditional marketing strategies to expand consumer trial and awareness, and improve overall profitability for the business.

Summary of Qualifications

  • Able and willing to take an active role in shaping the growth of a dynamic organization.
  • Able to provide creative and strategic vision to help a business unit achieve its sales and marketing objectives.
  • Consistent record of forging strong business relationships with agency, suppliers, and trade partners.
  • Passionate, driven, and results-oriented.

Personal Background

}I was born on December 16, 1984, in Makati City, Philippines.

}I am fluent in Filipino and English. I am computer literate in MS Office and several Internet applications. I have very good communication and presentation skills.

}I can effectively lead a team or be a constructive member of a group. I am up-to-date with changes in the latest technology.

}I enjoy problem solving, creative thinking and decision making.

}To relax, I play basketball as well as dabble in photography.